Chapter 213: [Planning and composing stories! 】(Ask a monthly pass!)
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Chapter 213【Planning and storytelling! 】(Ask a monthly pass!)
Wu Guangyao thought for a while, and said, "There are definitely a lot of people on Hong Kong Island who want to buy a house. The floor area is between 600 and 700 square feet. Do you think it will work?"
At present, the area of a first-floor tenement building on Hong Kong Island is basically above 1,000 square feet, and the price is about 20,000 Hong Kong dollars. It is difficult for anyone to afford it.
No one has discovered the mystery of this small apartment. It seems that it was also the first small apartment developed by Huo Yingdong in Sifang Street, and 100 buildings and 500 units have been developed.
"Very good, the boss has a good idea. If the price of the first floor is controlled at around 10,000 Hong Kong dollars, obviously many people will be excited!" Li Xing grabbed a flattery.
The other two also agree with Wu Guangyao’s point of view, that is, build a small house and make a quick move!
"I remember you just said that there are British real estate developers who want to develop real estate with us. What is the cooperative method?" Wu Guangyao suddenly moved in his heart and thought of a good way.
Shi Jun said quickly: "They only go out of the land, and we will run the rest."
"Is there such a thing? This is very beneficial to us, as long as the profit sharing is appropriate! We can run in the company, increase experience, and make a lot of profits." Wu Guangyao said with great interest.
"Then I should contact you?"
"Okay, contact a reputable company!"
After all, Changjiang Industrial has only developed villas, and has not developed a 5-story house. It just happened to experiment with other people’s land.
Those British real estate developers naturally took a fancy to Cheung Kong's marketing methods and Wu Guangyao's influence, but the British capital did not dare to invest, so they thought of this method.
This method will always exist. British real estate will find in the future that the real estate they develop is far from selling as good as the real estate developed by Chinese businessmen.
The endless methods of Chinese people have made those British-owned real estates come to the door and ask for cooperation in land development!
To put it plainly, there is no Chinese Chamber of Commerce for foreign businessmen to play tricks!
After the company’s affairs were handled, Wu Guangyao took the repair soldiers to Lanwan Villa again, intending to see the progress.
In the project department of Lanwan Villa, which is the future property house, unexpectedly met Lin Shengcai, the owner of the garment factory.
"Chairman Lin, you don't worry about us, Cheung Kong, come to check the post!" Wu Guangyao made a small joke.
"Chairman Wu, over there, I heard that Lanwan Villa is about to be completed, so I couldn’t help but come and have a look! No, I was just about to go to the construction site, but I was kicked out, saying that I didn’t wear a safety helmet. So I came to this project department to ask for help." Lin Shengcai said helplessly, complaining in his heart, that there is a reason to look at his own house and be driven away.
"Haha, Boss Lin understands and understands that the rule on our construction site is that no matter how big the leader is, he must wear a helmet. This is your responsibility. You must know that there may be falling objects on the construction site at any time. If something happens, you will regret it. It's time!" Wu Guangyao responded.
Wu Guangyao has always been the most powerful person on Hong Kong Island to wear safety helmets on construction sites.
Not only set an example, but also instructed Oriental Daily to immediately publicize the necessity of wearing a helmet if there is an incident of falling objects on the construction site.
Wu Guangyao even prepared to make a proposal to the Hong Kong government recently, requesting that he wear a helmet to legislate. He is regarded as the first ‘justice of the peace’ to participate in politics.
Wearing helmets, Wu Guangyao and Lin Shengcai are going to inspect the construction site together.
"Chairman Wu, the house where the project department is located just now, after the Lanwan Villa is built, it should be of no use! I want to buy it, do you sell this house?" Lin Shengcai said enthusiastically.
Lin Shengcai has a stable foothold on Hong Kong Island, and he is planning to buy another property. After all, he has many wives and children.
"Excuse me, Chairman Lin, that house will be the property service company of Lanwan Villa in the future, it is not for sale!" Wu Guangyao said.
"Property service company?" Lin Shengcai asked curiously.
