Chapter 249: [Smoke of gunpowder rises again] (two
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Chapter 249【Renewal of Gunsmoke】(two chapters in one) (please ask for monthly ticket!)
Lenovo Electric holds a ministerial meeting once a week, and the four departments form a close relationship.
The four departments are like cabinets, controlling the overall operation scheduling and technical support of more than a dozen subsidiaries;
And those subsidiaries also have a lot of autonomy, with their own product division and technology department.
It's like a national organization structure, efficient and orderly!
Lenovo Electric has only been established for more than a year, and it is like a dark horse in the Dongying market. No matter how the six major electric appliances giants are blocked, Lenovo Electric still sings all the way, and Lenovo Electric has established its reputation as the “East Seventh Largest Electric Brand”.
For example, in the sales of the "three artifacts" black-and-white TVs, washing machines, and air conditioners, Lenovo Electric focuses on rural areas, suburbs and other areas with weak sales. Although it costs more, it can be very moisturized by the giants. At the same time, Lenovo Electric knows that Lenovo has no advantage in these three artifacts, so it directly minimizes its profits to gain more market. Of course, all this is temporary. When Lenovo Electric launches high-quality appliances (such as transistor TVs, pulsator washing machines), it is the time to counterattack;
At the same time, in the rice cooker market, Lenovo Electric has developed more than three months ahead of other companies. Lenovo has made good use of these three months and invested a lot of brand promotion, so it is far ahead of other companies in sales. Electric appliance company, in 8 months, sold 130,000 units and made a profit of 1 million US dollars (Lenovo adopted price reduction measures when others went public in the later period);
In the international market, Lenovo’s main product is the TR-66 radio, which has been well received. It has also sold 120,000 units in 9 months. Then in May of this year, it launched a new generation product TR-77, the price dropped to 18 US dollars, the technology was more perfect, and the cost dropped significantly (developed its own company's transistors) to cope with the aggressive rivals of Toyo. The main competitor of Dongying is Sony's recently launched DR-55 (originally called TR-55, TR was first registered by Lenovo), but DR-55 was quite late. There is no technical difference between TR-77 and DR-55, but TR-77 still has the upper hand by virtue of its unique modern advertising model.
Lenovo Electric’s products are not limited to these few, but also small appliances such as electric fans, dry batteries, coffee machines, juicers, flashlights, and record players.
Lenovo Electric currently has 12 subsidiaries, forming a complete industrial chain;
In order to do this, Wu Guangyao not only spent millions of dollars, but also gave up 42% of the company’s shares;
The most important thing is that Wu Guangyao contributed the ideas and technology of TR-66, TR-77 radio, rice cooker, and pulsator washing machine.
It is precisely because of this that this group can be closely linked and not fall apart under the attack of the Big Six.
Today's Lenovo Electric is no longer afraid of the siege of the Big Six;
The important thing is that the Big Six are also accustomed to the existence of Lenovo, and are no longer aggressive and jointly contain themselves. After all, they are also opponents!
In the conference room, Wu Guangyao and the four heads of Lenovo Electric are discussing the issue of product sales.
The reason why Matsushita Electric is so successful is that in 1949, Matsushita Konosuke visited agents and distributors all over Tokyo, restored the pre-war alliance shop system, and established the ‘International Co-Prosperity Association’.
After that time of emotional and business contact, the alliance store and agency store regained their vitality;
At the same time, Konosuke Matsushita is also actively establishing a sales network of Matsushita Electric, setting up sales offices throughout the country, and subordinate offices with prefectures as the unit.
"I think Lenovo Electric should have two sales pillars, one is the alliance store (chain store), and the other is the sales company (specialty store). In particular, the sales company must cover all cities and counties in Dongying. Therefore, I decided to rectify and Improve the company's sales network." Wu Guangyao said.
"What does the chairman mean, according to the sales model of Panasonic?" Yoshipin Kimura asked.
"Yes, no, we need to do better than Panasonic. For example, in specialty stores, we need to have our own maintenance engineers. These appliances are bought by a family with a few months' salary. If there is a small problem, we It can be guaranteed."
"On the whole, within seven days, if there is a product performance problem, we can return or exchange it; within one year, our product is a warranty product, and we will repair it free of charge if it is naturally damaged; for the core parts, we have a three-year warranty . This is the "three guarantees" policy", do you think our products can guarantee customers this way? "
Wu Guangyao's question, like a mountain weighing on several people, the whole machine is guaranteed for one year, and the core components are guaranteed for three years. This is definitely a bet.
Of course, if you dare to bet, you will get unlimited advertising effects!
"Dare, if we dare not guarantee this, it means that our products are backward, then instead of slowly dying out, it is better to make timely amendments and introduce and develop more advanced technologies!" said Onoki of the technical department confidently.
The other three people also agreed. After all, standing in the position of the customer, this so-called "three guarantees" is a bit of a matter of course!
