Chapter 254: [Cathay Pacific VS Island Airlines] (2 in 1
If audio player doesn't work, press Stop then Play button again
Chapter 254 [Cathay Pacific VS Island Airlines] (2 in 1 chapter) (seeking monthly pass!)
Swire Pacific's business style is known as Shen Xiong and stable. Although the development momentum is not as good as Hutchison Whampoa, it has a steady pace and strong stamina.
From the beginning of the shipping industry, it expanded to the aviation industry, and then entered the real estate industry in the future, becoming a diversified chaebol spanning sea, land and air.
Because of the steady work style, in the late 1970s and early 1980s, the Chinese giants did not have any chance to defeat Swire Pacific.
Some people say that Bao Yugang and Li Chaoren defeated the three major foreign firms, not including Taikoo foreign firms!
Even Bao Yugang was defeated by Swire Pacific. In the 1980s, Bao Yugang wanted to enter the aviation industry and joined Dragonair. As you can imagine, it was acquired by Cathay Pacific.
This kind of steady style, even Wu Guangyao, had nothing to do in the 1970s and 1980s, unable to deal with this kind of steady chaebol.
The enemy has no loopholes, you can't start!
To put it bluntly, no matter how rich you are, but Swire Pacific has a high proportion of shares in the company, so you are not afraid of your acquisition!
Unlike Jardine International in the 1970s and 1980s, there were too many stalls, with hundreds of subsidiaries around the world, and some listed companies on Hong Kong Island accounted for only 10% to 20% of the shares;
Who will miss such an opportunity?
Wu Guangyao is determined to clean up the four foreign firms, how could he miss Swire firms?
In the 70s and 80s, I couldn't clean you up, can't I still clean up now!
Some enemies need to be cleaned up in the bud!
As the most important asset of Swire Pacific, Cathay Pacific has made great contributions to Swire Pacific;
Relying on Cathay Pacific Airways, Swire Pacific has developed the Pacific Aircraft Maintenance Company; in the future, it will develop aviation food companies, air cargo terminal companies, Hong Kong Island Airport Service Company, Hong Kong Island Airport Security, etc., which will penetrate into all areas of aviation services.
You must know that these companies are not serving Cathay Pacific Airways, but serving all airlines that come to Hong Kong for business.
For example, an aircraft maintenance company, because there is only one Pacific aircraft maintenance company on Hong Kong Island; even foreign airlines can only find the Pacific aircraft maintenance company of Swire Pacific;
There are also airport food companies, air cargo terminals, airport services and other companies. Swire Pacific monopolizes the business of the entire Kai Tak Airport on Hong Kong Island.
Doesn’t this make people jealous?
If Wu Guangyao did not acquire Island Airlines, but Swire Pacific acquired Island Airlines, then nothing would be possible!
However, at this time, Wu Guangyao already possesses the powerful weapon of Island Airlines, which is equivalent to losing weight to Cathay Pacific.
So, whoever hates Wu Guangyao the most from the four foreign firms must be Taikoo foreign firms;
The contradiction between Wu Guangyao and Wheelock has long since been resolved. Little Madden has repeatedly invited Wu Guangyao to discuss shipping matters, and the relationship between the two is acceptable; even the old Madden warned Little Madden that if Wheelock finds one As a shipping partner, Wu Guangyao must be the first choice.
The contradiction between Jardine Matheson and Wu Guangyao is mainly that Wu Guangyao quietly acquired Island Airlines, but after the two jointly operated Island Airlines and achieved results, they turned into partners. Of course, this is only a temporary peace. !
As for Hutchison Whampoa, the two have not met yet, so let’s not show it for now!
The first thing Wu Guangyao did when he returned to Hong Kong Island was to come to Hong Kong Island Airlines, convened an executive meeting, and notified Jardine Matheson.
At this time, Hong Kong Island Airlines, Wu Guangyao has taken over for more than a year, and great changes have taken place, not to mention the profitability; at least the company can achieve a balance of payments and make a small profit!
After all, in this era, the aviation industry is not yet popular; besides, the routes of Island Airlines are not good at present.
For example, when it comes to the route to Seoul, South Korea is still a pile of beggars and can’t make much money.
The most profitable is the route between Tokyo and Osaka, so two brand new Viscount airliners were arranged;
Hong Kong Island Airlines also has a brand new Viscount airliner that flies in Manila. As for Seoul and Taiwan Island, they all use old-fashioned aircraft.
Jihe Yangxing seems to be very wary of Wu Guangyao. As long as Wu Guangyao invites them to a meeting, the Keswick class will come in person as long as they are on Hong Kong Island.
"I thought that it would be difficult for the aviation industry to break through again for a while, but we can start from other places to increase the company's revenue." Wu Guangyao said first.
When everyone listened, they concentrated and straightened their bodies.
It is conceivable that Wu Guangyao's prestige still surpasses Keswick, even if Keswick stays longer than Wu Guangyao!
It's very simple. Whoever developed Island Airlines, then these managements will serve them (many managements are recruited later)!
Even if Wu Guangyao is a Chinese and Keswick is an Englishman, this cannot change this fact.
