Chapter 217: [Metro vs Tesco] (5,000 words for a monthly pass!
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Chapter 217 [Metro vs Tesco] (5000 words for monthly pass!)
London, Edgware Street, Europe’s first self-service supermarket-Metro Supermarket is located here.
Why is it the first self-service supermarket in Europe?
It turns out that there are only self-service stores in Europe at this time, and there are no supermarkets yet!
In 1948, the first self-service store of TESCO (Tesco or Tesco) only opened.
Why add the word ‘self-help’ here, and why is it a store?
It turns out that Europe and the United States were dominated by grocery stores before World War II. This so-called ‘grocery store’ was unable to pick the goods you like from the container, put it in the shopping cart, and then go to the cashier to check out.
The variety of these grocery stores is monotonous. When you need to buy something, you have to ask the sales assistant, and then the sales assistant will take you again!
In the 1920s, an American proposed to let shoppers collect products from shelves and aisles, and let them line up in front of the counter to check out. This not only greatly reduced the labor costs of retailers, but also attracted people from several kilometers around. People come to shop.
Unfortunately, this market concept is a bit advanced and failed to attract customers from the surrounding communities, let alone people from several kilometers.
It wasn't until after World War II that self-service supermarkets developed in the United States. As the middle class increased, so did the number of cars.
TESCO went to the United States for investigation after World War II and opened its first self-service store in 1948.
As for the self-service supermarket, TESCO only opened in Essex, England in 1956.
So, Metro Supermarket is the first self-service supermarket in Europe with genuine goods at a fair price.
Wu Guangyao and Kayla came to the entrance of Metro Supermarket on Edgware Avenue, and a large billboard was printed in front of the eyes.
"Are there lights in the signboard?"
"have"
Wu Guangyao nodded and expressed his satisfaction. After all, he stayed in London for a month last time and wrote countless ideas of his own. It depends on whether the management can refer to it!
Wu Guangyao and Kayla entered the supermarket through the side entrance. The supermarket was brightly lit at this time. The first reaction of the supermarket was like a huge warehouse, but it was neat and orderly, and the goods in it made people want to take home.
"BOSS, Mr. Wu!" Vice President Donald greeted them happily when they saw the two walking into the supermarket.
"Mr. Donald, long time no see! Tell me about the progress!" Wu Guangyao said.
Donald naturally knows who the real boss of TESCO is, the Asian in front of him;
Of course, Donald admires Wu Guangyao very much;
As a veteran, Donald naturally knows that the whole concept and idea of TESCO originated from this Asian.
It can be said that he is the soul of TESCO!
"Okay, Mr. Wu! As the first supermarket of the Metro brand, the total area has reached 21,000 square feet, and there are 2500 kinds of goods in it, covering all aspects of people's lives."
Wu Guangyao listened to Donald’s explanation while visiting the layout of the supermarket. Generally speaking, it fits the form of a modern supermarket.
"I am very satisfied with your work!" Wu Guangyao said after listening.
Although these people are constructing according to the drawings, but they are not capable, they might have to build a crooked building!
Next, Wu Guangyao asked about the promotion. This time, Wu Guangyao frowned!
That is the advertising investment of Metro Supermarket is too small to achieve the effect!
"This can't work. We are a supermarket. If we can't advertise it, won't those fresh foods go bad? We are not a small business, but we can only slowly gain a reputation! We are a big brand, so advertising naturally requires a lot of investment. From a high starting point, the cluster advertising bombed and became famous!" Wu Guangyao said domineeringly.
Since we have invested so much, how can we save money on advertising funds!
Kayla relieved Donald and proactively said: "There is my fault here. The main company has insufficient funds. I want to save as much as possible!"
"Confused!" Wu Guangyao didn't give Kaila face, at this time Wu Guangyao was only on business.
"You have no money, can you speak to me, don't I have any money? Since we have invested so much, what can we do to save that money! We do supermarkets, word-of-mouth is important, and advertising is also important!" Wu Guangyao educated.
"Well, it's my fault!" Kayla stepped forward and took Wu Guangyao's arm, obviously wanting to beg for mercy.
Wu Guangyao did not continue, but wanted to say to Donald: "You will broadcast our advertisement on TV and radio early tomorrow morning. You must make a city known all over London. There are also printed leaflets distributed three kilometers around, as far as possible. Every family can receive our bills."
"You don't have to worry about funds. I can mobilize hundreds of thousands of dollars for you at any time. This time we want to play the big one!"
That night
Kayla said condescendingly: "Huh, today you suppressed me in the supermarket, and now I want to suppress you too!"
The next day, Wu Guangyao came to Metro Warehouse, which is a super warehouse transformed from a large factory building.
Metro Supermarket itself has a similar warehouse. Why does Wu Guangyao spare no effort to build a warehouse of this size?
This is preparing for chain stores!
Chain stores in this era have more advantages than supermarkets, because people are not like later generations and households who have a car (either a car or a battery car.)
So it is difficult for people to gather together and enter the supermarket to purchase, generally they go to chain stores to buy what they need.
Metro Supermarket is more like a signboard, starting the company's brand, but in the 1950s and 1960s, it had to rely on chain stores to make more profits!
Therefore, if Metro wants to develop rapidly, it must either operate its own chain stores or acquire a large number of chain store brands.
The combination of self-service supermarkets and chain stores can achieve rapid development.
This kind of large warehouse is conducive to the replenishment of chain stores and supermarkets.
After all, logistics in this era is very slow. If there is no warehouse, it is difficult to replenish goods in time!
"Mr. Walter, what are the attitudes of the goods suppliers towards our'sell goods first, pay later' program?" Wu Guangyao asked.