Lenovo Electric has been introducing advanced technology from Europe and the United States, and has introduced and established its own Central Research Institute. As far as product technology is concerned, it can be ranked among the top five in Dongying, and naturally it is not a low-quality product.
"How many pulsator washing machines have been produced?" Wu Guangyao asked Jerry, the head of the business department.
The pulsator washing machine is a kind of washing machine operation method re-innovated by Lenovo Electric based on the introduction of the British jet washing machine; when these washing machines are put on the market, the pulsator, drum, and agitator types will be used in the production of washing machines. The division of the world has taken shape.
"About 1,000 units"
"Put it into the market immediately, remember to promote the advanced features of the impeller washing machine; and put the slogan ‘Lenovo’s product, it must be a boutique’ to increase our reputation!"
"Yes, BOSS. I have a suggestion. Our company's product quality is no longer inferior to other companies. It is time for us to set off a ‘Lenovo Electric’ style in the urban area and declare our strong return." Jerry gave a suggestion.
Wu Guangyao did not speak, but looked at other people; thinking of shifting the focus to the rural and suburban areas at the beginning, it is inevitable to be said that Lenovo is of poor quality, but in fact, he just doesn’t want to be blocked by the six major electrical appliances vendors.
After all, Lenovo Electric is a company dominated by Huaxia people, and it is inevitable to be excluded by those local Dongying companies.
"I think the time is indeed ripe. Lenovo already has a high-end reputation with several products, such as TR-66 radios and rice cookers, and now it has a new type of washing machine. We can already declare to everyone that Lenovo Electric is high-end. Products!" said Li Jiaji from the management department.
Everyone began to agree, and they all felt that Lenovo Electric had the ability to compete with the six major appliances!
"Since you are so confident, then we will adjust our focus again to the urban area. Of course, we should not relax in the suburbs and rural areas. Moreover, we will organize a large-scale promotional event; we set this event as the '718 Appliances Festival'. In the three days from July 18th to July 20th, our products held a big promotion, which completely made our reputation. "Wu Guangyao, according to the propaganda of the "618 Shopping Festival", "Double 11", to everyone Explained.
"Boss, wise!" "Boss, you are a genius!" "President, please take my knees!"
For a time, flattery was like a tide, making Wu Guangyao happy!
Next, Wu Guangyao formulated a company strategy, that is, within two years, the company's overall technology will advance to the next level, reaching the most advanced echelon in the world;
In this way, Lenovo Electric will get rid of the low-price sales model. After all, as long as the product is of good quality and sells more expensively, customers will also buy it.
The most important thing is that Lenovo Electric must prepare to open up the European and American markets, laying the foundation for the next "TV War" and "Home Appliance War".
On July 10th, Lenovo Electric began to create the ‘718 Home Appliances Festival’ by distributing flyers in various lively places in Dongying. At the same time, media such as radio and newspapers also started to promote the ‘718 Home Appliances Festival’ of Lenovo Electric.
"Wow, Lenovo TR-77 is 8.8% off, only $16, which is so exciting!" A young man said excitedly to his companion.
Lenovo TR-77 radio is a follow-up model of TR-66. It is also a high-end product, but the cost is already very low because Lenovo has developed its own transistor. At the same time, TR-77 has been sold all over the world, it is a dream product for many young people;
It is a pity that the price of 18 dollars is 6 dollars more expensive than the traditional top tube radio, so I am not a rich person, and I really don’t want to buy it.
"Akita-san, this opportunity is not to be missed! The price of $16 is close to that of a traditional tube radio, but this TR-77 consumes less power, has a beautiful and lightweight appearance, and is very convenient for your girlfriend to go outing outdoors!" The colleague is a TR-66 , The owner of TR-77, spare no effort to introduce.
"Hey, I will take the next one. I want to show it off in front of my girlfriend, haha!"
In a residential house in Tokyo, the family was eating. The hostess took out a leaflet issued by Lenovo and said to the host: "Husband, I want to buy a washing machine. There are so many dirty clothes in the house. I can't wash them every day!" "
The male host did not speak, and received the flyer. The price of a washing machine for a family requires a man’s salary for two months; the male host is considerate of his wife, but unfortunately he is still a little reluctant.
"Lenovo Electric has developed a new washing machine that is cleaner, and this time it’s a 20% discount for only 60 US dollars a unit; more importantly, Lenovo has a three-year warranty, which is very cost-effective. Besides, 60 US dollars are not very good. Expensive, our family can earn it back in one month, why don’t you think about it for me" The hostess is tired of washing suits by hand every day, this time she decided to be tougher.
The male host was already excited when he saw the leaflet, especially the words "20% off"!
When people are greedy for cheap, sometimes only that kind of thing is cheap, even if they don’t need it, they will buy it!
is on fire. With the ‘718 Home Appliances Festival’, Lenovo Electric has become popular before it is sold!
Many people who wanted to buy electricity immediately stopped and waited and waited for the arrival of 718;
For a time, the six major electrical suppliers all felt like a wolf is coming!