Wu Guangyao smiled. These people don't know that property companies are normal, because there is no such thing as a property company on Hong Kong Island.
The property management industry emerged in the United Kingdom around 1945. At that time, it had not been extensively developed. It was really recognized by the society that it began with the World Exposition, and it gradually became a formed industry around the 1950s.
"The so-called property service company serves you owners. Think about it, in addition to the owner's house, Lanwan Villa also has public areas. The sanitation in these places must be cleaned; and the safety facilities outside the entire community are also Someone has to patrol. In short, the entire property service company is to solve all the difficulties of your owners!" Wu Guangyao explained.
As for the fee, I will not take the initiative to raise it. The people who live in are either rich or expensive. When the time comes, explain the situation, and you must not pay for it!
Lin Shengcai was overjoyed when he heard it. He didn't expect that Cheung Kong would still provide such services!
Lan Bay Villas can obviously make everyone on Hong Kong Island shine. The European style is enough to refresh people's eyesight, and it is amazing!
After the visit, Lin Shengcai exclaimed: "The house I lived in Shanghai was several times larger than this, but the house in Lanwan Villa makes me look forward to it!"
"Satisfaction is good, but unfortunately we can't let the owner move in before the New Year. This is our mistake."
"Don't worry, it is worth waiting for us in order to ensure the quality of Cheung Kong Industry!"
In the afternoon, Wu Guangyao came to Lao Fengxiang Jewelry Company again and called the executives for a meeting.
After understanding the situation, Wu Guangyao asked: "How do you plan to attack the market in Dongying?"
Currently, the diamond jewelry of Lao Fengxiang Jewelry has been sold on Hong Kong Island and Singdao, and a lot of marketing funds have been invested in these two places.
The diamond jewelry market in the two places, to sum up, there is some diamond jewelry business in the two places, but the supply of diamonds for 10 De Beer licenses cannot be digested at all.
According to the current market, two or three De Beer licenses are enough.
If you want to increase the sales of diamond jewelry, you can only develop to Dongying.
The Dongying market is currently basically at zero. If you want to develop diamond jewelry, you must first invest a lot of advertising costs.
"We have contacted many Dongying jewelry brands and reached cooperation agreements. We provide diamond jewelry and they sell it. Of course, the marketing expenses are all paid by our Lao Fengxiang jewelry." Rong Bensheng said.
"What about the marketing plan?" Wu Guangyao asked again.
"We plan to use the advertising slogans you invented, ‘gift of love’ and ‘diamonds are forever, and one is forever circulated’, in newspapers, radio and other media,” said Li Xia, who is a marketing manager.
Wu Guangyao shook his head, obviously dissatisfied with this propaganda plan, too rigid!
Li Xia saw Wu Guangyao shaking her head, she was shocked, and her boss was dissatisfied!
Speaking of Li Xia is not only Lao Fengxiang's earliest employee, but also Wu Guangyao's distant relative (Fang Geer is her brother-in-law), but as an executive, Li Xia's congenital conditions are not very good.
First of all, the culture is only like elementary school, and secondly, as a woman, she still can't keep up with her ability.
However, Wu Guangyao is willing to teach her and is willing to wait for her, as long as she is willing to learn!
"Although this kind of advertisement is useful, it is too boring, and it is difficult for people to feel substituting. Therefore, although the slogan is good, it is not a panacea. If you want to achieve better results, you must tell a story!"
Wu Guangyao’s words make all the executives in the office a cloud of fog!
tell a story?
What the **** is that!
Looking at a group of people still in the mist, Wu Guangyao could only continue to slenderly said: "The so-called storytelling, I will give you a few cases, you can learn."
Everyone held their pens, straightened their notebooks, and recorded here!
Don’t think about it, this must be a classic scene!
【In the busiest place in Tokyo, plan a special proposal ceremony and invite a large number of media and audiences to watch:
A couple quarreled on the side of the road, the girl threatened to break up, and the man struggled to stay.
The girl said loudly: "You don't care about me! There is only work in your heart. Even after get off work, you think about work, and you don't even think about me!"