The proposal of ‘sell goods first, pay later’ proposed by Wu Guangyao is just as annoying as the ‘shared area’ of later generations!
Moreover, Europe and the United States are definitely paying one-handedly for delivery, and it is impossible to pay for the goods first. Of course, this needs to test Walter's ability.
Of course, there is a compromise solution, that is, half of the price is paid in advance, and the remaining half needs to be sold out before being sold.
Compared with the future, this is relatively kind. In the future, the supplier’s entry fee, terminal fee, stacking fee, DM fee, annual festival fee, store celebration fee, year-end rebate, and billing period (advance checkout fee) will be required. ), gross profit compensation fee, fresh products and loss compensation fee, etc.!
"Mr. Wu, you also know our situation in Europe, so it is obviously not feasible to follow the principle of'sell goods first, pay later', so in the end we adopted a monthly settlement plan. On the 9th of each month, the end Pay off last month’s purchase price!"
Wu Guangyao nodded, as long as there is a time difference!
"Remember, when we develop to a certain level, we must contact manufacturers as much as possible to supply goods directly. At least we must first-hand dealers. Those second- and third-hand dealers need to be eliminated, so that we can have Enough profit."
"Yes, Mr. Wu! I will get the goods from first-hand sources as much as possible."
The day before Metro Supermarket opened, all of London was advertising Metro Supermarket, which can be described as bombing London with advertisements.
Metro launched the slogan of ‘one-stop shopping, zero-distance service’.
At this time, Tesco President Wesley urgently convened a meeting of executives and shareholders to discuss countermeasures.
Edgware Avenue is where Tesco started. There are three Tesco chain stores throughout Edgware Avenue.
As a listed company, we will never allow an unknown company to challenge the authority of the company.
When Wesley expressed his concern, a shareholder said relaxedly: "Mr. President, I think your worry is unnecessary. I have visited a Metro supermarket and it is indeed very large from the outside, so I doubt them. Can it be profitable."
Wesley visited the United States and knew that self-service supermarkets had risen after World War II, and only Europe had not yet appeared.
In case this Metro supermarket catches fire, Tesco will lose the opportunity and lag behind others. As the largest retailer in England, this is impossible to endure!
"If they really concentrated their customers a few kilometers around to buy in their supermarket, wouldn't it be very successful!" Wesley expressed his concern.
"Haha, Mr. President, not every household has a car. Instead of you, would you go a few kilometers to buy daily necessities on foot?" The shareholder said lightly again.
Most people in the conference room were not convinced by this shareholder, but felt that the CEO’s worries were possible!
Anyone who has been to the United States knows that self-service supermarkets have taken the last place in the United States.
"Let’s observe it first, and then decide how to respond!"
The meeting ended at the end!
Tesco was already on the market in 1948. Why didn’t you decide to open a self-service supermarket after returning from an investigation in the United States?
That is because I am worried that the self-service supermarket is too large and cannot gather enough customers. This is the biggest problem.
This era is not as densely populated and has a large source of tourists like later generations;
If you want to open a self-service supermarket, you must gather people within a few kilometers to satisfy the operation of a large supermarket.
Fortunately, the number of cars in the United States is very high, and some will drive to the supermarket to purchase;
While London may be a bit close, or no one dared to try it. Otherwise, why didn't Tesco enter the autonomous supermarket field until 1956.
Metro’s management is also in the conference room, organizing meetings!
"There will definitely be many people driving to the Metro Supermarket tomorrow. Our parking lot must be guaranteed, and security must be maintained in order!" Wu Guangyao said first.
If you want to open a supermarket in this era, you must find a good parking lot, otherwise many people will not have a good shopping experience.
So before opening the store, Wu Guangyao has already told me that parking must be good in the supermarket!
Everyone agrees with Wu Guangyao’s view that families without a car will not go too far to shop.
"Our department will surely take care of it, please don't worry, Mr. Wu!" The manager of the security department immediately responded. This is his duty, and their department is duty-bound.
At this time, in the meeting room, Wu Guangyao has become an absolute soul figure, even Kayla’s entire boss can’t match it!
Because the veterans all know that many concepts and plans of this Metro supermarket are all proposed by Wu Guangyao;
Of course, the relationship between Wu Guangyao and Kayla has not been concealed from everyone. After all, ordinary close contact can be seen by anyone who is not a fool.
Compared with everyone's nervousness, Wu Guangyao seemed very relaxed.
First, you have money and you are not afraid of failure; second, you have a plan and you will not fail!
"You are worried that our supermarket cannot gather people from a few kilometers around to come and shop; but you haven't seriously figured out a solution to this problem!" Wu Guangyao's gaze swept over no one in turn. Seeing Wu Guangyao's eyes, everyone One after another, he lowered his eyes.
"I have a solution, maybe it can be solved!" Wu Guangyao saw that everyone did not propose their own solution, and was somewhat disappointed.
"My dear, what can I do?" Kayla asked impatiently, and then realized that she was too affectionate, obviously a bit out of date, and her face was slightly hot.
Wu Guangyao looked at Kayla with a smile, and then said, "That is, we set up a takeaway department and print takeaway advertisements. With just a phone call from customers, we will deliver the goods they need to the door. Of course, the distance can be set as we can afford. As far as the scope is concerned, the means of transportation can only be bicycles. This can appropriately reduce the pressure on the inventory and build a reputation for us!"
Wu Guangyao's words, let everyone shine, this is completely workable!