Whoever feeds them, they will be loyal to whom!
What's more, when Wu Guangyao came to power, the welfare of all employees was better than before.
"I want Island Airlines to acquire Jardine Aircraft Mechanics Company. After all, without the support of Island Airlines, Jardine Aircraft Mechanics Company is a decoration; its external business cannot compete with Swire Pacific Aircraft Mechanics Company." Wu Guangyao continued. Said.
Keswick did not expect Wu Guangyao to say directly in such a meeting, after all, this kind of thing should be ventilated privately!
Wu Guangyao naturally has his own ideas. Although the Jardine Aircraft Maintenance Company is technically developed by relying on Jardine's docking technology; but in terms of business, it basically relies on the business of Island Airlines, which is simply to attract Hong Kong. The blood of Island Airlines.
Wu Guangyao has long been uncomfortable with this trick, and he uses power for personal gain!
"Jane Wo Aircraft Maintenance Company's business is not limited to Island Airlines, and we don't want to sell it!" Keswick said in a deep voice.
What Wu Guangyao wants is this effect. If Keswick refuses this matter, the management of Island Airlines will definitely have an opinion; if it agrees, then Island Airlines will just expand its scale.
"Mr. Keswick, I believe there will be a transfer. We are willing to wait three days for Jardine’s reply. Island Airlines is willing to invest US$800,000 in the acquisition; if Jardine doesn’t agree, we can only build new aircraft. Mechanic repair company, this is the path Hong Kong Island Airlines must take!" Wu Guangyao said decisively.
The purchase of Jardine Aircraft Mechanics for US$800,000 was absolutely right. Wu Guangyao mainly fancyed the land of the hangar and some mechanics engineers.
Hong Kong Island Airlines has a net profit of 1.7 million US dollars this year, which has not been used, and it is not a big deal to spend 800,000 US dollars!
Keswick did not expect Wu Guangyao to be so resolute. If Jardine does not agree, and Island Airlines establishes its own maintenance company, then Jardine Aircraft Maintenance Company will definitely become a decoration.
"Since Mr. Wu is so resolute, we at Jardine Matheson are willing to bear the pain and give up!" Keswick quickly compromised.
Wu Guangyao nodded and continued: "Since Island Airlines has its own machine repair company, we must manage this machine repair company well, not only to provide services for Island Airlines, but also for other airlines. Therefore, We will discuss the details later."
"Next, we, Island Airlines, will set up two more subsidiaries. One is Island Airlines Catering Co., Ltd., which mainly provides in-flight meals for flights at Kai Tak Airport; the other subsidiary is Island Air Services Co., Ltd., Mainly responsible for the ticketing and other services of the flight at Kai Tak Airport," Wu Guangyao said incessantly.
At this time, there is no formal aviation catering company at Kai Tak Airport, and it just happens to seize the opportunity;
As for the air ticket business, Swire Pacific began selling tickets for several foreign airlines as early as after World War II;
Of course, Hong Kong Island Airlines is not too late to intervene, at least it can compete.
The management of the conference room listened, and they admired Wu Guangyao more and more!
This is simply the best leader, only grasping the overall situation and fully trusting everyone.
And even if Wu Guangyao finds that he is not doing well enough there, he will only call the management to the office and first propose rectifications to see the aftereffects; if he commits again, it may be troublesome, which will affect channels such as bonuses and promotion; the third time If you commit a crime again, you may be at risk of being transferred and fired.
"Mr. Keswick, what do you want to say?" Wu Guangyao was almost done, and he politely invited Keswick to say a few words.
Keswick smiled bitterly in his heart, thinking that what you said is so good, if I talk about the difference, wouldn't it be that these managers underestimated themselves!
"Hong Kong Island Airlines has become formal, everyone must not be proud. You must know that foreign airlines are not small shrimps and crabs." Keswick said some conclusions. In general, there is nothing wrong with it, but it is not too big. Highlights.
Naturally, Wu Guangyao will not be intrigue and waste time in this aspect!
"Mr. Keswick said it is reasonable, the service must be kept in mind, once offending the customer, others may never choose you!"
Taikoo Shiyoke of Swire Pacific has been wondering how to use the profitability of Wu Guangyao's subsidiary companies to see an Island Airlines;
You must know that the airlines of this era are not fragrant. Compared with shipping, they are in the sky and the earth, and the positions of the two industries are completely transferred.
Take Hong Kong Island Airlines' annual net profit of US$1.6 million as an example. If the cost of purchasing the aircraft is included, it will take a full 6 years to pay back; this kind of return rate is unattainable by many foreign companies.
What Schyoke didn't know was that Wu Guangyao was a traveler, and he knew clearly that aviation would explode in the 70s and 80s.
If you don’t grab a position now, do you want to learn from later generations Bao Yugang to do useless work?
After hearing that Island Airlines had acquired the Jardine Aircraft Maintenance Company, Schyoke was finally anxious!
Originally, Cathay Pacific and Island Airlines had a north-south route, and there was little competition; but once Island Airlines took over the maintenance company in the hands of Jardines, with the character of Chinese businessman Wu Guangyao, he would surely manage the maintenance company well. In this way, Swire Pacific would not be able to monopolize the machinery repair business on Hong Kong Island.