The girl was about to leave, the boy took the girl's hand, and the other hand slowly took out a jewelry box from his arms.
The boy said loudly: "I care about you, I work hard, just want to buy the most beautiful diamond ring for you, as a ‘gift of love’ for you. Please see!"
The boy slowly opened the jewelry box, revealing a large diamond ring, and the girl was also fascinated by the light of the diamond ring.
No one can refuse a diamond ring, because this is a ‘gift of love’]
【To make a story, there used to be a princess in Europe, who was very beautiful. She made a promise that if anyone beat her by martial arts, she would marry him willingly. There was a prince in another country, handsome and proficient in martial arts. He heard that the princess's beauty was competing with her and decided to propose to her.
The martial arts competition began. The two men were of equal martial arts, and the fighting was indistinguishable. The princess took the opportunity to lift the face towel, revealing her peerless appearance.
While the prince was watching, the princess’s sword was already on the prince’s neck.
The prince regrets it, and intends to stay, look for opportunities, and marry the princess again.
The prince heard that the princess often went to the imperial garden to enjoy flowers, so he made up as an old servant.
Sure enough, the princess came this day, and the prince hurriedly presented his betrothal gift, a bunch of diamond jewelry.
The princess and the maid were attracted by diamonds and came to the old servant dressed as the prince and asked: "What are you?"
The prince said: "This is a diamond, the most beautiful gem in the world. I want to use these diamonds to marry the most beautiful one of you as a wife."
The princess and the others listened and thought: "He is such an old man and wants to marry a young beautiful woman as his wife. It is a dream."
disapprovingly left. The next day, the princess and the maids came to the Royal Garden again. One of the maid deliberately joked with the prince and said, "I am willing to be your wife. Give me these diamonds."
When the prince heard this, he pretended to be very happy and said: "Yes, you are the most beautiful one among you. Take it."
After finishing the dressing, she must put the diamond jewelry in her hands seriously. The maid was taken aback, and hurried away.
At night, the princess thought to herself: "It is clear that I am the most beautiful one, but the crazy old man is talking nonsense, saying that I am not as good as the maid. If this rumor spreads, how can I bear it?"
Thinking about it, finally came up with an idea. She decided to pretend to be a maid the next morning and go and retrieve the diamonds alone. She thought to herself: "I will lie to the diamonds first. Anyway, the crazy old man never thought I was a princess."
The next day, the princess went to see the prince according to the original plan and said that she would marry him. The prince was very happy and said, "Thank you, princess."
The princess was surprised to see that the old man actually saw through her identity, and asked, "Who are you?"
The prince smugly removed the disguise from his face, and said: "I am the prince you defeated last time."
The prince told her about his painstaking efforts. The princess listened and was very moved by the prince's love for her. The two successfully fell in love! 】
Wu Guangyao’s endless marketing plans have stunned the people in the meeting room, and the boss can really play!
(End of this chapter)
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Chapter 213【Planning and storytelling! 】(Ask a monthly pass!)
Wu Guangyao thought for a while, and said, "There are definitely a lot of people on Hong Kong Island who want to buy a house. The floor area is between 600 and 700 square feet. Do you think it will work?"
At present, the area of a first-floor tenement building on Hong Kong Island is basically above 1,000 square feet, and the price is about 20,000 Hong Kong dollars. It is difficult for anyone to afford it.
No one has discovered the mystery of this small apartment. It seems that it was also the first small apartment developed by Huo Yingdong in Sifang Street, and 100 buildings and 500 units have been developed.
"Very good, the boss has a good idea. If the price of the first floor is controlled at around 10,000 Hong Kong dollars, obviously many people will be excited!" Li Xing grabbed a flattery.
The other two also agree with Wu Guangyao’s point of view, that is, build a small house and make a quick move!
"I remember you just said that there are British real estate developers who want to develop real estate with us. What is the cooperative method?" Wu Guangyao suddenly moved in his heart and thought of a good way.
Shi Jun said quickly: "They only go out of the land, and we will run the rest."