"Of course, we mainly focus on letting customers enjoy the joy of shopping. Think about it, we have coffee shops and restaurants at the entrance of our supermarket. These can also increase our popularity. When a family When you want to go shopping, maybe our commercial complex can satisfy them, so everyone must have confidence!" Wu Guangyao made the final mobilization.
May 18th, Sunday.
Metro's first self-service supermarket opened, and families in the surrounding area came to Metro to experience shopping.
Faced with a dazzling array of goods, no one can resist the temptation of shopping. Many people throw goods into the shopping cart. This feeling is really refreshing!
Speaking of shopping carts, Wu Guangyao specially reminded the company's management that the shopping cart must not be designed like a stroller!
Why is this?
It turns out that Wu Guangyao knew that when the shopping cart was first used, it was ignored by many people!
At first, when the shopping cart was used, housewives complained that the shopping cart was too much like a baby carriage, and they did not want to repeat the "daily with children" in the supermarket. The male customer is even more disdainful. Do you think Lao Tzu's two arms are white and long? No one wants to touch the shopping cart.
Shopping carts were disliked by customers in the 1930s and 1940s!
So, Wu Guangyao drew a sketch of a shopping cart and asked the management to produce the shopping cart according to the drawing.
So, the shopping cart currently used by Metro is a patented product, and it is infinitely similar to the shopping cart of later generations!
Wu Guangyao and Kayla, as well as Prudential Insurance Company President Ryan, HSBC London Loan Project Manager Bean, and several London dignitaries, all came to visit Metro’s opening ceremony.
Looking at the dense crowd, a London official asked Kayla: “There is too much crowd, do you have any measures to deal with it?”
"Of course, you see, every uniformed security guard inside has been professionally trained. In the event of an emergency, we can evacuate the crowd through various passages!"
Faced with various questions from the London officials, Kayla answered one by one, and Wu Guangyao next to him was very proud!
Look, this is the country I laid down!
"Mr. Lane, should our loan be issued as scheduled?" Kayla said to the president of Prudential Insurance.
"There is no problem, if your company needs a loan in the future, please consider us!" Ryan said with a smile. After observing for a long time, he found that Metro supermarket not only has the shadow of American supermarket, but also has many places worthy of learning from colleagues all over the world. .
For such an innovative enterprise, no bank or insurance company will refuse to go outside!
"No, no, Miss Kayla, we HSBC is an ally of Mr. Wu, we must give priority to HSBC in loans. After all, Prudential does insurance, and loans are not professional!" Bean said quickly, in the long run. Look, Metro will never just have one supermarket, and HSBC will never give up this promising enterprise.
Facts have proved that this young man is an imaginative businessman and a very successful businessman.
As for the relationship between Wu Guangyao and Kayla, in the eyes of these upper-class people in London, there is nothing disgusting.
A strong man, any woman can conquer!
Wu Guangyao saw that HSBC and Prudential were going to confront each other, and he immediately fought back, saying: “Metro also needs insurance business and loan business. We will give priority to your two in the future.”
It goes without saying that it means that the insurance business will give you Prudential, and the loan business will give you HSBC.
The two sides finally died down!
Metro has held a lot of activities. For example, you can participate in a lottery with a purchase of over £10. The biggest prize is a car;
A variety of products are sold at 50% off, and there are also various discounted products
On the second day of Metro’s opening, many opponents came to investigate.
In their eyes, although Metro supermarket opened very hot on the first day, it is understandable because Metro spent a lot of advertising expenses and held various promotional activities.
The real test is still in the back. Whether it is a flash in the pan or a real success is still unknown!
The second day of Metro Supermarket, because it was a working day, the passenger flow dropped a lot, but after get off work outside, Metro finally welcomed a large number of customers.
The opponents are a bit uncomfortable!
Especially TESCO, I am already very nervous!
TESCO (Tesco, China’s Tesco) President Wesley has a foresight in his mind. It seems that TESCO needs to act immediately and open a self-service supermarket.
Wesley decided to observe for another week before persuading the board members to enter this industry. After all, TESCO is a listed company and requires the consent of shareholders.
(End of this chapter)
Please report us if you find any errors so we can fix it asap!
Chapter 217 [Metro vs Tesco] (5000 words for monthly pass!)
London, Edgware Street, Europe’s first self-service supermarket-Metro Supermarket is located here.
Why is it the first self-service supermarket in Europe?
It turns out that there are only self-service stores in Europe at this time, and there are no supermarkets yet!
In 1948, the first self-service store of TESCO (Tesco or Tesco) only opened.
Why add the word ‘self-help’ here, and why is it a store?
It turns out that Europe and the United States were dominated by grocery stores before World War II. This so-called ‘grocery store’ was unable to pick the goods you like from the container, put it in the shopping cart, and then go to the cashier to check out.
The variety of these grocery stores is monotonous. When you need to buy something, you have to ask the sales assistant, and then the sales assistant will take you again!
In the 1920s, an American proposed to let shoppers collect products from shelves and aisles, and let them line up in front of the counter to check out. This not only greatly reduced the labor costs of retailers, but also attracted people from several kilometers around. People come to shop.
Unfortunately, this market concept is a bit advanced and failed to attract customers from the surrounding communities, let alone people from several kilometers.
It wasn't until after World War II that self-service supermarkets developed in the United States. As the middle class increased, so did the number of cars.
TESCO went to the United States for investigation after World War II and opened its first self-service store in 1948.
As for the self-service supermarket, TESCO only opened in Essex, England in 1956.
So, Metro Supermarket is the first self-service supermarket in Europe with genuine goods at a fair price.
Wu Guangyao and Kayla came to the entrance of Metro Supermarket on Edgware Avenue, and a large billboard was printed in front of the eyes.
"Are there lights in the signboard?"