The machine repair business in Hong Kong and Macau is undoubtedly a big cake, and Swire Pacific naturally wants to take it alone!
"Sheet!" Shiyoke couldn't help cursing.
If Island Airlines has taken over the Jardine Aircraft Maintenance Company to be a good deal to Swire Pacific, then the establishment of the Air Catering Company and Airport Service Company, which are subsidiaries of Island Airlines, would be a good deal for Swire.
Not only gave another stick, but also cursed!
For a long time, Wu Guangyao will do business, and Shi Yueke has heard about it, but this time he really saw it!
Airline Catering Company provides catering for all flights at Kai Tak Airport. This is definitely a good idea, but why didn’t Cathay Pacific Airways implement it first!
"No, Cathay Pacific Airways can also set up an airline catering company!" Schyoke quickly decided to rehabilitate him in his own way.
In this way, the two airlines are on the bar!
After Hong Kong Island Airlines established an airline catering company, it did not rush to promote it, but took the lead in providing free meals on its own airline.
Island Airlines’ meals are divided into two types, Chinese food and Western food, and a limited glass of red wine will be provided, which has received rave reviews for a while!
Local airlines originally had advantages in their routes, but now Hong Kong Island Airlines has suddenly launched this one, which immediately attracted more customers to choose from.
Even Pan American Airlines of the United States cannot compete with Island Airlines on one route.
Of course, because Hong Kong Island Airlines provides free meals and wine, the corresponding profits will be reduced!
Wu Guangyao warned the executives: "Now is the start-up stage, we can make less profit and win customers first; maybe we can also knock down this route of foreign airlines in Europe and the United States, and make them cancel this route thinking that they are at a loss. If we seek high profits, it will be very easy!"
Everyone heard the words and couldn't help but sigh, the boss is so tall!
In November 1955, Cheung Kong started to develop the land in Yau Ma Tei and named it "Purple City Phase II".
In this way, there are a bit more projects under construction in Cheung Kong, two large-scale residential projects and one super-large commercial complex.
There are five undeveloped plots of land left, namely, Mong Kok, Sham Shui Wa, and Central District. Among them, three plots in Central District are relatively small, but in good locations.
These lands must be fully developed before 1958, and all the houses must be sold to return the funds.
Because in 1958, the supply of real estate on Hong Kong Island will exceed demand, and then housing prices and land prices will plummet.
Of course, this plunge is an opportunity for travellers like Wu Guangyao!
Even people with foresight will buy land on dips, such as the later generations of Li Chaoren and Zheng Yutong, who have seized every chance of a real estate plunge.
Wu Guangyao estimated that from 1955 to 1957, Cheung Kong will develop 7 residential real estate, with a gross profit of more than 100 million yuan (at least 20 million yuan was saved on the land, otherwise there would be no such high profit.);
Because the commercial “Yangtze River Center” is only rented but not sold, it needs to raise around 70 million Hong Kong dollars for the construction of Cheung Kong Industrial.
Calculated like this, by 1958, there was probably more than 30 million in cash lying in the accounts of Yangtze River Industrial.
This more than 30 million cash can be used again to buy cheap land to prepare for the next real estate cycle!
Wu Guangyao counted the eight years from 1949 to 1957 as the first real estate cycle of Cheung Kong;
In the first cycle, Cheung Kong Investment invested about 5 million Hong Kong dollars, harvested 30 million Hong Kong dollars in cash and a commercial entity worth 250 million, with a return rate of 56 times.
Like!
(End of this chapter)
Please report us if you find any errors so we can fix it asap!
Chapter 254 [Cathay Pacific VS Island Airlines] (2 in 1 chapter) (seeking monthly pass!)
Swire Pacific's business style is known as Shen Xiong and stable. Although the development momentum is not as good as Hutchison Whampoa, it has a steady pace and strong stamina.
From the beginning of the shipping industry, it expanded to the aviation industry, and then entered the real estate industry in the future, becoming a diversified chaebol spanning sea, land and air.
Because of the steady work style, in the late 1970s and early 1980s, the Chinese giants did not have any chance to defeat Swire Pacific.
Some people say that Bao Yugang and Li Chaoren defeated the three major foreign firms, not including Taikoo foreign firms!
Even Bao Yugang was defeated by Swire Pacific. In the 1980s, Bao Yugang wanted to enter the aviation industry and joined Dragonair. As you can imagine, it was acquired by Cathay Pacific.
This kind of steady style, even Wu Guangyao, had nothing to do in the 1970s and 1980s, unable to deal with this kind of steady chaebol.
The enemy has no loopholes, you can't start!
To put it bluntly, no matter how rich you are, but Swire Pacific has a high proportion of shares in the company, so you are not afraid of your acquisition!
Unlike Jardine International in the 1970s and 1980s, there were too many stalls, with hundreds of subsidiaries around the world, and some listed companies on Hong Kong Island accounted for only 10% to 20% of the shares;
Who will miss such an opportunity?
Wu Guangyao is determined to clean up the four foreign firms, how could he miss Swire firms?