At this time, the six major electrical appliances companies have no way, because even if they set up other home appliance festivals, they will not only be said to be imitated, but they may not have such good results.
"President, what shall we do?" A management asked Konosuke Matsushita.
After all, Konosuke Matsushita came out of the cruel business sea, and said calmly: "No need to worry, no matter how they promote and publicize, in the final analysis, electrical appliances still need to rely on quality to speak. After this gimmick is over, we are still stable at Matsushita Electric. Steady pressure on Lenovo Appliances and other electrical vendors."
"Hey, I see!" The management heaved a sigh of relief. The man in front of him was the soul of Matsushita Electric. Since he said that, Lenovo Electric should not worry about it.
"Well, we are now going to shift our focus to foreign markets. Only truly powerful companies can go abroad. Matsushita Electric already possesses this strength. It will be a matter of time before we surpass American manufacturers." Matsushita Konosuke was excited. Said that when he thinks of competing with American manufacturers, the 60-year-old is excited.
Managements naturally have confidence in this old man. It is precisely because of this man who re-held Matsushita Electric in 1949 that Matsushita Electric became the top three electric appliance company in Dongying within six years.
The other five appliance manufacturers have mixed reactions, some are very nervous, and some are dismissive. In short, the rise of Lenovo is a fact!
By the day of July 18, Lenovo's products were robbed wildly; by the day of July 19, Lenovo's inventory had been in a hurry.
Especially the leading products of Lenovo Electric—radio, rice cooker, washing machine, are even more looted!
Don’t worry, Wu Guangyao has already achieved this trick!
That is the appointment system. Those who come to purchase can pay a deposit, and Lenovo promises to deliver it to the door within 30 days and give it a small gift.
As a result, Lenovo Appliance has taken over 15 days of shipments!
Lenovo Electric used a leading marketing of this era to thoroughly declare that Lenovo Electric is also an electric appliance giant.
Lenovo Electric held a management meeting after the 718 Festival, and Wu Guangyao presided over the meeting.
"I decided to set up another headquarters, the International Headquarters. The International Headquarters specializes in conquering the international market. It is the Sino-New Zealand organization of all foreign sales departments. I propose that Ichiro Matsumoto, the person in charge of the bridge star factory, should take this position." Wu Guangyao said After looking at the management.
Wu Guangyao's reputation in Lenovo Electric is definitely higher than that of Matsushita Konosuke in Panasonic;
Because Wu Guangyao occupies 58% of the shares, and at the same time, in terms of ability, he is by no means inferior to Matsushita Konosuke. At least Wu Guangyao knows technology, which is unmatched by Matsushita Konosuke.
Of course, Wu Guangyao's titles such as "Zipper King", "Asian Ship King" and "Diamond King" are also famous. How can these managements not worship Wu Guangyao's feet?
"agreed, agreed"
Everyone passed the personnel order without a second thought, and Ichiro Matsumoto quickly got up to express his opinion to everyone.
Matsumoto Ichiro was originally the boss of Bridgestar Radio, but after being acquired by Wu Guangyao, he stayed. During this year, Matsumoto Ichiro sold the radio TR-66 to the world and accumulated a lot of skills in international sales.
Therefore, Wu Guangyao is optimistic about him!
"As it is, the international market does not accept garbage, so we must continue to absorb advanced technologies from Europe and the United States, and strengthen the research and development of our own technology. This is called a strong alliance."
(End of this chapter)
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Chapter 249【Renewal of Gunsmoke】(two chapters in one) (please ask for monthly ticket!)
Lenovo Electric holds a ministerial meeting once a week, and the four departments form a close relationship.
The four departments are like cabinets, controlling the overall operation scheduling and technical support of more than a dozen subsidiaries;
And those subsidiaries also have a lot of autonomy, with their own product division and technology department.
It's like a national organization structure, efficient and orderly!
Lenovo Electric has only been established for more than a year, and it is like a dark horse in the Dongying market. No matter how the six major electric appliances giants are blocked, Lenovo Electric still sings all the way, and Lenovo Electric has established its reputation as the “East Seventh Largest Electric Brand”.
For example, in the sales of the "three artifacts" black-and-white TVs, washing machines, and air conditioners, Lenovo Electric focuses on rural areas, suburbs and other areas with weak sales. Although it costs more, it can be very moisturized by the giants. At the same time, Lenovo Electric knows that Lenovo has no advantage in these three artifacts, so it directly minimizes its profits to gain more market. Of course, all this is temporary. When Lenovo Electric launches high-quality appliances (such as transistor TVs, pulsator washing machines), it is the time to counterattack;
At the same time, in the rice cooker market, Lenovo Electric has developed more than three months ahead of other companies. Lenovo has made good use of these three months and invested a lot of brand promotion, so it is far ahead of other companies in sales. Electric appliance company, in 8 months, sold 130,000 units and made a profit of 1 million US dollars (Lenovo adopted price reduction measures when others went public in the later period);
In the international market, Lenovo’s main product is the TR-66 radio, which has been well received. It has also sold 120,000 units in 9 months. Then in May of this year, it launched a new generation product TR-77, the price dropped to 18 US dollars, the technology was more perfect, and the cost dropped significantly (developed its own company's transistors) to cope with the aggressive rivals of Toyo. The main competitor of Dongying is Sony's recently launched DR-55 (originally called TR-55, TR was first registered by Lenovo), but DR-55 was quite late. There is no technical difference between TR-77 and DR-55, but TR-77 still has the upper hand by virtue of its unique modern advertising model.