"have"
Wu Guangyao nodded and expressed his satisfaction. After all, he stayed in London for a month last time and wrote countless ideas of his own. It depends on whether the management can refer to it!
Wu Guangyao and Kayla entered the supermarket through the side entrance. The supermarket was brightly lit at this time. The first reaction of the supermarket was like a huge warehouse, but it was neat and orderly, and the goods in it made people want to take home.
"BOSS, Mr. Wu!" Vice President Donald greeted them happily when they saw the two walking into the supermarket.
"Mr. Donald, long time no see! Tell me about the progress!" Wu Guangyao said.
Donald naturally knows who the real boss of TESCO is, the Asian in front of him;
Of course, Donald admires Wu Guangyao very much;
As a veteran, Donald naturally knows that the whole concept and idea of TESCO originated from this Asian.
It can be said that he is the soul of TESCO!
"Okay, Mr. Wu! As the first supermarket of the Metro brand, the total area has reached 21,000 square feet, and there are 2500 kinds of goods in it, covering all aspects of people's lives."
Wu Guangyao listened to Donald’s explanation while visiting the layout of the supermarket. Generally speaking, it fits the form of a modern supermarket.
"I am very satisfied with your work!" Wu Guangyao said after listening.
Although these people are constructing according to the drawings, but they are not capable, they might have to build a crooked building!
Next, Wu Guangyao asked about the promotion. This time, Wu Guangyao frowned!
That is the advertising investment of Metro Supermarket is too small to achieve the effect!
"This can't work. We are a supermarket. If we can't advertise it, won't those fresh foods go bad? We are not a small business, but we can only slowly gain a reputation! We are a big brand, so advertising naturally requires a lot of investment. From a high starting point, the cluster advertising bombed and became famous!" Wu Guangyao said domineeringly.
Since we have invested so much, how can we save money on advertising funds!
Kayla relieved Donald and proactively said: "There is my fault here. The main company has insufficient funds. I want to save as much as possible!"
"Confused!" Wu Guangyao didn't give Kaila face, at this time Wu Guangyao was only on business.
"You have no money, can you speak to me, don't I have any money? Since we have invested so much, what can we do to save that money! We do supermarkets, word-of-mouth is important, and advertising is also important!" Wu Guangyao educated.
"Well, it's my fault!" Kayla stepped forward and took Wu Guangyao's arm, obviously wanting to beg for mercy.
Wu Guangyao did not continue, but wanted to say to Donald: "You will broadcast our advertisement on TV and radio early tomorrow morning. You must make a city known all over London. There are also printed leaflets distributed three kilometers around, as far as possible. Every family can receive our bills."
"You don't have to worry about funds. I can mobilize hundreds of thousands of dollars for you at any time. This time we want to play the big one!"
That night
Kayla said condescendingly: "Huh, today you suppressed me in the supermarket, and now I want to suppress you too!"
The next day, Wu Guangyao came to Metro Warehouse, which is a super warehouse transformed from a large factory building.
Metro Supermarket itself has a similar warehouse. Why does Wu Guangyao spare no effort to build a warehouse of this size?
This is preparing for chain stores!
Chain stores in this era have more advantages than supermarkets, because people are not like later generations and households who have a car (either a car or a battery car.)
So it is difficult for people to gather together and enter the supermarket to purchase, generally they go to chain stores to buy what they need.
Metro Supermarket is more like a signboard, starting the company's brand, but in the 1950s and 1960s, it had to rely on chain stores to make more profits!
Therefore, if Metro wants to develop rapidly, it must either operate its own chain stores or acquire a large number of chain store brands.
The combination of self-service supermarkets and chain stores can achieve rapid development.
This kind of large warehouse is conducive to the replenishment of chain stores and supermarkets.
After all, logistics in this era is very slow. If there is no warehouse, it is difficult to replenish goods in time!
"Mr. Walter, what are the attitudes of the goods suppliers towards our'sell goods first, pay later' program?" Wu Guangyao asked.
The proposal of ‘sell goods first, pay later’ proposed by Wu Guangyao is just as annoying as the ‘shared area’ of later generations!
Moreover, Europe and the United States are definitely paying one-handedly for delivery, and it is impossible to pay for the goods first. Of course, this needs to test Walter's ability.
Of course, there is a compromise solution, that is, half of the price is paid in advance, and the remaining half needs to be sold out before being sold.
Compared with the future, this is relatively kind. In the future, the supplier’s entry fee, terminal fee, stacking fee, DM fee, annual festival fee, store celebration fee, year-end rebate, and billing period (advance checkout fee) will be required. ), gross profit compensation fee, fresh products and loss compensation fee, etc.!
"Mr. Wu, you also know our situation in Europe, so it is obviously not feasible to follow the principle of'sell goods first, pay later', so in the end we adopted a monthly settlement plan. On the 9th of each month, the end Pay off last month’s purchase price!"
Wu Guangyao nodded, as long as there is a time difference!
"Remember, when we develop to a certain level, we must contact manufacturers as much as possible to supply goods directly. At least we must first-hand dealers. Those second- and third-hand dealers need to be eliminated, so that we can have Enough profit."
"Yes, Mr. Wu! I will get the goods from first-hand sources as much as possible."
The day before Metro Supermarket opened, all of London was advertising Metro Supermarket, which can be described as bombing London with advertisements.
Metro launched the slogan of ‘one-stop shopping, zero-distance service’.
At this time, Tesco President Wesley urgently convened a meeting of executives and shareholders to discuss countermeasures.
Edgware Avenue is where Tesco started. There are three Tesco chain stores throughout Edgware Avenue.