In the 70s and 80s, I couldn't clean you up, can't I still clean up now!
Some enemies need to be cleaned up in the bud!
As the most important asset of Swire Pacific, Cathay Pacific has made great contributions to Swire Pacific;
Relying on Cathay Pacific Airways, Swire Pacific has developed the Pacific Aircraft Maintenance Company; in the future, it will develop aviation food companies, air cargo terminal companies, Hong Kong Island Airport Service Company, Hong Kong Island Airport Security, etc., which will penetrate into all areas of aviation services.
You must know that these companies are not serving Cathay Pacific Airways, but serving all airlines that come to Hong Kong for business.
For example, an aircraft maintenance company, because there is only one Pacific aircraft maintenance company on Hong Kong Island; even foreign airlines can only find the Pacific aircraft maintenance company of Swire Pacific;
There are also airport food companies, air cargo terminals, airport services and other companies. Swire Pacific monopolizes the business of the entire Kai Tak Airport on Hong Kong Island.
Doesn’t this make people jealous?
If Wu Guangyao did not acquire Island Airlines, but Swire Pacific acquired Island Airlines, then nothing would be possible!
However, at this time, Wu Guangyao already possesses the powerful weapon of Island Airlines, which is equivalent to losing weight to Cathay Pacific.
So, whoever hates Wu Guangyao the most from the four foreign firms must be Taikoo foreign firms;
The contradiction between Wu Guangyao and Wheelock has long since been resolved. Little Madden has repeatedly invited Wu Guangyao to discuss shipping matters, and the relationship between the two is acceptable; even the old Madden warned Little Madden that if Wheelock finds one As a shipping partner, Wu Guangyao must be the first choice.
The contradiction between Jardine Matheson and Wu Guangyao is mainly that Wu Guangyao quietly acquired Island Airlines, but after the two jointly operated Island Airlines and achieved results, they turned into partners. Of course, this is only a temporary peace. !
As for Hutchison Whampoa, the two have not met yet, so let’s not show it for now!
The first thing Wu Guangyao did when he returned to Hong Kong Island was to come to Hong Kong Island Airlines, convened an executive meeting, and notified Jardine Matheson.
At this time, Hong Kong Island Airlines, Wu Guangyao has taken over for more than a year, and great changes have taken place, not to mention the profitability; at least the company can achieve a balance of payments and make a small profit!
After all, in this era, the aviation industry is not yet popular; besides, the routes of Island Airlines are not good at present.
For example, when it comes to the route to Seoul, South Korea is still a pile of beggars and can’t make much money.
The most profitable is the route between Tokyo and Osaka, so two brand new Viscount airliners were arranged;
Hong Kong Island Airlines also has a brand new Viscount airliner that flies in Manila. As for Seoul and Taiwan Island, they all use old-fashioned aircraft.
Jihe Yangxing seems to be very wary of Wu Guangyao. As long as Wu Guangyao invites them to a meeting, the Keswick class will come in person as long as they are on Hong Kong Island.
"I thought that it would be difficult for the aviation industry to break through again for a while, but we can start from other places to increase the company's revenue." Wu Guangyao said first.
When everyone listened, they concentrated and straightened their bodies.
It is conceivable that Wu Guangyao's prestige still surpasses Keswick, even if Keswick stays longer than Wu Guangyao!
It's very simple. Whoever developed Island Airlines, then these managements will serve them (many managements are recruited later)!
Even if Wu Guangyao is a Chinese and Keswick is an Englishman, this cannot change this fact.
Whoever feeds them, they will be loyal to whom!
What's more, when Wu Guangyao came to power, the welfare of all employees was better than before.
"I want Island Airlines to acquire Jardine Aircraft Mechanics Company. After all, without the support of Island Airlines, Jardine Aircraft Mechanics Company is a decoration; its external business cannot compete with Swire Pacific Aircraft Mechanics Company." Wu Guangyao continued. Said.
Keswick did not expect Wu Guangyao to say directly in such a meeting, after all, this kind of thing should be ventilated privately!
Wu Guangyao naturally has his own ideas. Although the Jardine Aircraft Maintenance Company is technically developed by relying on Jardine's docking technology; but in terms of business, it basically relies on the business of Island Airlines, which is simply to attract Hong Kong. The blood of Island Airlines.
Wu Guangyao has long been uncomfortable with this trick, and he uses power for personal gain!
"Jane Wo Aircraft Maintenance Company's business is not limited to Island Airlines, and we don't want to sell it!" Keswick said in a deep voice.
What Wu Guangyao wants is this effect. If Keswick refuses this matter, the management of Island Airlines will definitely have an opinion; if it agrees, then Island Airlines will just expand its scale.
"Mr. Keswick, I believe there will be a transfer. We are willing to wait three days for Jardine’s reply. Island Airlines is willing to invest US$800,000 in the acquisition; if Jardine doesn’t agree, we can only build new aircraft. Mechanic repair company, this is the path Hong Kong Island Airlines must take!" Wu Guangyao said decisively.
The purchase of Jardine Aircraft Mechanics for US$800,000 was absolutely right. Wu Guangyao mainly fancyed the land of the hangar and some mechanics engineers.
