"Why do we use a foreigner's ladder diagram instructions?" Dai Jiahong looked at Xu Zhenming in surprise.He believes that since it is a domestic PLC, it should create its own ladder diagram instructions.
There is some truth to this, but it is not good for marketing.
Ladder diagram instructions are actually the graphical representations of logic gates such as AND, OR, and NOT. Of course, Yiming Lab can create their own settings.However, domestic users have become accustomed to the ladder diagrams of PLCs from Siemens and Sanlin.Will they accept the ladder diagram instructions of the Yiming Group PLC?
It is easy to develop a product, but it is more difficult to promote one.
For the PLC developed by Yiming Group, colleges and universities will not hold courses to train students, and students will not accept this new product.To be on the safe side, it is better for the PLC of Yiming Group to have the same command format as Siemens PLC to have a market.
After thinking about it, Xu Zhenming decided to pass this issue to He Changlin to deal with.He and Dai Jiahong hurriedly said goodbye and set off on the way back to the Xiangnan Hotel.
On the way, Xu Zhenming dialed He Changlin's phone: "Leader He, the customer on my side needs PLC and is in a hurry. How long can you take out samples for testing?"
On the other end of the phone, He Changlin was meeting with the team members to discuss the development progress of the YM-PRO MCU project.
The YM-PRO embedded chip is an enhanced version of the 32-bit single-chip microcomputer. It adds a set of ASIC code instructions to allow the single-chip microcomputer to achieve 64-bit processing capabilities. In fact, it can be said to be a 64-bit single-chip microcomputer.
Once this product comes out, the domestic MCU will be among the most advanced in the world.The domestic automation control system has the strongest brain and can implement many more advanced algorithms.
For example, the space algorithm of the palletizing robot can be realized by YM-PRO microcontroller.
So He Changlin is very busy, very busy.But the boss assigned him tasks, he had to walk out of the meeting room immediately and let his deputy preside over the meeting.Coming to the corridor of the conference room, he frowned and said, "Xu Dong, why do our laboratory make a low-tech product like PLC?"
In He Changlin's view, PLC should be the main product of companies that generally do control systems. Yiming Labs is a bit of a waste of resources to make this product.
He didn't know that the PLC market in China has always been monopolized by foreigners' PLC.Moreover, this product can consume Yiming Group’s silicon wafers and bring profits to Yiming Group.
"Leader He, we have large customers who want PLC. Moreover, domestic PLC needs our company to establish a brand image." However, Xu Zhenming and He Changlin's opposite opinions came over the phone.
Thinking of this, He Changlin couldn't help but thought for a moment and said: "Xu Dong, my team members can separate a small team to develop PLC. It is estimated that it will take three months to produce results."
With his arms no more than thighs, He Changlin had to adjust the direction of research and development according to the boss's instructions.He discussed with Xu Zhenming on the phone and prepared to determine the ladder diagram instruction format of Yiming Group PLC.However, Xu Zhenming did not give hard indicators, so he had a meeting to discuss and determine the ladder diagram instruction format of the domestic PLC.
He Changlin was even more depressed when he received this unclear instruction.After hanging up the phone, he returned to the small conference room of the laboratory.At this time, the YM-PRO project meeting has come to an end.
After receiving the microphone from the deputy, He Changlin announced with a serious expression: "Everyone, the big boss has given us a new task to develop our own PLC series products."
"We should have done this long ago. PLC has a larger market share than microcontrollers."
"Pharaoh is right. MCU programming is more troublesome. Now young people like to use PLC to solve automatic control systems. So we should launch a series of PLC products immediately."
"Our Dragon CPU and Suzaku CPU are fighting an expulsion battle, squeezing foreigners’ CPUs out of the domestic market. The PLC market should be the same, squeezing out foreigners’ products.”
The engineers in the conference room gave Xu Zhenming orders different from He Changlin.They all raised their hands and wanted to join the PLC series product development team.
Seeing this scene, He Changlin was stunned, "I'm old and can't keep up with the times?" Of course, he wouldn't let so many people swarm to develop PLC and select ten people to do this work.
The newly selected team uses YMPLC as the name of the project team.He Changlin divided them into two groups, one group for PLC hardware development, and the other group for PLC simulator software development.
"Everyone, which style of ladder diagram instruction should we choose for YMPLC?" He Changlin passed the task assigned by Xu Zhenming to the new YMPLC project team.
"Of course we use our own ladder diagram instructions!" The members of the YMPLC project team all answered questions from the boss He Changlin in unison.They prepared a meeting for members of their team to discuss the ladder diagram instructions before starting to develop the YMPLC series of chips.
In this case, He Changlin gave them a task deadline and took out the first PLC test product within two months.He advanced the deadline Xu Zhenming gave him by a full month.
…………
the other side.