"Is there such a thing? This is very beneficial to us, as long as the profit sharing is appropriate! We can run in the company, increase experience, and make a lot of profits." Wu Guangyao said with great interest.
"Then I should contact you?"
"Okay, contact a reputable company!"
After all, Changjiang Industrial has only developed villas, and has not developed a 5-story house. It just happened to experiment with other people’s land.
Those British real estate developers naturally took a fancy to Cheung Kong's marketing methods and Wu Guangyao's influence, but the British capital did not dare to invest, so they thought of this method.
This method will always exist. British real estate will find in the future that the real estate they develop is far from selling as good as the real estate developed by Chinese businessmen.
The endless methods of Chinese people have made those British-owned real estates come to the door and ask for cooperation in land development!
To put it plainly, there is no Chinese Chamber of Commerce for foreign businessmen to play tricks!
After the company’s affairs were handled, Wu Guangyao took the repair soldiers to Lanwan Villa again, intending to see the progress.
In the project department of Lanwan Villa, which is the future property house, unexpectedly met Lin Shengcai, the owner of the garment factory.
"Chairman Lin, you don't worry about us, Cheung Kong, come to check the post!" Wu Guangyao made a small joke.
"Chairman Wu, over there, I heard that Lanwan Villa is about to be completed, so I couldn’t help but come and have a look! No, I was just about to go to the construction site, but I was kicked out, saying that I didn’t wear a safety helmet. So I came to this project department to ask for help." Lin Shengcai said helplessly, complaining in his heart, that there is a reason to look at his own house and be driven away.
"Haha, Boss Lin understands and understands that the rule on our construction site is that no matter how big the leader is, he must wear a helmet. This is your responsibility. You must know that there may be falling objects on the construction site at any time. If something happens, you will regret it. It's time!" Wu Guangyao responded.
Wu Guangyao has always been the most powerful person on Hong Kong Island to wear safety helmets on construction sites.
Not only set an example, but also instructed Oriental Daily to immediately publicize the necessity of wearing a helmet if there is an incident of falling objects on the construction site.
Wu Guangyao even prepared to make a proposal to the Hong Kong government recently, requesting that he wear a helmet to legislate. He is regarded as the first ‘justice of the peace’ to participate in politics.
Wearing helmets, Wu Guangyao and Lin Shengcai are going to inspect the construction site together.
"Chairman Wu, the house where the project department is located just now, after the Lanwan Villa is built, it should be of no use! I want to buy it, do you sell this house?" Lin Shengcai said enthusiastically.
Lin Shengcai has a stable foothold on Hong Kong Island, and he is planning to buy another property. After all, he has many wives and children.
"Excuse me, Chairman Lin, that house will be the property service company of Lanwan Villa in the future, it is not for sale!" Wu Guangyao said.
"Property service company?" Lin Shengcai asked curiously.
Wu Guangyao smiled. These people don't know that property companies are normal, because there is no such thing as a property company on Hong Kong Island.
The property management industry emerged in the United Kingdom around 1945. At that time, it had not been extensively developed. It was really recognized by the society that it began with the World Exposition, and it gradually became a formed industry around the 1950s.
"The so-called property service company serves you owners. Think about it, in addition to the owner's house, Lanwan Villa also has public areas. The sanitation in these places must be cleaned; and the safety facilities outside the entire community are also Someone has to patrol. In short, the entire property service company is to solve all the difficulties of your owners!" Wu Guangyao explained.
As for the fee, I will not take the initiative to raise it. The people who live in are either rich or expensive. When the time comes, explain the situation, and you must not pay for it!
Lin Shengcai was overjoyed when he heard it. He didn't expect that Cheung Kong would still provide such services!
Lan Bay Villas can obviously make everyone on Hong Kong Island shine. The European style is enough to refresh people's eyesight, and it is amazing!
After the visit, Lin Shengcai exclaimed: "The house I lived in Shanghai was several times larger than this, but the house in Lanwan Villa makes me look forward to it!"
"Satisfaction is good, but unfortunately we can't let the owner move in before the New Year. This is our mistake."