Hong Kong Island Airlines has a net profit of 1.7 million US dollars this year, which has not been used, and it is not a big deal to spend 800,000 US dollars!
Keswick did not expect Wu Guangyao to be so resolute. If Jardine does not agree, and Island Airlines establishes its own maintenance company, then Jardine Aircraft Maintenance Company will definitely become a decoration.
"Since Mr. Wu is so resolute, we at Jardine Matheson are willing to bear the pain and give up!" Keswick quickly compromised.
Wu Guangyao nodded and continued: "Since Island Airlines has its own machine repair company, we must manage this machine repair company well, not only to provide services for Island Airlines, but also for other airlines. Therefore, We will discuss the details later."
"Next, we, Island Airlines, will set up two more subsidiaries. One is Island Airlines Catering Co., Ltd., which mainly provides in-flight meals for flights at Kai Tak Airport; the other subsidiary is Island Air Services Co., Ltd., Mainly responsible for the ticketing and other services of the flight at Kai Tak Airport," Wu Guangyao said incessantly.
At this time, there is no formal aviation catering company at Kai Tak Airport, and it just happens to seize the opportunity;
As for the air ticket business, Swire Pacific began selling tickets for several foreign airlines as early as after World War II;
Of course, Hong Kong Island Airlines is not too late to intervene, at least it can compete.
The management of the conference room listened, and they admired Wu Guangyao more and more!
This is simply the best leader, only grasping the overall situation and fully trusting everyone.
And even if Wu Guangyao finds that he is not doing well enough there, he will only call the management to the office and first propose rectifications to see the aftereffects; if he commits again, it may be troublesome, which will affect channels such as bonuses and promotion; the third time If you commit a crime again, you may be at risk of being transferred and fired.
"Mr. Keswick, what do you want to say?" Wu Guangyao was almost done, and he politely invited Keswick to say a few words.
Keswick smiled bitterly in his heart, thinking that what you said is so good, if I talk about the difference, wouldn't it be that these managers underestimated themselves!
"Hong Kong Island Airlines has become formal, everyone must not be proud. You must know that foreign airlines are not small shrimps and crabs." Keswick said some conclusions. In general, there is nothing wrong with it, but it is not too big. Highlights.
Naturally, Wu Guangyao will not be intrigue and waste time in this aspect!
"Mr. Keswick said it is reasonable, the service must be kept in mind, once offending the customer, others may never choose you!"
Taikoo Shiyoke of Swire Pacific has been wondering how to use the profitability of Wu Guangyao's subsidiary companies to see an Island Airlines;
You must know that the airlines of this era are not fragrant. Compared with shipping, they are in the sky and the earth, and the positions of the two industries are completely transferred.
Take Hong Kong Island Airlines' annual net profit of US$1.6 million as an example. If the cost of purchasing the aircraft is included, it will take a full 6 years to pay back; this kind of return rate is unattainable by many foreign companies.
What Schyoke didn't know was that Wu Guangyao was a traveler, and he knew clearly that aviation would explode in the 70s and 80s.
If you don’t grab a position now, do you want to learn from later generations Bao Yugang to do useless work?
After hearing that Island Airlines had acquired the Jardine Aircraft Maintenance Company, Schyoke was finally anxious!
Originally, Cathay Pacific and Island Airlines had a north-south route, and there was little competition; but once Island Airlines took over the maintenance company in the hands of Jardines, with the character of Chinese businessman Wu Guangyao, he would surely manage the maintenance company well. In this way, Swire Pacific would not be able to monopolize the machinery repair business on Hong Kong Island.
The machine repair business in Hong Kong and Macau is undoubtedly a big cake, and Swire Pacific naturally wants to take it alone!
"Sheet!" Shiyoke couldn't help cursing.
If Island Airlines has taken over the Jardine Aircraft Maintenance Company to be a good deal to Swire Pacific, then the establishment of the Air Catering Company and Airport Service Company, which are subsidiaries of Island Airlines, would be a good deal for Swire.
Not only gave another stick, but also cursed!
For a long time, Wu Guangyao will do business, and Shi Yueke has heard about it, but this time he really saw it!
Airline Catering Company provides catering for all flights at Kai Tak Airport. This is definitely a good idea, but why didn’t Cathay Pacific Airways implement it first!
"No, Cathay Pacific Airways can also set up an airline catering company!" Schyoke quickly decided to rehabilitate him in his own way.
In this way, the two airlines are on the bar!
After Hong Kong Island Airlines established an airline catering company, it did not rush to promote it, but took the lead in providing free meals on its own airline.
Island Airlines’ meals are divided into two types, Chinese food and Western food, and a limited glass of red wine will be provided, which has received rave reviews for a while!
Local airlines originally had advantages in their routes, but now Hong Kong Island Airlines has suddenly launched this one, which immediately attracted more customers to choose from.
Even Pan American Airlines of the United States cannot compete with Island Airlines on one route.
Of course, because Hong Kong Island Airlines provides free meals and wine, the corresponding profits will be reduced!