Xu Zhenming is attending a conference. The organizer of the conference is the Xiangnan Economic Development Zone.
The big boss and the second boss of Shonan City and many other main persons in charge attended this meeting.It can be seen that the leaders of Shonan City paid special attention to this meeting.
"Dear leaders, the railway department is beginning to requisition land in Shonan City, preparing to build a large-scale train manufacturing base. The electric motor laboratory invested by our Yiming Group Company is actually for the railway department's projects. Therefore, we enjoy the same preferential treatment as them. policy."
Meng Haisheng took the microphone and spoke out the tasks arranged by Xu Zhenming.
At such moments, Yiming Group must of course propose reasonable preferential policies.
Nowadays, in May 1996, a national-level laboratory invested more than 200 million yuan. Few domestic companies made such a large investment like Yiming Collective.
"The nature of the two types of enterprises is different. The manufacturing base invested by the railway department belongs to the state-owned enterprise, and your group company is a private enterprise. We cannot violate the principle. Of course, we will give the preferential policies within the scope of the principle in one step." The second boss frowned and explained.
Xu Zhenming also knows this situation, but now he holds a heavy weight in his hand, so naturally he has to fight for it.
The cities in this period have no other resources, and land reserves are relatively sufficient.Xu Zhenming is ready to negotiate with land and obtain preferential policies for ownership.Ever since, he winked at Meng Haisheng and signaled Meng Haisheng to propose a second set of plans.
Meng Haisheng understood, and then proposed a set of bills:
"Dear leaders, there is a wasteland of about 200 acres near the land of our group company Shonan Servo Motor Company. Our group company is going to build a national motor laboratory on that land. Therefore, our group company requires preferential treatment. Take that wasteland at half the price."
"This will definitely not work!" The big boss of Shonan City disagreed.
He suggested using government subsidies, tax incentives, and new technology subsidies to reflect preferential policies.
This method is also not bad. Yiming Group still got due preferential compensation from the book.
In this case, Xu Zhenming did not bargain anymore and readily agreed to finalize the investment agreement over 200 million yuan on the spot.After completing the investment agreement here, he flew back to Suning that night to prepare for the joint negotiation and reconciliation meeting held on May 10.
After the efforts of He Lu, Wang Zhuoya, Xiao Mei and others from the Legal Department, major companies in the U.S., major companies in the island countries, and several companies in Bay Bay prepared to settle with Yiming Group and withdrew the court complaint.
Although this day came later, the dawn of peace finally appeared, which is also a good thing for Yiming Group.
The next morning, Xu Zhenming finished the production scheduling meeting and drove directly to the factory of Mingxin Manufacturing.He is going to see He Changlin's team to understand the progress of the PLC project.
He Changlin's laboratory is very large, as big as a quarter of a factory building.He has long received a call from Xu Zhenming, and is already standing at the door of the laboratory waiting for Xu Zhenming's arrival.
"Xu Dong, we have established the YMPLC project team yesterday. Their team has been preparing to develop PCL series products since yesterday." Seeing Xu Zhenming coming, he quickly greeted him and reported the situation.
"Let's go, let's see the YMPLC project team." Xu Zhenming waved to him and motioned to him to lead the way.
The two talked and walked towards the office of the YMPLC project team.
The members of the YMPLC project team are holding a technical discussion meeting, and everyone is engrossed in the PPT document on the wall, and did not notice the arrival of Xu Zhenming and He Changlin.
"Everyone, these are the most common PLCs on the market. Among them, Siemens has the most stable performance and the highest price; Wanwan's Tedda Electronics has the cheapest price and decent performance. How should we choose product positioning? Everyone Speaking.” Leader Wang of the YMPLC project team introduced peer products and asked questions.
The work style of their group is pretty good, and Xu Zhenming still likes it, standing at the back of the meeting room and nodding involuntarily.
"Don’t think about it, everyone. The products made by our Yiming Lab must surpass Siemens in performance, and the price must be similar to that of Tedda Electronics. Only in this way can we have a market." At this time, a young engineer with gray hair , The first one to say his own opinion.
"I support Xiao Liu's opinion."
"I also think that Xiao Liu is right!"
Other team members also agree with this opinion.
This strategy is consistent with the consistent style of Yiming Group.
Xu Zhenming used this strategy to occupy almost all of the domestic market for computerized embroidery machines, and he is currently exploring the global computerized embroidery machine market.
"Since everyone has this opinion, the minority obeys the majority. I also have to agree." Team Leader Wang smiled and joked, turning his head to look at his colleagues.
At this time, he suddenly saw Xu Zhenming and He Changlin standing at the back of the meeting room, and he was stunned.
"The boss has returned, will he agree to our product plan?"
Team Leader Wang looked at Xu Zhenming and prepared to consult Xu Zhenming's opinions.