Lenovo Electric’s products are not limited to these few, but also small appliances such as electric fans, dry batteries, coffee machines, juicers, flashlights, and record players.
Lenovo Electric currently has 12 subsidiaries, forming a complete industrial chain;
In order to do this, Wu Guangyao not only spent millions of dollars, but also gave up 42% of the company’s shares;
The most important thing is that Wu Guangyao contributed the ideas and technology of TR-66, TR-77 radio, rice cooker, and pulsator washing machine.
It is precisely because of this that this group can be closely linked and not fall apart under the attack of the Big Six.
Today's Lenovo Electric is no longer afraid of the siege of the Big Six;
The important thing is that the Big Six are also accustomed to the existence of Lenovo, and are no longer aggressive and jointly contain themselves. After all, they are also opponents!
In the conference room, Wu Guangyao and the four heads of Lenovo Electric are discussing the issue of product sales.
The reason why Matsushita Electric is so successful is that in 1949, Matsushita Konosuke visited agents and distributors all over Tokyo, restored the pre-war alliance shop system, and established the ‘International Co-Prosperity Association’.
After that time of emotional and business contact, the alliance store and agency store regained their vitality;
At the same time, Konosuke Matsushita is also actively establishing a sales network of Matsushita Electric, setting up sales offices throughout the country, and subordinate offices with prefectures as the unit.
"I think Lenovo Electric should have two sales pillars, one is the alliance store (chain store), and the other is the sales company (specialty store). In particular, the sales company must cover all cities and counties in Dongying. Therefore, I decided to rectify and Improve the company's sales network." Wu Guangyao said.
"What does the chairman mean, according to the sales model of Panasonic?" Yoshipin Kimura asked.
"Yes, no, we need to do better than Panasonic. For example, in specialty stores, we need to have our own maintenance engineers. These appliances are bought by a family with a few months' salary. If there is a small problem, we It can be guaranteed."
"On the whole, within seven days, if there is a product performance problem, we can return or exchange it; within one year, our product is a warranty product, and we will repair it free of charge if it is naturally damaged; for the core parts, we have a three-year warranty . This is the "three guarantees" policy", do you think our products can guarantee customers this way? "
Wu Guangyao's question, like a mountain weighing on several people, the whole machine is guaranteed for one year, and the core components are guaranteed for three years. This is definitely a bet.
Of course, if you dare to bet, you will get unlimited advertising effects!
"Dare, if we dare not guarantee this, it means that our products are backward, then instead of slowly dying out, it is better to make timely amendments and introduce and develop more advanced technologies!" said Onoki of the technical department confidently.
The other three people also agreed. After all, standing in the position of the customer, this so-called "three guarantees" is a bit of a matter of course!
Lenovo Electric has been introducing advanced technology from Europe and the United States, and has introduced and established its own Central Research Institute. As far as product technology is concerned, it can be ranked among the top five in Dongying, and naturally it is not a low-quality product.
"How many pulsator washing machines have been produced?" Wu Guangyao asked Jerry, the head of the business department.
The pulsator washing machine is a kind of washing machine operation method re-innovated by Lenovo Electric based on the introduction of the British jet washing machine; when these washing machines are put on the market, the pulsator, drum, and agitator types will be used in the production of washing machines. The division of the world has taken shape.
"About 1,000 units"
"Put it into the market immediately, remember to promote the advanced features of the impeller washing machine; and put the slogan ‘Lenovo’s product, it must be a boutique’ to increase our reputation!"
"Yes, BOSS. I have a suggestion. Our company's product quality is no longer inferior to other companies. It is time for us to set off a ‘Lenovo Electric’ style in the urban area and declare our strong return." Jerry gave a suggestion.
Wu Guangyao did not speak, but looked at other people; thinking of shifting the focus to the rural and suburban areas at the beginning, it is inevitable to be said that Lenovo is of poor quality, but in fact, he just doesn’t want to be blocked by the six major electrical appliances vendors.
After all, Lenovo Electric is a company dominated by Huaxia people, and it is inevitable to be excluded by those local Dongying companies.
"I think the time is indeed ripe. Lenovo already has a high-end reputation with several products, such as TR-66 radios and rice cookers, and now it has a new type of washing machine. We can already declare to everyone that Lenovo Electric is high-end. Products!" said Li Jiaji from the management department.