"Don't worry, it is worth waiting for us in order to ensure the quality of Cheung Kong Industry!"
In the afternoon, Wu Guangyao came to Lao Fengxiang Jewelry Company again and called the executives for a meeting.
After understanding the situation, Wu Guangyao asked: "How do you plan to attack the market in Dongying?"
Currently, the diamond jewelry of Lao Fengxiang Jewelry has been sold on Hong Kong Island and Singdao, and a lot of marketing funds have been invested in these two places.
The diamond jewelry market in the two places, to sum up, there is some diamond jewelry business in the two places, but the supply of diamonds for 10 De Beer licenses cannot be digested at all.
According to the current market, two or three De Beer licenses are enough.
If you want to increase the sales of diamond jewelry, you can only develop to Dongying.
The Dongying market is currently basically at zero. If you want to develop diamond jewelry, you must first invest a lot of advertising costs.
"We have contacted many Dongying jewelry brands and reached cooperation agreements. We provide diamond jewelry and they sell it. Of course, the marketing expenses are all paid by our Lao Fengxiang jewelry." Rong Bensheng said.
"What about the marketing plan?" Wu Guangyao asked again.
"We plan to use the advertising slogans you invented, ‘gift of love’ and ‘diamonds are forever, and one is forever circulated’, in newspapers, radio and other media,” said Li Xia, who is a marketing manager.
Wu Guangyao shook his head, obviously dissatisfied with this propaganda plan, too rigid!
Li Xia saw Wu Guangyao shaking her head, she was shocked, and her boss was dissatisfied!
Speaking of Li Xia is not only Lao Fengxiang's earliest employee, but also Wu Guangyao's distant relative (Fang Geer is her brother-in-law), but as an executive, Li Xia's congenital conditions are not very good.
First of all, the culture is only like elementary school, and secondly, as a woman, she still can't keep up with her ability.
However, Wu Guangyao is willing to teach her and is willing to wait for her, as long as she is willing to learn!
"Although this kind of advertisement is useful, it is too boring, and it is difficult for people to feel substituting. Therefore, although the slogan is good, it is not a panacea. If you want to achieve better results, you must tell a story!"
Wu Guangyao’s words make all the executives in the office a cloud of fog!
tell a story?
What the **** is that!
Looking at a group of people still in the mist, Wu Guangyao could only continue to slenderly said: "The so-called storytelling, I will give you a few cases, you can learn."
Everyone held their pens, straightened their notebooks, and recorded here!
Don’t think about it, this must be a classic scene!
【In the busiest place in Tokyo, plan a special proposal ceremony and invite a large number of media and audiences to watch:
A couple quarreled on the side of the road, the girl threatened to break up, and the man struggled to stay.
The girl said loudly: "You don't care about me! There is only work in your heart. Even after get off work, you think about work, and you don't even think about me!"
The girl was about to leave, the boy took the girl's hand, and the other hand slowly took out a jewelry box from his arms.
The boy said loudly: "I care about you, I work hard, just want to buy the most beautiful diamond ring for you, as a ‘gift of love’ for you. Please see!"
The boy slowly opened the jewelry box, revealing a large diamond ring, and the girl was also fascinated by the light of the diamond ring.
No one can refuse a diamond ring, because this is a ‘gift of love’]
【To make a story, there used to be a princess in Europe, who was very beautiful. She made a promise that if anyone beat her by martial arts, she would marry him willingly. There was a prince in another country, handsome and proficient in martial arts. He heard that the princess's beauty was competing with her and decided to propose to her.
The martial arts competition began. The two men were of equal martial arts, and the fighting was indistinguishable. The princess took the opportunity to lift the face towel, revealing her peerless appearance.
While the prince was watching, the princess’s sword was already on the prince’s neck.
The prince regrets it, and intends to stay, look for opportunities, and marry the princess again.
The prince heard that the princess often went to the imperial garden to enjoy flowers, so he made up as an old servant.
Sure enough, the princess came this day, and the prince hurriedly presented his betrothal gift, a bunch of diamond jewelry.
The princess and the maid were attracted by diamonds and came to the old servant dressed as the prince and asked: "What are you?"
