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Published at 25th of December 2023 05:21:11 AM


Chapter 169: [Two weeks of centrifugation, Wu ruled the roost! ] (Seeking monthly pass

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Chapter 169 [Two weeks of centrifugation, Wu rules the roost! 】(Ask a monthly pass!)

Recently, Zhou Zhiyuan’s idea of ​​passing on the Chow Tai Fook Gold Shop to Zheng Yutong has been spread widely outside, and it has become a post-dinner talk for Hong Kong Islanders.

As for how it was spread, in all likelihood, Chow Tai Fook’s staff said it outside.

In addition, Zhou Zhiyuan did not deny it, and it was immediately settled, which aroused extensive discussion.

Chow Tai Fook is not a small company. Instead, it has 7 gold and silver shops in Hong Kong and Macau and has been in operation for 21 years.

Zhou Zhiyuan is not without sons, and there is more than one son, three sons.

But even so, Zhou Zhiyuan still intends to pass the Chow Tai Fook Golden Shop to his son-in-law Zheng Yutong.

Of course, the most dissatisfied among them belonged to Zhou Fangpu, who also belonged to the Zhou family.

Who is Fangpu this week, and why is he dissatisfied with Zhou Zhiyuan's behavior?

It turns out that this week Fangpu is the founder of Chow Sang Sang Gold Shop.

Zhou Fangpu of Zhou Shengsheng and Zhou Zhiyuan of Zhou Dafu, the two are both hometowns and relatives.

In the 1930s, during the two weeks of that time, I was intimate and kept external.

At the end of the 1940s, when the second generation of the two gold shops began to operate, there was a confrontation.

Zhou Fangpu had six sons, three of whom were selected to inherit Zhou Shengsheng, and then separated.

Among them, Zhou Junlian and Zheng Yutong have a good relationship, and the other two can look down on Zheng Yutong's foreign surname!

It’s all right now. Chow Tai Fook is about to fall into the hands of the son-in-law of Zheng Yutong. The Zhou clan members have expressed dissatisfaction, but there is no alternative!

After all, Zhou Zhiyuan is the founder of Chow Tai Fook!

"Yutong, you should go to the clan meeting, otherwise my father would have to be gossiped in front of the Zhou clan!" Zhou Cuiying wanted to persuade him kindly.

Zhou Cuiying also knows that her husband has always disliked being crowned the title of ‘the son-in-law of the Zhou’s family’. In her husband’s heart, he is called himself by the Zheng family.

Including Zhou Zhiyuan and Zhou Zhiyuan’s sons and daughters, in fact, Zheng Yutong did not regard Zheng Yutong as the door-to-door son-in-law. It was just some tribesmen and outsiders chewing their tongues.

When Zheng Yutong thought that his father-in-law would be embarrassed, he would inevitably be grateful to his father-in-law for his support, and said: "Okay, just hope those people don't embarrass me too much!"

The people mentioned by Zheng Yutong are the clansmen of the Zhou family in Hong Kong.

And this time I’m going to participate in the Zhou family social gathering. Zhou’s family is a big family in Guangdong Province and Hong Kong Island. Naturally, there are a large number of people and a lot of people.

The two couples came to the clan association hand in hand, but the treatment they received was not enthusiastic. Only Zhou Junlian stepped forward and said, "Brother Zheng is here!"

"Brother Zhou!"

The two greeted briefly, perhaps afraid of their father Zhou Fangpu, and Zhou Junlian returned to his brother.

"Jun Lian, why are you always with this foreign surname? Are you antagonizing your father?" One of Zhou Junlian's elder brothers replied.

Zhou Junlian quickly looked at his father and explained: “Father, it’s just that Brother Zheng once taught me, so I went to say hello!”

Zhou Fangpu has always been the most optimistic about Zhou Junlian, and he was not really angry. He just said, “I will have less contact with that Zhou’s son-in-law in the future.

In the two weeks of intimacy, a huge rift has already occurred at this moment!

All of this must be attributed to Zhou Zhiyuan’s passing on the Chow Tai Fook Golden Shop to his son-in-law.

Since Chow Tai Fook is no longer surnamed Zhou, it naturally doesn’t matter!

A clan elder began to read the list of attendees. For members of the Zhou surname, they all had names and surnames. When they read Zheng Yutong, they said: "Zhou Zhiyuan son-in-law Yutong"

Seeing that no one responded to him, the elder said again: "Zhou Zhi Yuan son-in-law Yutong"

This is all right, everyone looked at Zheng Yutong who was angry at this time.

"Clan uncle, my husband has a name and a surname, why don't you read it out?" Zhou Cuiying was very dissatisfied and asked the clan elder angrily.