Wu Guangyao warned the executives: "Now is the start-up stage, we can make less profit and win customers first; maybe we can also knock down this route of foreign airlines in Europe and the United States, and make them cancel this route thinking that they are at a loss. If we seek high profits, it will be very easy!"
Everyone heard the words and couldn't help but sigh, the boss is so tall!
In November 1955, Cheung Kong started to develop the land in Yau Ma Tei and named it "Purple City Phase II".
In this way, there are a bit more projects under construction in Cheung Kong, two large-scale residential projects and one super-large commercial complex.
There are five undeveloped plots of land left, namely, Mong Kok, Sham Shui Wa, and Central District. Among them, three plots in Central District are relatively small, but in good locations.
These lands must be fully developed before 1958, and all the houses must be sold to return the funds.
Because in 1958, the supply of real estate on Hong Kong Island will exceed demand, and then housing prices and land prices will plummet.
Of course, this plunge is an opportunity for travellers like Wu Guangyao!
Even people with foresight will buy land on dips, such as the later generations of Li Chaoren and Zheng Yutong, who have seized every chance of a real estate plunge.
Wu Guangyao estimated that from 1955 to 1957, Cheung Kong will develop 7 residential real estate, with a gross profit of more than 100 million yuan (at least 20 million yuan was saved on the land, otherwise there would be no such high profit.);
Because the commercial “Yangtze River Center” is only rented but not sold, it needs to raise around 70 million Hong Kong dollars for the construction of Cheung Kong Industrial.
Calculated like this, by 1958, there was probably more than 30 million in cash lying in the accounts of Yangtze River Industrial.
This more than 30 million cash can be used again to buy cheap land to prepare for the next real estate cycle!
Wu Guangyao counted the eight years from 1949 to 1957 as the first real estate cycle of Cheung Kong;
In the first cycle, Cheung Kong Investment invested about 5 million Hong Kong dollars, harvested 30 million Hong Kong dollars in cash and a commercial entity worth 250 million, with a return rate of 56 times.
Like!
(End of this chapter)
Chapter 254 Cathay Pacific VS Island Airlines 2 in 1 chapter seeking monthly pass!Swire Pacific's business style is known as Shen Xiong and stable. Although the development momentum is not as good as Hutchison Whampoa, it has a steady pace and strong stamina.From the beginning of the shipping industry, it expanded to the aviation industry, and then entered the real estate industry in the future, becoming a diversified chaebol spanning sea, land and air.Because of the steady work style, in the late 1970s and early 1980s, the Chinese giants did not have any chance to defeat Swire Pacific.Some people say that Bao Yugang and Li Chaoren defeated the three major foreign firms, not including Taikoo foreign firms!Even Bao Yugang was defeated by Swire Pacific. In the 1980s, Bao Yugang wanted to enter the aviation industry and joined Dragonair. As you can imagine, it was acquired by Cathay Pacific.This kind of steady style, even Wu Guangyao, had nothing to do in the 1970s and 1980s, unable to deal with this kind of steady chaebol.The enemy has no loopholes, you can't start!To put it bluntly, no matter how rich you are, but Swire Pacific has a high proportion of shares in the company, so you are not afraid of your acquisition!Unlike Jardine International in the 1970s and 1980s, there were too many stalls, with hundreds of subsidiaries around the world, and some listed companies on Hong Kong Island accounted for only 10% to 20% of the shares;Who will miss such an opportunity?Wu Guangyao is determined to clean up the four foreign firms, how could he miss Swire firms?In the 70s and 80s, I couldn't clean you up, can't I still clean up now!Some enemies need to be cleaned up in the bud!As the most important asset of Swire Pacific, Cathay Pacific has made great contributions to Swire Pacific;Relying on Cathay Pacific Airways, Swire Pacific has developed the Pacific Aircraft Maintenance Company; in the future, it will develop aviation food companies, air cargo terminal companies, Hong Kong Island Airport Service Company, Hong Kong Island Airport Security, etc., which will penetrate into all areas of aviation services.You must know that these companies are not serving Cathay Pacific Airways, but serving all airlines that come to Hong Kong for business.For example, an aircraft maintenance company, because there is only one Pacific aircraft maintenance company on Hong Kong Island; even foreign airlines can only find the Pacific aircraft maintenance company of Swire Pacific;There are also airport food companies, air cargo terminals, airport services and other companies. Swire Pacific monopolizes the business of the entire Kai Tak Airport on Hong Kong Island.Doesn't this make people jealous?If Wu Guangyao did not acquire Island Airlines, but Swire Pacific acquired Island Airlines, then nothing would be possible!However, at this time, Wu Guangyao already possesses the powerful weapon of Island Airlines, which is equivalent to losing weight to Cathay Pacific.So, whoever hates Wu Guangyao the most from the four foreign firms must be Taikoo foreign firms;The contradiction between Wu Guangyao and Wheelock has long since been resolved. Little Madden has repeatedly invited Wu Guangyao to discuss shipping matters, and the relationship between the two is acceptable; even the old Madden warned Little Madden that if Wheelock finds one As a shipping partner, Wu Guangyao must be the first choice.The contradiction between Jardine Matheson and Wu Guangyao is mainly that Wu Guangyao quietly acquired Island Airlines, but after the two jointly