Everyone began to agree, and they all felt that Lenovo Electric had the ability to compete with the six major appliances!
"Since you are so confident, then we will adjust our focus again to the urban area. Of course, we should not relax in the suburbs and rural areas. Moreover, we will organize a large-scale promotional event; we set this event as the '718 Appliances Festival'. In the three days from July 18th to July 20th, our products held a big promotion, which completely made our reputation. "Wu Guangyao, according to the propaganda of the "618 Shopping Festival", "Double 11", to everyone Explained.
"Boss, wise!" "Boss, you are a genius!" "President, please take my knees!"
For a time, flattery was like a tide, making Wu Guangyao happy!
Next, Wu Guangyao formulated a company strategy, that is, within two years, the company's overall technology will advance to the next level, reaching the most advanced echelon in the world;
In this way, Lenovo Electric will get rid of the low-price sales model. After all, as long as the product is of good quality and sells more expensively, customers will also buy it.
The most important thing is that Lenovo Electric must prepare to open up the European and American markets, laying the foundation for the next "TV War" and "Home Appliance War".
On July 10th, Lenovo Electric began to create the ‘718 Home Appliances Festival’ by distributing flyers in various lively places in Dongying. At the same time, media such as radio and newspapers also started to promote the ‘718 Home Appliances Festival’ of Lenovo Electric.
"Wow, Lenovo TR-77 is 8.8% off, only $16, which is so exciting!" A young man said excitedly to his companion.
Lenovo TR-77 radio is a follow-up model of TR-66. It is also a high-end product, but the cost is already very low because Lenovo has developed its own transistor. At the same time, TR-77 has been sold all over the world, it is a dream product for many young people;
It is a pity that the price of 18 dollars is 6 dollars more expensive than the traditional top tube radio, so I am not a rich person, and I really don’t want to buy it.
"Akita-san, this opportunity is not to be missed! The price of $16 is close to that of a traditional tube radio, but this TR-77 consumes less power, has a beautiful and lightweight appearance, and is very convenient for your girlfriend to go outing outdoors!" The colleague is a TR-66 , The owner of TR-77, spare no effort to introduce.
"Hey, I will take the next one. I want to show it off in front of my girlfriend, haha!"
In a residential house in Tokyo, the family was eating. The hostess took out a leaflet issued by Lenovo and said to the host: "Husband, I want to buy a washing machine. There are so many dirty clothes in the house. I can't wash them every day!" "
The male host did not speak, and received the flyer. The price of a washing machine for a family requires a man’s salary for two months; the male host is considerate of his wife, but unfortunately he is still a little reluctant.
"Lenovo Electric has developed a new washing machine that is cleaner, and this time it’s a 20% discount for only 60 US dollars a unit; more importantly, Lenovo has a three-year warranty, which is very cost-effective. Besides, 60 US dollars are not very good. Expensive, our family can earn it back in one month, why don’t you think about it for me" The hostess is tired of washing suits by hand every day, this time she decided to be tougher.
The male host was already excited when he saw the leaflet, especially the words "20% off"!
When people are greedy for cheap, sometimes only that kind of thing is cheap, even if they don’t need it, they will buy it!
is on fire. With the ‘718 Home Appliances Festival’, Lenovo Electric has become popular before it is sold!
Many people who wanted to buy electricity immediately stopped and waited and waited for the arrival of 718;
For a time, the six major electrical suppliers all felt like a wolf is coming!
At this time, the six major electrical appliances companies have no way, because even if they set up other home appliance festivals, they will not only be said to be imitated, but they may not have such good results.
"President, what shall we do?" A management asked Konosuke Matsushita.
After all, Konosuke Matsushita came out of the cruel business sea, and said calmly: "No need to worry, no matter how they promote and publicize, in the final analysis, electrical appliances still need to rely on quality to speak. After this gimmick is over, we are still stable at Matsushita Electric. Steady pressure on Lenovo Appliances and other electrical vendors."
"Hey, I see!" The management heaved a sigh of relief. The man in front of him was the soul of Matsushita Electric. Since he said that, Lenovo Electric should not worry about it.
"Well, we are now going to shift our focus to foreign markets. Only truly powerful companies can go abroad. Matsushita Electric already possesses this strength. It will be a matter of time before we surpass American manufacturers." Matsushita Konosuke was excited. Said that when he thinks of competing with American manufacturers, the 60-year-old is excited.
Managements naturally have confidence in this old man. It is precisely because of this man who re-held Matsushita Electric in 1949 that Matsushita Electric became the top three electric appliance company in Dongying within six years.
The other five appliance manufacturers have mixed reactions, some are very nervous, and some are dismissive. In short, the rise of Lenovo is a fact!
By the day of July 18, Lenovo's products were robbed wildly; by the day of July 19, Lenovo's inventory had been in a hurry.
Especially the leading products of Lenovo Electric—radio, rice cooker, washing machine, are even more looted!