As a listed company, we will never allow an unknown company to challenge the authority of the company.
When Wesley expressed his concern, a shareholder said relaxedly: "Mr. President, I think your worry is unnecessary. I have visited a Metro supermarket and it is indeed very large from the outside, so I doubt them. Can it be profitable."
Wesley visited the United States and knew that self-service supermarkets had risen after World War II, and only Europe had not yet appeared.
In case this Metro supermarket catches fire, Tesco will lose the opportunity and lag behind others. As the largest retailer in England, this is impossible to endure!
"If they really concentrated their customers a few kilometers around to buy in their supermarket, wouldn't it be very successful!" Wesley expressed his concern.
"Haha, Mr. President, not every household has a car. Instead of you, would you go a few kilometers to buy daily necessities on foot?" The shareholder said lightly again.
Most people in the conference room were not convinced by this shareholder, but felt that the CEO’s worries were possible!
Anyone who has been to the United States knows that self-service supermarkets have taken the last place in the United States.
"Let’s observe it first, and then decide how to respond!"
The meeting ended at the end!
Tesco was already on the market in 1948. Why didn’t you decide to open a self-service supermarket after returning from an investigation in the United States?
That is because I am worried that the self-service supermarket is too large and cannot gather enough customers. This is the biggest problem.
This era is not as densely populated and has a large source of tourists like later generations;
If you want to open a self-service supermarket, you must gather people within a few kilometers to satisfy the operation of a large supermarket.
Fortunately, the number of cars in the United States is very high, and some will drive to the supermarket to purchase;
While London may be a bit close, or no one dared to try it. Otherwise, why didn't Tesco enter the autonomous supermarket field until 1956.
Metro’s management is also in the conference room, organizing meetings!
"There will definitely be many people driving to the Metro Supermarket tomorrow. Our parking lot must be guaranteed, and security must be maintained in order!" Wu Guangyao said first.
If you want to open a supermarket in this era, you must find a good parking lot, otherwise many people will not have a good shopping experience.
So before opening the store, Wu Guangyao has already told me that parking must be good in the supermarket!
Everyone agrees with Wu Guangyao’s view that families without a car will not go too far to shop.
"Our department will surely take care of it, please don't worry, Mr. Wu!" The manager of the security department immediately responded. This is his duty, and their department is duty-bound.
At this time, in the meeting room, Wu Guangyao has become an absolute soul figure, even Kayla’s entire boss can’t match it!
Because the veterans all know that many concepts and plans of this Metro supermarket are all proposed by Wu Guangyao;
Of course, the relationship between Wu Guangyao and Kayla has not been concealed from everyone. After all, ordinary close contact can be seen by anyone who is not a fool.
Compared with everyone's nervousness, Wu Guangyao seemed very relaxed.
First, you have money and you are not afraid of failure; second, you have a plan and you will not fail!
"You are worried that our supermarket cannot gather people from a few kilometers around to come and shop; but you haven't seriously figured out a solution to this problem!" Wu Guangyao's gaze swept over no one in turn. Seeing Wu Guangyao's eyes, everyone One after another, he lowered his eyes.
"I have a solution, maybe it can be solved!" Wu Guangyao saw that everyone did not propose their own solution, and was somewhat disappointed.
"My dear, what can I do?" Kayla asked impatiently, and then realized that she was too affectionate, obviously a bit out of date, and her face was slightly hot.
Wu Guangyao looked at Kayla with a smile, and then said, "That is, we set up a takeaway department and print takeaway advertisements. With just a phone call from customers, we will deliver the goods they need to the door. Of course, the distance can be set as we can afford. As far as the scope is concerned, the means of transportation can only be bicycles. This can appropriately reduce the pressure on the inventory and build a reputation for us!"
Wu Guangyao's words, let everyone shine, this is completely workable!
"Of course, we mainly focus on letting customers enjoy the joy of shopping. Think about it, we have coffee shops and restaurants at the entrance of our supermarket. These can also increase our popularity. When a family When you want to go shopping, maybe our commercial complex can satisfy them, so everyone must have confidence!" Wu Guangyao made the final mobilization.
May 18th, Sunday.
Metro's first self-service supermarket opened, and families in the surrounding area came to Metro to experience shopping.
Faced with a dazzling array of goods, no one can resist the temptation of shopping. Many people throw goods into the shopping cart. This feeling is really refreshing!
Speaking of shopping carts, Wu Guangyao specially reminded the company's management that the shopping cart must not be designed like a stroller!
Why is this?
It turns out that Wu Guangyao knew that when the shopping cart was first used, it was ignored by many people!
At first, when the shopping cart was used, housewives complained that the shopping cart was too much like a baby carriage, and they did not want to repeat the "daily with children" in the supermarket. The male customer is even more disdainful. Do you think Lao Tzu's two arms are white and long? No one wants to touch the shopping cart.
Shopping carts were disliked by customers in the 1930s and 1940s!
So, Wu Guangyao drew a sketch of a shopping cart and asked the management to produce the shopping cart according to the drawing.
So, the shopping cart currently used by Metro is a patented product, and it is infinitely similar to the shopping cart of later generations!
Wu Guangyao and Kayla, as well as Prudential Insurance Company President Ryan, HSBC London Loan Project Manager Bean, and several London dignitaries, all came to visit Metro’s opening ceremony.
Looking at the dense crowd, a London official asked Kayla: “There is too much crowd, do you have any measures to deal with it?”
"Of course, you see, every uniformed security guard inside has been professionally trained. In the event of an emergency, we can evacuate the crowd through various passages!"
Faced with various questions from the London officials, Kayla answered one by one, and Wu Guangyao next to him was very proud!