operated Island Airlines and achieved results, they turned into partners. Of course, this is only a temporary peace. !As for Hutchison Whampoa, the two have not met yet, so let's not show it for now!The first thing Wu Guangyao did when he returned to Hong Kong Island was to come to Hong Kong Island Airlines, convened an executive meeting, and notified Jardine Matheson.At this time, Hong Kong Island Airlines, Wu Guangyao has taken over for more than a year, and great changes have taken place, not to mention the profitability; at least the company can achieve a balance of payments and make a small profit!After all, in this era, the aviation industry is not yet popular; besides, the routes of Island Airlines are not good at present.For example, when it comes to the route to Seoul, South Korea is still a pile of beggars and can't make much money.The most profitable is the route between Tokyo and Osaka, so two brand new Viscount airliners were arranged;Hong Kong Island Airlines also has a brand new Viscount airliner that flies in Manila. As for Seoul and Taiwan Island, they all use old-fashioned aircraft.Jihe Yangxing seems to be very wary of Wu Guangyao. As long as Wu Guangyao invites them to a meeting, the Keswick class will come in person as long as they are on Hong Kong Island."I thought that it would be difficult for the aviation industry to break through again for a while, but we can start from other places to increase the company's revenue." Wu Guangyao said first.When everyone listened, they concentrated and straightened their bodies.It is conceivable that Wu Guangyao's prestige still surpasses Keswick, even if Keswick stays longer than Wu Guangyao!It's very simple. Whoever developed Island Airlines, then these managements will serve them many managements are recruited later!Even if Wu Guangyao is a Chinese and Keswick is an Englishman, this cannot change this fact.Whoever feeds them, they will be loyal to whom!What's more, when Wu Guangyao came to power, the welfare of all employees was better than before."I want Island Airlines to acquire Jardine Aircraft Mechanics Company. After all, without the support of Island Airlines, Jardine Aircraft Mechanics Company is a decoration; its external business cannot compete with Swire Pacific Aircraft Mechanics Company." Wu Guangyao continued. Said.Keswick did not expect Wu Guangyao to say directly in such a meeting, after all, this kind of thing should be ventilated privately!Wu Guangyao naturally has his own ideas. Although the Jardine Aircraft Maintenance Company is technically developed by relying on Jardine's docking technology; but in terms of business, it basically relies on the business of Island Airlines, which is simply to attract Hong Kong. The blood of Island Airlines.Wu Guangyao has long been uncomfortable with this trick, and he uses power for personal gain!"Jane Wo Aircraft Maintenance Company's business is not limited to Island Airlines, and we don't want to sell it!" Keswick said in a deep voice.What Wu Guangyao wants is this effect. If Keswick refuses this matter, the management of Island Airlines will definitely have an opinion; if it agrees, then Island Airlines will just expand its scale."Mr. Keswick, I believe there will be a transfer. We are willing to wait three days for Jardine's reply. Island Airlines is willing to invest US$800,000 in the acquisition; if Jardine doesn't agree, we can only build new aircraft. Mechanic repair company, this is the path Hong Kong Island Airlines must take!" Wu Guangyao said decisively.The purchase of Jardine Aircraft Mechanics for US$800,000 was absolutely right. Wu Guangyao mainly fancyed the land of the hangar and some mechanics engineers.Hong Kong Island Airlines has a net profit of 1.7 million US dollars this year, which has not been used, and it is not a big deal to spend 800,000 US dollars!Keswick did not expect Wu Guangyao to be so resolute. If Jardine does not agree, and Island Airlines establishes its own maintenance company, then Jardine Aircraft Maintenance Company will definitely become a decoration."Since Mr. Wu is so resolute, we at Jardine Matheson are willing to bear the pain and give up!" Keswick quickly compromised.Wu Guangyao nodded and continued: "Since Island Airlines has its own machine repair company, we must manage this machine repair company well, not only to provide services for Island Airlines, but also for other airlines. Therefore, We will discuss the details later.""Next, we, Island Airlines, will set up two more subsidiaries. One is Island Airlines Catering Co., Ltd., which mainly provides in-flight meals for flights at Kai Tak Airport; the other subsidiary is Island Air Services Co., Ltd., Mainly responsible for the ticketing and other services of the flight at Kai Tak Airport," Wu Guangyao said incessantly.At this time, there is no formal aviation catering company at Kai Tak Airport, and it just happens to seize the opportunity;As for the air ticket business, Swire Pacific began selling tickets for several foreign airlines as early as after World War II;Of course, Hong Kong Island Airlines is not too late to intervene, at least it can compete.The management of the conference room listened, and they admired Wu Guangyao more and more!This is simply the best leader, only grasping the overall situation and fully trusting everyone.And even if Wu Guangyao finds that he is not doing well enough there, he will only call the management to the office and first propose rectifications to see the aftereffects; if he commits again, it may be troublesome, which will affect channels such as bonuses and promotion; the third time If you commit a crime again, you may be at risk of being transferred and fired."Mr. Keswick, what do you want to say?" Wu Guangyao was almost done, and he politely invited Keswick to say a few words.Keswick smiled bitterly in his heart, thinking