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Happy Tycoon - Chapter 642

Published at 29th of September 2021 01:32:37 PM


Chapter 642: 642

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Although Yang Jing doesn't know much about luxury goods, he still knows some celebrities in the luxury industry. For example, Bernard Arnott, who is known as the "king of luxury goods in the world", ranked fourth in the Forbes Global rich list for the first time with a fortune of US $72 billion in 2018.

Luxury goods can be the fourth in the world, which is enough.

In the past, Yang Jing could only think about those luxury goods that were often tens of thousands of thousands of. Later, after making peace with Ge Ge, he was dragged by Ge Ge to buy things in various luxury stores. At this time, Yang Jing really felt the luxury of luxury goods!

A shirt costs 28000 yuan. Yang Jing sometimes thinks, isn't it just two sleeves, five cuts and a collar? Why is a Givenchy shirt so expensive? From small to large, the most expensive shirt Yang Jing wore was only 68 yuan

Therefore, since then, Yang Jing has gradually paid attention to luxury goods. Although he did not deliberately understand it, he is well aware of the huge profits in this industry.

It goes a little further, because Yang Jing began to pay attention to the luxury market, so he knew the names of several people through Bernard Arnott.

For example, Yves carcelle, who has been following Bernard Arnott since 1989.

Since Bernard Arnott, 36, bought Dior, twice the size of his family business, mortgaged his family business in 1984, the future king of luxury goods has been out of control. In 1987, he merged Louis Vuitton with MOET Hennessy to establish the first group of luxury goods in the future.

Jia Shijie Kassel joined LVMH in 1989. He became the CEO of LVMH in only one year. He is the greatest contributor to the group's global expansion, especially its good results in China. It is no exaggeration to say that without Jia Shijie Kassel, Louis Vuitton would not have today's 10 billion dollar sales and the world's largest luxury brand.

The importance of Jia Shijie Kassel to LVMH was immediately reflected after he resigned as the CEO of the group. In 2012, the world-famous CEO resigned as the CEO of LVMH due to physical reasons. As a result, as soon as he retired, the growth rate of LVMH slowed down immediately, and Huaxia, as the most important market, Louis Vuitton also has a brand crisis. Although the brand tried to adopt the strategy of "hunger marketing" and de logo, it failed to change its slowing trend.

Later, his successor, Jody Constance, failed directly within a month of taking office and became the shortest lived CEO in LVMH's history.

From this, we can see the importance of Jia Shijie Caselle to LVMH.

Unfortunately, in 2014, Jia Shijie Kassel, only 66, died of cancer. However, at present, Jia Shijie Kassel, who is only 40 years old, is still strong. At this time, find him. With his ability and Yang Jing's wealth, he will soon be able to buy many luxury brands.

We should know that 90% of the credit for the rise of LVMH in a short time and the acquisition of a large number of luxury brands is attributed to jasjay Kassel.

In addition to Jia Shijie Kassel, there is also an outstanding executive who has made great contributions to the rise of LVMH. This guy is the current CEO of LVMH, Michael Burke.

This guy is no worse than jashjer Cassell, and he's Bernard Arnott's direct descendant.

Michael Burke himself is Bernard Arnott's favorite student. He served as an executive in Bernard's company long before Bernard Arnott founded LVMH. Later he joined Dior, and then Dior was bought by Bernard.

Between 1993 and 1997, Michael Burke served as president and CEO of Louis Vuitton North America. Subsequently, he became the global managing director of Christine Dior and took charge of Fendi in 2003, turning Fendi's family business into Lu Yiming's luxury company with efficient management and high profit. In February 2011, Michael Burke was appointed CEO of Bulgari.

Later, after the death of Jia Shijie Cassell, the new CEO Jody Constance retired after less than a month. Michael Bucco took over the post of CEO of LVMH and led LVMH to rise again, successfully topping LVMH's boss Bernard Arnott into the top 10 of Forbes Global rich list.

These two people who have successively served as CEO of LVMH are quite good senior professional managers, but one has not been discovered by Bernard, and the other, although Bernard's lineage, has not grown up.

It doesn't matter. It shouldn't be difficult to dig out these two people, and then let Jia Shijie Kassel lead the team, with the assistance of Michael brko, and cooperate with his huge funds to acquire those luxury brands in Europe in a short time.

Yang Jing wrote down the names of the two people and the company they are working for, and asked Henry Williams to go to the headhunting company to dig people.

If the two can dig, let them be responsible for the luxury brand of KY investment fund. Anyway, they can't get access to the core of KY investment fund, let alone Dragon Fund. It's no problem to use them to control the secondary subsidiary of KY investment fund.

Once they do well enough, then they can use these acquired luxury brands to negotiate with Bernard Arnott, at least to become the controlling party of LVMH?

Of course, on the premise of acquiring the original luxury brands under the name of LVMH, the luxury brands subordinate to the future Lifeng group and those under the name of Kaiyun group can not be forgotten. They can not just hang from a tree of LVMH. The future Kaiyun group, Lifeng group and KY investment fund must also join in.

Maintaining a detached position is a core of Yang Jing's development strategy. No matter how the three luxury groups fight in the future, as the main shareholder of the three luxury groups, I will not interfere in your competition. I will intervene only if there is a life and death crisis, otherwise I will maintain a detached position.

This applies not only to the luxury industry, but also to those large companies in which KY investment fund currently controls shares. Of course, if it's an enemy, it doesn't hesitate to suppress it in death. For example, the Boston consortium that has shown signs of the enemy





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