Look, this is the country I laid down!
"Mr. Lane, should our loan be issued as scheduled?" Kayla said to the president of Prudential Insurance.
"There is no problem, if your company needs a loan in the future, please consider us!" Ryan said with a smile. After observing for a long time, he found that Metro supermarket not only has the shadow of American supermarket, but also has many places worthy of learning from colleagues all over the world. .
For such an innovative enterprise, no bank or insurance company will refuse to go outside!
"No, no, Miss Kayla, we HSBC is an ally of Mr. Wu, we must give priority to HSBC in loans. After all, Prudential does insurance, and loans are not professional!" Bean said quickly, in the long run. Look, Metro will never just have one supermarket, and HSBC will never give up this promising enterprise.
Facts have proved that this young man is an imaginative businessman and a very successful businessman.
As for the relationship between Wu Guangyao and Kayla, in the eyes of these upper-class people in London, there is nothing disgusting.
A strong man, any woman can conquer!
Wu Guangyao saw that HSBC and Prudential were going to confront each other, and he immediately fought back, saying: “Metro also needs insurance business and loan business. We will give priority to your two in the future.”
It goes without saying that it means that the insurance business will give you Prudential, and the loan business will give you HSBC.
The two sides finally died down!
Metro has held a lot of activities. For example, you can participate in a lottery with a purchase of over £10. The biggest prize is a car;
A variety of products are sold at 50% off, and there are also various discounted products
On the second day of Metro’s opening, many opponents came to investigate.
In their eyes, although Metro supermarket opened very hot on the first day, it is understandable because Metro spent a lot of advertising expenses and held various promotional activities.
The real test is still in the back. Whether it is a flash in the pan or a real success is still unknown!
The second day of Metro Supermarket, because it was a working day, the passenger flow dropped a lot, but after get off work outside, Metro finally welcomed a large number of customers.
The opponents are a bit uncomfortable!
Especially TESCO, I am already very nervous!
TESCO (Tesco, China’s Tesco) President Wesley has a foresight in his mind. It seems that TESCO needs to act immediately and open a self-service supermarket.
Wesley decided to observe for another week before persuading the board members to enter this industry. After all, TESCO is a listed company and requires the consent of shareholders.
(End of this chapter)
Chapter 217 Metro vs Tesco 5000 words for monthly pass!London, Edgware Street, Europe's first self-service supermarket-Metro Supermarket is located here.Why is it the first self-service supermarket in Europe?It turns out that there are only self-service stores in Europe at this time, and there are no supermarkets yet!In 1948, the first self-service store of TESCO Tesco or Tesco only opened.Why add the word self-help' here, and why is it a store?It turns out that Europe and the United States were dominated by grocery stores before World War II. This so-called grocery store' was unable to pick the goods you like from the container, put it in the shopping cart, and then go to the cashier to check out.The variety of these grocery stores is monotonous. When you need to buy something, you have to ask the sales assistant, and then the sales assistant will take you again!In the 1920s, an American proposed to let shoppers collect products from shelves and aisles, and let them line up in front of the counter to check out. This not only greatly reduced the labor costs of retailers, but also attracted people from several kilometers around. People come to shop.Unfortunately, this market concept is a bit advanced and failed to attract customers from the surrounding communities, let alone people from several kilometers.It wasn't until after World War II that self-service supermarkets developed in the United States. As the middle class increased, so did the number of cars.TESCO went to the United States for investigation after World War II and opened its first self-service store in 1948.As for the self-service supermarket, TESCO only opened in Essex, England in 1956.So, Metro Supermarket is the first self-service supermarket in Europe with genuine goods at a fair price.Wu Guangyao and Kayla came to the entrance of Metro Supermarket on Edgware Avenue, and a large billboard was printed in front of the eyes."Are there lights in the signboard?""have"Wu Guangyao nodded and expressed his satisfaction. After all, he stayed in London for a month last time and wrote countless ideas of his own. It depends on whether the management can refer to it!Wu Guangyao and Kayla entered the supermarket through the side entrance. The supermarket was brightly lit at this time. The first reaction of the supermarket was like a huge warehouse, but it was neat and orderly, and the goods in it made people want to take home."BOSS, Mr. Wu!" Vice President Donald greeted them happily when they saw the two walking into the supermarket."Mr. Donald, long time no see! Tell me about the progress!" Wu Guangyao said.Donald naturally knows who the real boss of TESCO is, the Asian in front of him;Of course, Donald admires Wu Guangyao very much;As a veteran, Donald naturally knows that the whole concept and idea of TESCO originated from this Asian.It can be said that he is the soul of TESCO!"Okay, Mr. Wu! As the first supermarket of the Metro brand, the total area has reached 21,000 square feet, and there are 2500 kinds of goods in it, covering all aspects of people's lives."Wu Guangyao listened to Donald's explanation while visiting the layout of the supermarket. Generally speaking, it fits the form of a modern supermarket."I am very satisfied with your work!" Wu Guangyao said after listening.Although these people are constructing according to the drawings, but they are not capable, they might have to build a crooked building!Next, Wu Guangyao asked about the promotion. This time, Wu Guangyao frowned!That is the advertising investment of Metro Supermarket is too small to achieve the effect!"This can't work. We are a supermarket. If we can't advertise it, won't those fresh foods go bad? We are not a small business, but we can only slowly gain a reputation! We are a big brand, so advertising naturally requires a lot of investment. From a high starting point, the cluster advertising bombed and became famous!" Wu Guangyao said domineeringly.Since we have invested so much, how can we save money on advertising funds!Kayla relieved Donald and proactively said: "There is my fault here. The main company has insufficient funds. I want