"Why do we use a foreigner's ladder diagram instructions?" Dai Jiahong looked at Xu Zhenming in surprise.He believes that since it is a domestic PLC, it should create its own ladder diagram instructions.
There is some truth to this, but it is not good for marketing.
Ladder diagram instructions are actually the graphical representations of logic gates such as AND, OR, and NOT. Of course, Yiming Lab can create their own settings.However, domestic users have become accustomed to the ladder diagrams of PLCs from Siemens and Sanlin.Will they accept the ladder diagram instructions of the Yiming Group PLC?
It is easy to develop a product, but it is more difficult to promote one.
For the PLC developed by Yiming Group, colleges and universities will not hold courses to train students, and students will not accept this new product.To be on the safe side, it is better for the PLC of Yiming Group to have the same command format as Siemens PLC to have a market.
After thinking about it, Xu Zhenming decided to pass this issue to He Changlin to deal with.He and Dai Jiahong hurriedly said goodbye and set off on the way back to the Xiangnan Hotel.
On the way, Xu Zhenming dialed He Changlin's phone: "Leader He, the customer on my side needs PLC and is in a hurry. How long can you take out samples for testing?"
On the other end of the phone, He Changlin was meeting with the team members to discuss the development progress of the YM-PRO MCU project.
The YM-PRO embedded chip is an enhanced version of the 32-bit single-chip microcomputer. It adds a set of ASIC code instructions to allow the single-chip microcomputer to achieve 64-bit processing capabilities. In fact, it can be said to be a 64-bit single-chip microcomputer.
Once this product comes out, the domestic MCU will be among the most advanced in the world.The domestic automation control system has the strongest brain and can implement many more advanced algorithms.
For example, the space algorithm of the palletizing robot can be realized by YM-PRO microcontroller.
So He Changlin is very busy, very busy.But the boss assigned him tasks, he had to walk out of the meeting room immediately and let his deputy preside over the meeting.Coming to the corridor of the conference room, he frowned and said, "Xu Dong, why do our laboratory make a low-tech product like PLC?"
In He Changlin's view, PLC should be the main product of companies that generally do control systems. Yiming Labs is a bit of a waste of resources to make this product.
He didn't know that the PLC market in China has always been monopolized by foreigners' PLC.Moreover, this product can consume Yiming Group’s silicon wafers and bring profits to Yiming Group.
"Leader He, we have large customers who want PLC. Moreover, domestic PLC needs our company to establish a brand image." However, Xu Zhenming and He Changlin's opposite opinions came over the phone.
Thinking of this, He Changlin couldn't help but thought for a moment and said: "Xu Dong, my team members can separate a small team to develop PLC. It is estimated that it will take three months to produce results."
With his arms no more than thighs, He Changlin had to adjust the direction of research and development according to the boss's instructions.He discussed with Xu Zhenming on the phone and prepared to determine the ladder diagram instruction format of Yiming Group PLC.However, Xu Zhenming did not give hard indicators, so he had a meeting to discuss and determine the ladder diagram instruction format of the domestic PLC.
He Changlin was even more depressed when he received this unclear instruction.After hanging up the phone, he returned to the small conference room of the laboratory.At this time, the YM-PRO project meeting has come to an end.
After receiving the microphone from the deputy, He Changlin announced with a serious expression: "Everyone, the big boss has given us a new task to develop our own PLC series products."
"We should have done this long ago. PLC has a larger market share than microcontrollers."
"Pharaoh is right. MCU programming is more troublesome. Now young people like to use PLC to solve automatic control systems. So we should launch a series of PLC products immediately."
"Our Dragon CPU and Suzaku CPU are fighting an expulsion battle, squeezing foreigners’ CPUs out of the domestic market. The PLC market should be the same, squeezing out foreigners’ products.”
The engineers in the conference room gave Xu Zhenming orders different from He Changlin.They all raised their hands and wanted to join the PLC series product development team.
Seeing this scene, He Changlin was stunned, "I'm old and can't keep up with the times?" Of course, he wouldn't let so many people swarm to develop PLC and select ten people to do this work.
The newly selected team uses YMPLC as the name of the project team.He Changlin divided them into two groups, one group for PLC hardware development, and the other group for PLC simulator software development.
"Everyone, which style of ladder diagram instruction should we choose for YMPLC?" He Changlin passed the task assigned by Xu Zhenming to the new YMPLC project team.
"Of course we use our own ladder diagram instructions!" The members of the YMPLC project team all answered questions from the boss He Changlin in unison.They prepared a meeting for members of their team to discuss the ladder diagram instructions before starting to develop the YMPLC series of chips.
In this case, He Changlin gave them a task deadline and took out the first PLC test product within two months.He advanced the deadline Xu Zhenming gave him by a full month.
…………
the other side.