The prince said: "This is a diamond, the most beautiful gem in the world. I want to use these diamonds to marry the most beautiful one of you as a wife."
The princess and the others listened and thought: "He is such an old man and wants to marry a young beautiful woman as his wife. It is a dream."
disapprovingly left. The next day, the princess and the maids came to the Royal Garden again. One of the maid deliberately joked with the prince and said, "I am willing to be your wife. Give me these diamonds."
When the prince heard this, he pretended to be very happy and said: "Yes, you are the most beautiful one among you. Take it."
After finishing the dressing, she must put the diamond jewelry in her hands seriously. The maid was taken aback, and hurried away.
At night, the princess thought to herself: "It is clear that I am the most beautiful one, but the crazy old man is talking nonsense, saying that I am not as good as the maid. If this rumor spreads, how can I bear it?"
Thinking about it, finally came up with an idea. She decided to pretend to be a maid the next morning and go and retrieve the diamonds alone. She thought to herself: "I will lie to the diamonds first. Anyway, the crazy old man never thought I was a princess."
The next day, the princess went to see the prince according to the original plan and said that she would marry him. The prince was very happy and said, "Thank you, princess."
The princess was surprised to see that the old man actually saw through her identity, and asked, "Who are you?"
The prince smugly removed the disguise from his face, and said: "I am the prince you defeated last time."
The prince told her about his painstaking efforts. The princess listened and was very moved by the prince's love for her. The two successfully fell in love! 】
Wu Guangyao’s endless marketing plans have stunned the people in the meeting room, and the boss can really play!
(End of this chapter)
Chapter 213Planning and storytelling! Ask a monthly pass!Wu Guangyao thought for a while, and said, "There are definitely a lot of people on Hong Kong Island who want to buy a house. The floor area is between 600 and 700 square feet. Do you think it will work?"At present, the area of a first-floor tenement building on Hong Kong Island is basically above 1,000 square feet, and the price is about 20,000 Hong Kong dollars. It is difficult for anyone to afford it.No one has discovered the mystery of this small apartment. It seems that it was also the first small apartment developed by Huo Yingdong in Sifang Street, and 100 buildings and 500 units have been developed."Very good, the boss has a good idea. If the price of the first floor is controlled at around 10,000 Hong Kong dollars, obviously many people will be excited!" Li Xing grabbed a flattery.The other two also agree with Wu Guangyao's point of view, that is, build a small house and make a quick move!"I remember you just said that there are British real estate developers who want to develop real estate with us. What is the cooperative method?" Wu Guangyao suddenly moved in his heart and thought of a good way.Shi Jun said quickly: "They only go out of the land, and we will run the rest.""Is there such a thing? This is very beneficial to us, as long as the profit sharing is appropriate! We can run in the company, increase experience, and make a lot of profits." Wu Guangyao said with great interest."Then I should contact you?""Okay, contact a reputable company!"After all, Changjiang Industrial has only developed villas, and has not developed a 5-story house. It just happened to experiment with other people's land.Those British real estate developers naturally took a fancy to Cheung Kong's marketing methods and Wu Guangyao's influence, but the British capital did not dare to invest, so they thought of this method.This method will always exist. British real estate will find in the future that the real estate they develop is far from selling as good as the real estate developed by Chinese businessmen.The endless methods of Chinese people have made those British-owned real estates come to the door and ask for cooperation in land development!To put it plainly, there is no Chinese Chamber of Commerce for foreign businessmen to play tricks!After the company's affairs were handled, Wu Guangyao took the repair soldiers to Lanwan Villa again, intending to see the progress.In the project department of Lanwan Villa, which is the future property house, unexpectedly met Lin Shengcai, the owner of the garment factory."Chairman Lin, you don't worry about us, Cheung Kong, come to check the post!" Wu Guangyao made a small joke."Chairman Wu, over there, I heard that Lanwan Villa is about to be completed, so I couldn't help but come and have a look! No, I was just about to go to the construction site, but I was kicked out, saying that I didn't wear a safety helmet. So I came to this project