to save as much as possible!""Confused!" Wu Guangyao didn't give Kaila face, at this time Wu Guangyao was only on business."You have no money, can you speak to me, don't I have any money? Since we have invested so much, what can we do to save that money! We do supermarkets, word-of-mouth is important, and advertising is also important!" Wu Guangyao educated."Well, it's my fault!" Kayla stepped forward and took Wu Guangyao's arm, obviously wanting to beg for mercy.Wu Guangyao did not continue, but wanted to say to Donald: "You will broadcast our advertisement on TV and radio early tomorrow morning. You must make a city known all over London. There are also printed leaflets distributed three kilometers around, as far as possible. Every family can receive our bills.""You don't have to worry about funds. I can mobilize hundreds of thousands of dollars for you at any time. This time we want to play the big one!"That nightKayla said condescendingly: "Huh, today you suppressed me in the supermarket, and now I want to suppress you too!"The next day, Wu Guangyao came to Metro Warehouse, which is a super warehouse transformed from a large factory building.Metro Supermarket itself has a similar warehouse. Why does Wu Guangyao spare no effort to build a warehouse of this size?This is preparing for chain stores!Chain stores in this era have more advantages than supermarkets, because people are not like later generations and households who have a car either a car or a battery car.So it is difficult for people to gather together and enter the supermarket to purchase, generally they go to chain stores to buy what they need.Metro Supermarket is more like a signboard, starting the company's brand, but in the 1950s and 1960s, it had to rely on chain stores to make more profits!Therefore, if Metro wants to develop rapidly, it must either operate its own chain stores or acquire a large number of chain store brands.The combination of self-service supermarkets and chain stores can achieve rapid development.This kind of large warehouse is conducive to the replenishment of chain stores and supermarkets.After all, logistics in this era is very slow. If there is no warehouse, it is difficult to replenish goods in time!"Mr. Walter, what are the attitudes of the goods suppliers towards our'sell goods first, pay later' program?" Wu Guangyao asked.The proposal of sell goods first, pay later' proposed by Wu Guangyao is just as annoying as the shared area' of later generations!Moreover, Europe and the United States are definitely paying one-handedly for delivery, and it is impossible to pay for the goods first. Of course, this needs to test Walter's ability.Of course, there is a compromise solution, that is, half of the price is paid in advance, and the remaining half needs to be sold out before being sold.Compared with the future, this is relatively kind. In the future, the supplier's entry fee, terminal fee, stacking fee, DM fee, annual festival fee, store celebration fee, year-end rebate, and billing period advance checkout fee will be required. , gross profit compensation fee, fresh products and loss compensation fee, etc.!"Mr. Wu, you also know our situation in Europe, so it is obviously not feasible to follow the principle of'sell goods first, pay later', so in the end we adopted a monthly settlement plan. On the 9th of each month, the end Pay off last month's purchase price!"Wu Guangyao nodded, as long as there is a time difference!"Remember, when we develop to a certain level, we must contact manufacturers as much as possible to supply goods directly. At least we must first-hand dealers. Those second- and third-hand dealers need to be eliminated, so that we can have Enough profit.""Yes, Mr. Wu! I will get the goods from first-hand sources as much as possible."The day before Metro Supermarket opened, all of London was advertising Metro Supermarket, which can be described as bombing London with advertisements.Metro launched the slogan of one-stop shopping, zero-distance service'.At this time, Tesco President Wesley urgently convened a meeting of executives and shareholders to discuss countermeasures.Edgware Avenue is where Tesco started. There are three Tesco chain stores throughout Edgware Avenue.As a listed company, we will never allow an unknown company to challenge the authority of the company.When Wesley expressed his concern, a shareholder said relaxedly: "Mr. President, I think your worry is unnecessary. I have visited a Metro supermarket and it is indeed very large from the outside, so I doubt them. Can it be profitable."Wesley visited the United States and knew that self-service supermarkets had risen after World War II, and only Europe had not yet appeared.In case this Metro supermarket catches fire, Tesco will lose the opportunity and lag behind others. As the largest retailer in England, this is impossible to endure!"If they really concentrated their customers a few kilometers around to buy in their supermarket, wouldn't it be very successful!" Wesley expressed his concern."Haha, Mr. President, not every household has a car. Instead of you, would you go a few kilometers to buy daily necessities on foot?" The shareholder said lightly again.Most people in the conference room were not convinced by this shareholder, but felt that the CEO's worries were possible!Anyone who has been to the United States knows that self-service supermarkets have taken the last place in the United States."Let's observe it first, and then decide how to respond!"The meeting ended at the end!Tesco was already on the market in 1948. Why didn't you decide to open a self-service supermarket after returning from an investigation in the United States?That is because I am worried that the self-service supermarket is too large and cannot gather enough customers. This is the biggest problem.This era is not as densely populated and has a large source of tourists like later generations;If you want to open a self-service supermarket, you must gather people within a few kilometers to satisfy the operation of a large supermarket.Fortunately, the number of cars in the United States is very high, and some will drive to the supermarket to purchase;While London may be a bit close, or no one dared to try it. Otherwise, why didn't Tesco enter the autonomous supermarket field until 1956.Metro's management is also in the conference room, organizing meetings!"There will definitely be many people driving to the Metro Supermarket tomorrow. Our parking lot must be guaranteed, and security must be maintained in order!" Wu Guangyao said first.If you want to open a supermarket in this era, you must find a good parking lot, otherwise many people will not have a good shopping experience.So before opening the store, Wu Guangyao has already told me that parking must be good in the supermarket!Everyone agrees with Wu Guangyao's