Don’t worry, Wu Guangyao has already achieved this trick!
That is the appointment system. Those who come to purchase can pay a deposit, and Lenovo promises to deliver it to the door within 30 days and give it a small gift.
As a result, Lenovo Appliance has taken over 15 days of shipments!
Lenovo Electric used a leading marketing of this era to thoroughly declare that Lenovo Electric is also an electric appliance giant.
Lenovo Electric held a management meeting after the 718 Festival, and Wu Guangyao presided over the meeting.
"I decided to set up another headquarters, the International Headquarters. The International Headquarters specializes in conquering the international market. It is the Sino-New Zealand organization of all foreign sales departments. I propose that Ichiro Matsumoto, the person in charge of the bridge star factory, should take this position." Wu Guangyao said After looking at the management.
Wu Guangyao's reputation in Lenovo Electric is definitely higher than that of Matsushita Konosuke in Panasonic;
Because Wu Guangyao occupies 58% of the shares, and at the same time, in terms of ability, he is by no means inferior to Matsushita Konosuke. At least Wu Guangyao knows technology, which is unmatched by Matsushita Konosuke.
Of course, Wu Guangyao's titles such as "Zipper King", "Asian Ship King" and "Diamond King" are also famous. How can these managements not worship Wu Guangyao's feet?
"agreed, agreed"
Everyone passed the personnel order without a second thought, and Ichiro Matsumoto quickly got up to express his opinion to everyone.
Matsumoto Ichiro was originally the boss of Bridgestar Radio, but after being acquired by Wu Guangyao, he stayed. During this year, Matsumoto Ichiro sold the radio TR-66 to the world and accumulated a lot of skills in international sales.
Therefore, Wu Guangyao is optimistic about him!
"As it is, the international market does not accept garbage, so we must continue to absorb advanced technologies from Europe and the United States, and strengthen the research and development of our own technology. This is called a strong alliance."
(End of this chapter)
Chapter 249Renewal of Gunsmoketwo chapters in one please ask for monthly ticket!Lenovo Electric holds a ministerial meeting once a week, and the four departments form a close relationship.The four departments are like cabinets, controlling the overall operation scheduling and technical support of more than a dozen subsidiaries;And those subsidiaries also have a lot of autonomy, with their own product division and technology department.It's like a national organization structure, efficient and orderly!Lenovo Electric has only been established for more than a year, and it is like a dark horse in the Dongying market. No matter how the six major electric appliances giants are blocked, Lenovo Electric still sings all the way, and Lenovo Electric has established its reputation as the East Seventh Largest Electric Brand.For example, in the sales of the "three artifacts" black-and-white TVs, washing machines, and air conditioners, Lenovo Electric focuses on rural areas, suburbs and other areas with weak sales. Although it costs more, it can be very moisturized by the giants. At the same time, Lenovo Electric knows that Lenovo has no advantage in these three artifacts, so it directly minimizes its profits to gain more market. Of course, all this is temporary. When Lenovo Electric launches high-quality appliances such as transistor TVs, pulsator washing machines, it is the time to counterattack;At the same time, in the rice cooker market, Lenovo Electric has developed more than three months ahead of other companies. Lenovo has made good use of these three months and invested a lot of brand promotion, so it is far ahead of other companies in sales. Electric appliance company, in 8 months, sold 130,000 units and made a profit of 1 million US dollars Lenovo adopted price reduction measures when others went public in the later period;In the international market, Lenovo's main product is the TR-66 radio, which has been well received. It has also sold 120,000 units in 9 months. Then in May of this year, it launched a new generation product TR-77, the price dropped to 18 US dollars, the technology was more perfect, and the cost dropped significantly developed its own company's transistors to cope with the aggressive rivals of Toyo. The main competitor of Dongying is Sony's recently launched DR-55 originally called TR-55, TR was first registered by Lenovo, but DR-55 was quite late. There is no technical difference between TR-77 and DR-55, but TR-77 still has the upper hand by virtue of its unique modern advertising model.Lenovo Electric's products are not limited to these few, but also small appliances such as electric fans, dry batteries, coffee machines, juicers, flashlights, and record players.Lenovo Electric currently has 12 subsidiaries, forming a complete industrial chain;In order to do this, Wu Guangyao not only spent millions of dollars, but also gave up 42% of the company's shares;The most important thing is that Wu Guangyao contributed the ideas and technology of TR-66, TR-77 radio, rice cooker, and pulsator washing machine.It is precisely because of this that this group can be closely linked and not fall apart under the attack of the Big Six.Today's Lenovo Electric is no longer afraid of the siege of the Big Six;The important thing is that the Big Six are also accustomed to the existence of Lenovo, and are no longer aggressive and jointly contain themselves. After all, they are also opponents!In the conference room, Wu Guangyao and the four heads of Lenovo Electric are discussing the issue of product sales.The reason why Matsushita Electric is so successful is that in 1949, Matsushita Konosuke visited agents and distributors all over Tokyo, restored the pre-war alliance shop system, and established the International Co-Prosperity