department to ask for help." Lin Shengcai said helplessly, complaining in his heart, that there is a reason to look at his own house and be driven away."Haha, Boss Lin understands and understands that the rule on our construction site is that no matter how big the leader is, he must wear a helmet. This is your responsibility. You must know that there may be falling objects on the construction site at any time. If something happens, you will regret it. It's time!" Wu Guangyao responded.Wu Guangyao has always been the most powerful person on Hong Kong Island to wear safety helmets on construction sites.Not only set an example, but also instructed Oriental Daily to immediately publicize the necessity of wearing a helmet if there is an incident of falling objects on the construction site.Wu Guangyao even prepared to make a proposal to the Hong Kong government recently, requesting that he wear a helmet to legislate. He is regarded as the first justice of the peace' to participate in politics.Wearing helmets, Wu Guangyao and Lin Shengcai are going to inspect the construction site together."Chairman Wu, the house where the project department is located just now, after the Lanwan Villa is built, it should be of no use! I want to buy it, do you sell this house?" Lin Shengcai said enthusiastically.Lin Shengcai has a stable foothold on Hong Kong Island, and he is planning to buy another property. After all, he has many wives and children."Excuse me, Chairman Lin, that house will be the property service company of Lanwan Villa in the future, it is not for sale!" Wu Guangyao said."Property service company?" Lin Shengcai asked curiously.Wu Guangyao smiled. These people don't know that property companies are normal, because there is no such thing as a property company on Hong Kong Island.The property management industry emerged in the United Kingdom around 1945. At that time, it had not been extensively developed. It was really recognized by the society that it began with the World Exposition, and it gradually became a formed industry around the 1950s."The so-called property service company serves you owners. Think about it, in addition to the owner's house, Lanwan Villa also has public areas. The sanitation in these places must be cleaned; and the safety facilities outside the entire community are also Someone has to patrol. In short, the entire property service company is to solve all the difficulties of your owners!" Wu Guangyao explained.As for the fee, I will not take the initiative to raise it. The people who live in are either rich or expensive. When the time comes, explain the situation, and you must not pay for it!Lin Shengcai was overjoyed when he heard it. He didn't expect that Cheung Kong would still provide such services!Lan Bay Villas can obviously make everyone on Hong Kong Island shine. The European style is enough to refresh people's eyesight, and it is amazing!After the visit, Lin Shengcai exclaimed: "The house I lived in Shanghai was several times larger than this, but the house in Lanwan Villa makes me look forward to it!""Satisfaction is good, but unfortunately we can't let the owner move in before the New Year. This is our mistake.""Don't worry, it is worth waiting for us in order to ensure the quality of Cheung Kong Industry!"In the afternoon, Wu Guangyao came to Lao Fengxiang Jewelry Company again and called the executives for a meeting.After understanding the situation, Wu Guangyao asked: "How do you plan to attack the market in Dongying?"Currently, the diamond jewelry of Lao Fengxiang Jewelry has been sold on Hong Kong Island and Singdao, and a lot of marketing funds have been invested in these two places.The diamond jewelry market in the two places, to sum up, there is some diamond jewelry business in the two places, but the supply of diamonds for 10 De Beer licenses cannot be digested at all.According to the current market, two or three De Beer licenses are enough.If you want to increase the sales of diamond jewelry, you can only develop to Dongying.The Dongying market is currently basically at zero. If you want to develop diamond jewelry, you must first invest a lot of advertising costs."We have contacted many Dongying jewelry brands and reached cooperation agreements. We provide diamond jewelry and they sell it. Of course, the marketing expenses are all paid by our Lao Fengxiang jewelry." Rong Bensheng said."What about the marketing plan?" Wu Guangyao asked again."We plan to use the advertising slogans you invented, gift of love' and diamonds are forever, and one is forever circulated', in newspapers, radio and other media, said Li Xia, who is a marketing manager.Wu Guangyao shook his head, obviously dissatisfied with this propaganda plan, too rigid!Li Xia saw Wu Guangyao shaking her head, she was shocked, and her boss was dissatisfied!Speaking of Li Xia is not only Lao Fengxiang's earliest employee, but