"Today is the gathering of the Zhou clan, so why did Cuiying question the old man? Doesn't she know the etiquette?" The clan elder raked back.

"Okay, Brother Ping, Zheng Yutong is my son-in-law, please respect me, don't deliberately embarrass him!" Zhou Zhiyuan said dissatisfied with his brother, son-in-law and daughter.

"Zheng Yutong is here!" Zheng Yutong finally calmed down and replied loudly.

In my heart, I was very dissatisfied with these Zhou clan members who deliberately embarrassed me and looked down upon me. Don't blame yourself for being alienated in the future.

At a party, such an episode happened. Zheng Yutong and his wife obviously stayed unnaturally. Halfway through the banquet, they left and returned home.

It can be imagined that after this gathering, the Chow Tai Fook Gold Shop and Chow Sang Sang Gold Shop under Zheng Yutong's power, the two gold shops are afraid that they are like enemies.

Lao Fengxiang Jewelry’s meeting room, executives gathered together, apparently in a meeting!

"Mr. Wu, the profit margin of Lao Fengxiang Jewelry is getting lower and lower, from the initial 16% to 13%. The common profit margins of peers are 20% or even higher. If this continues, we will lose too much. That's it!" Rong Bensheng, who came back from South Africa, said.

The executives of the company nodded. Lao Fengxiang Jewelry looks beautiful, but it is the gold shop with the least profit margin on Hong Kong Island.

Why is this?

In the beginning, Lao Fengxiang Jewelry used gold with a purity of 4 9s, which greatly increased the cost.

And other gold shops on Hong Kong Island can use 90% of the gold, so the profit will be as high as 20%.

So, Lao Fengxiang jewelry spends hundreds of thousands of Hong Kong dollars every year on this advertisement, which is unimaginable in this era.

"Then do you have any way to reverse this problem?" Wu Guangyao said calmly.

If there is gain, there will be loss. This is normal. Wu Guangyao himself does not care too much about the profit rate, as long as 10% is enough.

In fact, in Wu Guangyao's mind, although Lao Fengxiang Jewelry's profit margin is low, the total turnover is high, comparable to the sum of Chow Tai Fook and Chow Sang Sang.

Chow Tai Fook now has almost 60% of Lao Fengxiang’s turnover, while Chow Sang Sang has 40% of Lao Fengxiang’s turnover.

All this is due to the advertisements that I use with quality!

For this reason, it is worth losing hundreds of thousands of profits every year!

But since Rong Bensheng mentioned it, it happened to be discussed.

Faced with Wu Guangyao’s questions, everyone started to speak enthusiastically!

, the vice president in charge of production, said: "The increase in labor costs, our technological level is one of the best on Hong Kong Island, but the labor costs are medium, obviously not in line with our technical level!"

Wu Guangyao listened, but did not speak up. This kind of price increase method can easily lose old customers.

The vice president in charge of finance, Yuan Jian, went on to say: “The company’s reduction in overhead costs can be specifically manifested in cutting procurement costs, using advanced equipment to improve production efficiency, and reducing administrative expenses.”

Wu Guangyao did not nod after listening. Obviously, this method is not suitable for the current Lao Fengxiang. This is the only way for a downhill company to do this.

Then everyone spoke, but Wu Guangyao did not make a statement.

Lao Fengxiang Jewelry is in an upswing and pioneering period. These strategies are not suitable for now!

"Everyone is saying very well, but Lao Fengxiang Jewelry is in a rising period, that is, the industry is also in a rising period, so we still grab the market first, and build a reputation first. So let me say a way, you can see if you can Can't it?"

"That is to produce a kind of complex craftsmanship of gold ornaments, which can be the Chinese zodiac, brave, transfer beads, etc.. This kind of complex craftsmanship of gold ornaments, we call out a'buy the price'. There is no bargaining, nor Following the fluctuations in the price of gold, together with the working hours, it is the'Buy It Now'."

"Fancy-price jewelry pays attention to appearance. It seems to be large, but in fact, the weight of gold is not high, so the profit will be high in this way."

"Because some customers may be more concerned about the craftsmanship of gold and the shape of gold. For example, when we make brave, we focus on promoting that it can ward off evil spirits, and it will be very effective if you buy it home and wear it on your baby's hand. "

"Also, for example, develop transfer beads, put on this for publicity, and you can start transferring."

"For example, the development of the Chinese zodiac. Think about it, Chinese people are very concerned about their zodiac. If we increase publicity, we will receive unexpected gains."

Ask for a monthly pass!

(End of this chapter)




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