view that families without a car will not go too far to shop."Our department will surely take care of it, please don't worry, Mr. Wu!" The manager of the security department immediately responded. This is his duty, and their department is duty-bound.At this time, in the meeting room, Wu Guangyao has become an absolute soul figure, even Kayla's entire boss can't match it!Because the veterans all know that many concepts and plans of this Metro supermarket are all proposed by Wu Guangyao;Of course, the relationship between Wu Guangyao and Kayla has not been concealed from everyone. After all, ordinary close contact can be seen by anyone who is not a fool.Compared with everyone's nervousness, Wu Guangyao seemed very relaxed.First, you have money and you are not afraid of failure; second, you have a plan and you will not fail!"You are worried that our supermarket cannot gather people from a few kilometers around to come and shop; but you haven't seriously figured out a solution to this problem!" Wu Guangyao's gaze swept over no one in turn. Seeing Wu Guangyao's eyes, everyone One after another, he lowered his eyes."I have a solution, maybe it can be solved!" Wu Guangyao saw that everyone did not propose their own solution, and was somewhat disappointed."My dear, what can I do?" Kayla asked impatiently, and then realized that she was too affectionate, obviously a bit out of date, and her face was slightly hot.Wu Guangyao looked at Kayla with a smile, and then said, "That is, we set up a takeaway department and print takeaway advertisements. With just a phone call from customers, we will deliver the goods they need to the door. Of course, the distance can be set as we can afford. As far as the scope is concerned, the means of transportation can only be bicycles. This can appropriately reduce the pressure on the inventory and build a reputation for us!"Wu Guangyao's words, let everyone shine, this is completely workable!"Of course, we mainly focus on letting customers enjoy the joy of shopping. Think about it, we have coffee shops and restaurants at the entrance of our supermarket. These can also increase our popularity. When a family When you want to go shopping, maybe our commercial complex can satisfy them, so everyone must have confidence!" Wu Guangyao made the final mobilization.May 18th, Sunday.Metro's first self-service supermarket opened, and families in the surrounding area came to Metro to experience shopping.Faced with a dazzling array of goods, no one can resist the temptation of shopping. Many people throw goods into the shopping cart. This feeling is really refreshing!Speaking of shopping carts, Wu Guangyao specially reminded the company's management that the shopping cart must not be designed like a stroller!Why is this?It turns out that Wu Guangyao knew that when the shopping cart was first used, it was ignored by many people!At first, when the shopping cart was used, housewives complained that the shopping cart was too much like a baby carriage, and they did not want to repeat the "daily with children" in the supermarket. The male customer is even more disdainful. Do you think Lao Tzu's two arms are white and long? No one wants to touch the shopping cart.Shopping carts were disliked by customers in the 1930s and 1940s!So, Wu Guangyao drew a sketch of a shopping cart and asked the management to produce the shopping cart according to the drawing.So, the shopping cart currently used by Metro is a patented product, and it is infinitely similar to the shopping cart of later generations!Wu Guangyao and Kayla, as well as Prudential Insurance Company President Ryan, HSBC London Loan Project Manager Bean, and several London dignitaries, all came to visit Metro's opening ceremony.Looking at the dense crowd, a London official asked Kayla: There is too much crowd, do you have any measures to deal with it?"Of course, you see, every uniformed security guard inside has been professionally trained. In the event of an emergency, we can evacuate the crowd through various passages!"Faced with various questions from the London officials, Kayla answered one by one, and Wu Guangyao next to him was very proud!Look, this is the country I laid down!"Mr. Lane, should our loan be issued as scheduled?" Kayla said to the president of Prudential Insurance."There is no problem, if your company needs a loan in the future, please consider us!" Ryan said with a smile. After observing for a long time, he found that Metro supermarket not only has the shadow of American supermarket, but also has many places worthy of learning from colleagues all over the world. .For such an innovative enterprise, no bank or insurance company will refuse to go outside!"No, no, Miss Kayla, we HSBC is an ally of Mr. Wu, we must give priority to HSBC in loans. After all, Prudential does insurance, and loans are not professional!" Bean said quickly, in the long run. Look, Metro will never just have one supermarket, and HSBC will never give up this promising enterprise.Facts have proved that this young man is an imaginative businessman and a very successful businessman.As for the relationship between Wu Guangyao and Kayla, in the eyes of these upper-class people in London, there is nothing disgusting.A strong man, any woman can conquer!Wu Guangyao saw that HSBC and Prudential were going to confront each other, and he immediately fought back, saying: Metro also needs insurance business and loan business. We will give priority to your two in the future.It goes without saying that it means that the insurance business will give you Prudential, and the loan business will give you HSBC.The two sides finally died down!Metro has held a lot of activities. For example, you can participate in a lottery with a purchase of over 10. The biggest prize is a car;A variety of products are sold at 50% off, and there are also various discounted productsOn the second day of Metro's opening, many opponents came to investigate.In their eyes, although Metro supermarket opened very hot on the first day, it is understandable because Metro spent a lot of advertising expenses and held various promotional activities.The real test is still in the back. Whether it is a flash in the pan or a real success is still unknown!The second day of Metro Supermarket, because it was a working day, the passenger flow dropped a lot, but after get off work outside, Metro finally welcomed a large number of customers.The opponents are a bit uncomfortable!Especially TESCO, I am already very nervous!TESCO Tesco, China's Tesco President Wesley has a foresight in his mind. It seems that TESCO needs to act immediately and open a self-service supermarket.Wesley decided to observe for another week before persuading the board members to enter this industry. After all, TESCO is a listed company and requires the consent of shareholders.End of this chapter