Association'.After that time of emotional and business contact, the alliance store and agency store regained their vitality;At the same time, Konosuke Matsushita is also actively establishing a sales network of Matsushita Electric, setting up sales offices throughout the country, and subordinate offices with prefectures as the unit."I think Lenovo Electric should have two sales pillars, one is the alliance store chain store, and the other is the sales company specialty store. In particular, the sales company must cover all cities and counties in Dongying. Therefore, I decided to rectify and Improve the company's sales network." Wu Guangyao said."What does the chairman mean, according to the sales model of Panasonic?" Yoshipin Kimura asked."Yes, no, we need to do better than Panasonic. For example, in specialty stores, we need to have our own maintenance engineers. These appliances are bought by a family with a few months' salary. If there is a small problem, we It can be guaranteed.""On the whole, within seven days, if there is a product performance problem, we can return or exchange it; within one year, our product is a warranty product, and we will repair it free of charge if it is naturally damaged; for the core parts, we have a three-year warranty . This is the "three guarantees" policy", do you think our products can guarantee customers this way? "Wu Guangyao's question, like a mountain weighing on several people, the whole machine is guaranteed for one year, and the core components are guaranteed for three years. This is definitely a bet.Of course, if you dare to bet, you will get unlimited advertising effects!"Dare, if we dare not guarantee this, it means that our products are backward, then instead of slowly dying out, it is better to make timely amendments and introduce and develop more advanced technologies!" said Onoki of the technical department confidently.The other three people also agreed. After all, standing in the position of the customer, this so-called "three guarantees" is a bit of a matter of course!Lenovo Electric has been introducing advanced technology from Europe and the United States, and has introduced and established its own Central Research Institute. As far as product technology is concerned, it can be ranked among the top five in Dongying, and naturally it is not a low-quality product."How many pulsator washing machines have been produced?" Wu Guangyao asked Jerry, the head of the business department.The pulsator washing machine is a kind of washing machine operation method re-innovated by Lenovo Electric based on the introduction of the British jet washing machine; when these washing machines are put on the market, the pulsator, drum, and agitator types will be used in the production of washing machines. The division of the world has taken shape."About 1,000 units""Put it into the market immediately, remember to promote the advanced features of the impeller washing machine; and put the slogan Lenovo's product, it must be a boutique' to increase our reputation!""Yes, BOSS. I have a suggestion. Our company's product quality is no longer inferior to other companies. It is time for us to set off a Lenovo Electric' style in the urban area and declare our strong return." Jerry gave a suggestion.Wu Guangyao did not speak, but looked at other people; thinking of shifting the focus to the rural and suburban areas at the beginning, it is inevitable to be said that Lenovo is of poor quality, but in fact, he just doesn't want to be blocked by the six major electrical appliances vendors.After all, Lenovo Electric is a company dominated by Huaxia people, and it is inevitable to be excluded by those local Dongying companies."I think the time is indeed ripe. Lenovo already has a high-end reputation with several products, such as TR-66 radios and rice cookers, and now it has a new type of washing machine. We can already declare to everyone that Lenovo Electric is high-end. Products!" said Li Jiaji from the management department.Everyone began to agree, and they all felt that Lenovo Electric had the ability to compete with the six major appliances!"Since you are so confident, then we will adjust our focus again to the urban area. Of course, we should not relax in the suburbs and rural areas. Moreover, we will organize a large-scale promotional event; we set this event as the '718 Appliances Festival'. In the three days from July 18th to July 20th, our products held a big promotion, which completely made our reputation. "Wu Guangyao, according to the propaganda of the "618 Shopping Festival", "Double 11", to everyone Explained."Boss, wise!" "Boss, you are a genius!" "President, please take my knees!"For a time, flattery was like a tide, making Wu Guangyao happy!Next, Wu Guangyao formulated a company strategy, that is, within two years, the company's overall technology will advance to the next level, reaching the most advanced echelon in the world;In this way, Lenovo Electric will get rid of the low-price sales model. After all, as long as the product is of good quality and sells more expensively, customers will also buy it.The most important thing is that Lenovo Electric must prepare to open up the European and American markets, laying the foundation for the next "TV War" and "Home Appliance War".On July 10th, Lenovo Electric began to create the 718 Home Appliances Festival' by distributing flyers in various lively places in Dongying. At the same time, media such as radio and newspapers also started to promote the 718 Home Appliances Festival' of Lenovo Electric."Wow, Lenovo TR-77 is 8.8% off, only $16, which is so exciting!" A young man said excitedly to his companion.Lenovo TR-77 radio is a follow-up model of TR-66. It is also a high-end product, but the cost is already very low because Lenovo has developed its own transistor. At the same time, TR-77 has been sold all over the world, it is a dream product for many young