that what you said is so good, if I talk about the difference, wouldn't it be that these managers underestimated themselves!"Hong Kong Island Airlines has become formal, everyone must not be proud. You must know that foreign airlines are not small shrimps and crabs." Keswick said some conclusions. In general, there is nothing wrong with it, but it is not too big. Highlights.Naturally, Wu Guangyao will not be intrigue and waste time in this aspect!"Mr. Keswick said it is reasonable, the service must be kept in mind, once offending the customer, others may never choose you!"Taikoo Shiyoke of Swire Pacific has been wondering how to use the profitability of Wu Guangyao's subsidiary companies to see an Island Airlines;You must know that the airlines of this era are not fragrant. Compared with shipping, they are in the sky and the earth, and the positions of the two industries are completely transferred.Take Hong Kong Island Airlines' annual net profit of US$1.6 million as an example. If the cost of purchasing the aircraft is included, it will take a full 6 years to pay back; this kind of return rate is unattainable by many foreign companies.What Schyoke didn't know was that Wu Guangyao was a traveler, and he knew clearly that aviation would explode in the 70s and 80s.If you don't grab a position now, do you want to learn from later generations Bao Yugang to do useless work?After hearing that Island Airlines had acquired the Jardine Aircraft Maintenance Company, Schyoke was finally anxious!Originally, Cathay Pacific and Island Airlines had a north-south route, and there was little competition; but once Island Airlines took over the maintenance company in the hands of Jardines, with the character of Chinese businessman Wu Guangyao, he would surely manage the maintenance company well. In this way, Swire Pacific would not be able to monopolize the machinery repair business on Hong Kong Island.The machine repair business in Hong Kong and Macau is undoubtedly a big cake, and Swire Pacific naturally wants to take it alone!"Sheet!" Shiyoke couldn't help cursing.If Island Airlines has taken over the Jardine Aircraft Maintenance Company to be a good deal to Swire Pacific, then the establishment of the Air Catering Company and Airport Service Company, which are subsidiaries of Island Airlines, would be a good deal for Swire.Not only gave another stick, but also cursed!For a long time, Wu Guangyao will do business, and Shi Yueke has heard about it, but this time he really saw it!Airline Catering Company provides catering for all flights at Kai Tak Airport. This is definitely a good idea, but why didn't Cathay Pacific Airways implement it first!"No, Cathay Pacific Airways can also set up an airline catering company!" Schyoke quickly decided to rehabilitate him in his own way.In this way, the two airlines are on the bar!After Hong Kong Island Airlines established an airline catering company, it did not rush to promote it, but took the lead in providing free meals on its own airline.Island Airlines' meals are divided into two types, Chinese food and Western food, and a limited glass of red wine will be provided, which has received rave reviews for a while!Local airlines originally had advantages in their routes, but now Hong Kong Island Airlines has suddenly launched this one, which immediately attracted more customers to choose from.Even Pan American Airlines of the United States cannot compete with Island Airlines on one route.Of course, because Hong Kong Island Airlines provides free meals and wine, the corresponding profits will be reduced!Wu Guangyao warned the executives: "Now is the start-up stage, we can make less profit and win customers first; maybe we can also knock down this route of foreign airlines in Europe and the United States, and make them cancel this route thinking that they are at a loss. If we seek high profits, it will be very easy!"Everyone heard the words and couldn't help but sigh, the boss is so tall!In November 1955, Cheung Kong started to develop the land in Yau Ma Tei and named it "Purple City Phase II".In this way, there are a bit more projects under construction in Cheung Kong, two large-scale residential projects and one super-large commercial complex.There are five undeveloped plots of land left, namely, Mong Kok, Sham Shui Wa, and Central District. Among them, three plots in Central District are relatively small, but in good locations.These lands must be fully developed before 1958, and all the houses must be sold to return the funds.Because in 1958, the supply of real estate on Hong Kong Island will exceed demand, and then housing prices and land prices will plummet.Of course, this plunge is an opportunity for travellers like Wu Guangyao!Even people with foresight will buy land on dips, such as the later generations of Li Chaoren and Zheng Yutong, who have seized every chance of a real estate plunge.Wu Guangyao estimated that from 1955 to 1957, Cheung Kong will develop 7 residential real estate, with a gross profit of more than 100 million yuan at least 20 million yuan was saved on the land, otherwise there would be no such high profit.;Because the commercial Yangtze River Center is only rented but not sold, it needs to raise around 70 million Hong Kong dollars for the construction of Cheung Kong Industrial.Calculated like this, by 1958, there was probably more than 30 million in cash lying in the accounts of Yangtze River Industrial.This more than 30 million cash can be used again to buy cheap land to prepare for the next real estate cycle!Wu Guangyao counted the eight years from 1949 to 1957 as the first real estate cycle of Cheung Kong;In the first cycle, Cheung Kong Investment invested about 5 million Hong Kong dollars, harvested 30 million Hong Kong dollars in cash and a commercial entity worth 250 million, with a return rate of 56 times.Like!End of this chapter