Xu Zhenming is attending a conference. The organizer of the conference is the Xiangnan Economic Development Zone.
The big boss and the second boss of Shonan City and many other main persons in charge attended this meeting.It can be seen that the leaders of Shonan City paid special attention to this meeting.
"Dear leaders, the railway department is beginning to requisition land in Shonan City, preparing to build a large-scale train manufacturing base. The electric motor laboratory invested by our Yiming Group Company is actually for the railway department's projects. Therefore, we enjoy the same preferential treatment as them. policy."
Meng Haisheng took the microphone and spoke out the tasks arranged by Xu Zhenming.
At such moments, Yiming Group must of course propose reasonable preferential policies.
Nowadays, in May 1996, a national-level laboratory invested more than 200 million yuan. Few domestic companies made such a large investment like Yiming Collective.
"The nature of the two types of enterprises is different. The manufacturing base invested by the railway department belongs to the state-owned enterprise, and your group company is a private enterprise. We cannot violate the principle. Of course, we will give the preferential policies within the scope of the principle in one step." The second boss frowned and explained.
Xu Zhenming also knows this situation, but now he holds a heavy weight in his hand, so naturally he has to fight for it.
The cities in this period have no other resources, and land reserves are relatively sufficient.Xu Zhenming is ready to negotiate with land and obtain preferential policies for ownership.Ever since, he winked at Meng Haisheng and signaled Meng Haisheng to propose a second set of plans.
Meng Haisheng understood, and then proposed a set of bills:
"Dear leaders, there is a wasteland of about 200 acres near the land of our group company Shonan Servo Motor Company. Our group company is going to build a national motor laboratory on that land. Therefore, our group company requires preferential treatment. Take that wasteland at half the price."
"This will definitely not work!" The big boss of Shonan City disagreed.
He suggested using government subsidies, tax incentives, and new technology subsidies to reflect preferential policies.
This method is also not bad. Yiming Group still got due preferential compensation from the book.
In this case, Xu Zhenming did not bargain anymore and readily agreed to finalize the investment agreement over 200 million yuan on the spot.After completing the investment agreement here, he flew back to Suning that night to prepare for the joint negotiation and reconciliation meeting held on May 10.
After the efforts of He Lu, Wang Zhuoya, Xiao Mei and others from the Legal Department, major companies in the U.S., major companies in the island countries, and several companies in Bay Bay prepared to settle with Yiming Group and withdrew the court complaint.
Although this day came later, the dawn of peace finally appeared, which is also a good thing for Yiming Group.
The next morning, Xu Zhenming finished the production scheduling meeting and drove directly to the factory of Mingxin Manufacturing.He is going to see He Changlin's team to understand the progress of the PLC project.
He Changlin's laboratory is very large, as big as a quarter of a factory building.He has long received a call from Xu Zhenming, and is already standing at the door of the laboratory waiting for Xu Zhenming's arrival.
"Xu Dong, we have established the YMPLC project team yesterday. Their team has been preparing to develop PCL series products since yesterday." Seeing Xu Zhenming coming, he quickly greeted him and reported the situation.
"Let's go, let's see the YMPLC project team." Xu Zhenming waved to him and motioned to him to lead the way.
The two talked and walked towards the office of the YMPLC project team.
The members of the YMPLC project team are holding a technical discussion meeting, and everyone is engrossed in the PPT document on the wall, and did not notice the arrival of Xu Zhenming and He Changlin.
"Everyone, these are the most common PLCs on the market. Among them, Siemens has the most stable performance and the highest price; Wanwan's Tedda Electronics has the cheapest price and decent performance. How should we choose product positioning? Everyone Speaking.” Leader Wang of the YMPLC project team introduced peer products and asked questions.
The work style of their group is pretty good, and Xu Zhenming still likes it, standing at the back of the meeting room and nodding involuntarily.
"Don’t think about it, everyone. The products made by our Yiming Lab must surpass Siemens in performance, and the price must be similar to that of Tedda Electronics. Only in this way can we have a market." At this time, a young engineer with gray hair , The first one to say his own opinion.
"I support Xiao Liu's opinion."
"I also think that Xiao Liu is right!"
Other team members also agree with this opinion.
This strategy is consistent with the consistent style of Yiming Group.
Xu Zhenming used this strategy to occupy almost all of the domestic market for computerized embroidery machines, and he is currently exploring the global computerized embroidery machine market.
"Since everyone has this opinion, the minority obeys the majority. I also have to agree." Team Leader Wang smiled and joked, turning his head to look at his colleagues.
At this time, he suddenly saw Xu Zhenming and He Changlin standing at the back of the meeting room, and he was stunned.
"The boss has returned, will he agree to our product plan?"
Team Leader Wang looked at Xu Zhenming and prepared to consult Xu Zhenming's opinions.