people;It is a pity that the price of 18 dollars is 6 dollars more expensive than the traditional top tube radio, so I am not a rich person, and I really don't want to buy it."Akita-san, this opportunity is not to be missed! The price of $16 is close to that of a traditional tube radio, but this TR-77 consumes less power, has a beautiful and lightweight appearance, and is very convenient for your girlfriend to go outing outdoors!" The colleague is a TR-66 , The owner of TR-77, spare no effort to introduce."Hey, I will take the next one. I want to show it off in front of my girlfriend, haha!"In a residential house in Tokyo, the family was eating. The hostess took out a leaflet issued by Lenovo and said to the host: "Husband, I want to buy a washing machine. There are so many dirty clothes in the house. I can't wash them every day!" "The male host did not speak, and received the flyer. The price of a washing machine for a family requires a man's salary for two months; the male host is considerate of his wife, but unfortunately he is still a little reluctant."Lenovo Electric has developed a new washing machine that is cleaner, and this time it's a 20% discount for only 60 US dollars a unit; more importantly, Lenovo has a three-year warranty, which is very cost-effective. Besides, 60 US dollars are not very good. Expensive, our family can earn it back in one month, why don't you think about it for me" The hostess is tired of washing suits by hand every day, this time she decided to be tougher.The male host was already excited when he saw the leaflet, especially the words "20% off"!When people are greedy for cheap, sometimes only that kind of thing is cheap, even if they don't need it, they will buy it!is on fire. With the 718 Home Appliances Festival', Lenovo Electric has become popular before it is sold!Many people who wanted to buy electricity immediately stopped and waited and waited for the arrival of 718;For a time, the six major electrical suppliers all felt like a wolf is coming!At this time, the six major electrical appliances companies have no way, because even if they set up other home appliance festivals, they will not only be said to be imitated, but they may not have such good results."President, what shall we do?" A management asked Konosuke Matsushita.After all, Konosuke Matsushita came out of the cruel business sea, and said calmly: "No need to worry, no matter how they promote and publicize, in the final analysis, electrical appliances still need to rely on quality to speak. After this gimmick is over, we are still stable at Matsushita Electric. Steady pressure on Lenovo Appliances and other electrical vendors.""Hey, I see!" The management heaved a sigh of relief. The man in front of him was the soul of Matsushita Electric. Since he said that, Lenovo Electric should not worry about it."Well, we are now going to shift our focus to foreign markets. Only truly powerful companies can go abroad. Matsushita Electric already possesses this strength. It will be a matter of time before we surpass American manufacturers." Matsushita Konosuke was excited. Said that when he thinks of competing with American manufacturers, the 60-year-old is excited.Managements naturally have confidence in this old man. It is precisely because of this man who re-held Matsushita Electric in 1949 that Matsushita Electric became the top three electric appliance company in Dongying within six years.The other five appliance manufacturers have mixed reactions, some are very nervous, and some are dismissive. In short, the rise of Lenovo is a fact!By the day of July 18, Lenovo's products were robbed wildly; by the day of July 19, Lenovo's inventory had been in a hurry.Especially the leading products of Lenovo Electricradio, rice cooker, washing machine, are even more looted!Don't worry, Wu Guangyao has already achieved this trick!That is the appointment system. Those who come to purchase can pay a deposit, and Lenovo promises to deliver it to the door within 30 days and give it a small gift.As a result, Lenovo Appliance has taken over 15 days of shipments!Lenovo Electric used a leading marketing of this era to thoroughly declare that Lenovo Electric is also an electric appliance giant.Lenovo Electric held a management meeting after the 718 Festival, and Wu Guangyao presided over the meeting."I decided to set up another headquarters, the International Headquarters. The International Headquarters specializes in conquering the international market. It is the Sino-New Zealand organization of all foreign sales departments. I propose that Ichiro Matsumoto, the person in charge of the bridge star factory, should take this position." Wu Guangyao said After looking at the management.Wu Guangyao's reputation in Lenovo Electric is definitely higher than that of Matsushita Konosuke in Panasonic;Because Wu Guangyao occupies 58% of the shares, and at the same time, in terms of ability, he is by no means inferior to Matsushita Konosuke. At least Wu Guangyao knows technology, which is unmatched by Matsushita Konosuke.Of course, Wu Guangyao's titles such as "Zipper King", "Asian Ship King" and "Diamond King" are also famous. How can these managements not worship Wu Guangyao's feet?"agreed, agreed"Everyone passed the personnel order without a second thought, and Ichiro Matsumoto quickly got up to express his opinion to everyone.Matsumoto Ichiro was originally the boss of Bridgestar Radio, but after being acquired by Wu Guangyao, he stayed. During this year, Matsumoto Ichiro sold the radio TR-66 to the world and accumulated a lot of skills in international sales.Therefore, Wu Guangyao is optimistic about him!"As it is, the international market does not accept garbage, so we must continue to absorb advanced technologies from Europe and the United States, and strengthen the research and development of our own technology. This is called a strong alliance."End of this chapter