also Wu Guangyao's distant relative Fang Geer is her brother-in-law, but as an executive, Li Xia's congenital conditions are not very good.First of all, the culture is only like elementary school, and secondly, as a woman, she still can't keep up with her ability.However, Wu Guangyao is willing to teach her and is willing to wait for her, as long as she is willing to learn!"Although this kind of advertisement is useful, it is too boring, and it is difficult for people to feel substituting. Therefore, although the slogan is good, it is not a panacea. If you want to achieve better results, you must tell a story!"Wu Guangyao's words make all the executives in the office a cloud of fog!tell a story?What the **** is that!Looking at a group of people still in the mist, Wu Guangyao could only continue to slenderly said: "The so-called storytelling, I will give you a few cases, you can learn."Everyone held their pens, straightened their notebooks, and recorded here!Don't think about it, this must be a classic scene!In the busiest place in Tokyo, plan a special proposal ceremony and invite a large number of media and audiences to watch:A couple quarreled on the side of the road, the girl threatened to break up, and the man struggled to stay.The girl said loudly: "You don't care about me! There is only work in your heart. Even after get off work, you think about work, and you don't even think about me!"The girl was about to leave, the boy took the girl's hand, and the other hand slowly took out a jewelry box from his arms.The boy said loudly: "I care about you, I work hard, just want to buy the most beautiful diamond ring for you, as a gift of love' for you. Please see!"The boy slowly opened the jewelry box, revealing a large diamond ring, and the girl was also fascinated by the light of the diamond ring.No one can refuse a diamond ring, because this is a gift of love'To make a story, there used to be a princess in Europe, who was very beautiful. She made a promise that if anyone beat her by martial arts, she would marry him willingly. There was a prince in another country, handsome and proficient in martial arts. He heard that the princess's beauty was competing with her and decided to propose to her.The martial arts competition began. The two men were of equal martial arts, and the fighting was indistinguishable. The princess took the opportunity to lift the face towel, revealing her peerless appearance.While the prince was watching, the princess's sword was already on the prince's neck.The prince regrets it, and intends to stay, look for opportunities, and marry the princess again.The prince heard that the princess often went to the imperial garden to enjoy flowers, so he made up as an old servant.Sure enough, the princess came this day, and the prince hurriedly presented his betrothal gift, a bunch of diamond jewelry.The princess and the maid were attracted by diamonds and came to the old servant dressed as the prince and asked: "What are you?"The prince said: "This is a diamond, the most beautiful gem in the world. I want to use these diamonds to marry the most beautiful one of you as a wife."The princess and the others listened and thought: "He is such an old man and wants to marry a young beautiful woman as his wife. It is a dream."disapprovingly left. The next day, the princess and the maids came to the Royal Garden again. One of the maid deliberately joked with the prince and said, "I am willing to be your wife. Give me these diamonds."When the prince heard this, he pretended to be very happy and said: "Yes, you are the most beautiful one among you. Take it."After finishing the dressing, she must put the diamond jewelry in her hands seriously. The maid was taken aback, and hurried away.At night, the princess thought to herself: "It is clear that I am the most beautiful one, but the crazy old man is talking nonsense, saying that I am not as good as the maid. If this rumor spreads, how can I bear it?"Thinking about it, finally came up with an idea. She decided to pretend to be a maid the next morning and go and retrieve the diamonds alone. She thought to herself: "I will lie to the diamonds first. Anyway, the crazy old man never thought I was a princess."The next day, the princess went to see the prince according to the original plan and said that she would marry him. The prince was very happy and said, "Thank you, princess."The princess was surprised to see that the old man actually saw through her identity, and asked, "Who are you?"The prince smugly removed the disguise from his face, and said: "I am the prince you defeated last time."The prince told her about his painstaking efforts. The princess listened and was very moved by the prince's love for her. The two successfully fell in love! Wu Guangyao's endless marketing plans have stunned the people in the meeting room, and the boss can really play!End of this chapter
