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Published at 25th of December 2023 05:18:25 AM


Chapter 271: [Diamond business is eye-catching! 】

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Chapter 271 [Diamond business is eye-catching! 】

Wu Guangyao did not have the energy to participate in the follow-up operations and competition between Li Chaoren and Zhou Zhiyuan;

After all, the global market for plastics, toys, and plastic flowers is huge. At the end of the 1960s on Hong Kong Island, there were as many as 1,900 such manufacturers;

Zhou Zhiyuan’s Xiangjiang Industrial Company, in terms of financial resources and strength, the future may not necessarily compare to which major manufacturers.

is Li Chaoren's method, Wu Guangyao also knows one or two, Zhou Zhiyuan may not be able to cause him too much loss.

Wu Guangyao did not have the energy to help his uncle to run the Xiangjiang Industrial Company; because his own business was too late, how could he be distracted from running such a small company.

Of course, there are still some influences on Li Chaoren, after all, everyone’s first pot of gold is very important!

Chow Tai Fook Golden Store Headquarters

Zheng Yutong looked at the people in the conference room like chicken blood, and at the same time everyone looked at each other in excitement.

Obviously, something good has happened at Chow Tai Fook Gold Store!

"Everyone, I have decided to take the Chow Tai Fook Gold Shop out of the traditional gold-platform (old set), and follow the foreign jewelry companies and Lao Fengxiang jewelry to establish Chow Tai Fook Co., Ltd. Regarding this point, I believe that everyone has no objections. For so many years, our The opponent Lao Fengxiang Jewelry has been proved by facts." Zheng Yutong said first.

Everyone in the room is Chow Tai Fook’s shareholders and executives; the shares of Chow Tai Fook Jewelry are more dispersed than those of Lao Fengxiang Jewelry.

Zheng's accounted for only 65%, Zhou Zhiyuan accounted for 12%, and the remaining 23% of the shares were in the hands of other people in the meeting room.

The reason for this is that as early as when Chow Tai Fook came to Hong Kong Island, Zheng Yutong invited friends to run Chow Tai Fook Jewelry.

Of course, these so-called friends are experienced veterans in the industry.

The people in the conference room obviously also agree with this kind of modern operation and management, so they all agree.

Zheng Yutong continued: “Chow Tai Fook Jewelry has an annual profit of 4 million Hong Kong dollars. If you want to continue to expand, you have to enter the diamond industry; I have found out how Lao Fengxiang Jewelry obtained the De Beer license back then, so let’s wait and see!”

When everyone heard it, they all showed joy.

"Manager, if you want to get a De Beer license, then you need a loan, and you have to prepare early!" a manager reminded.

Zheng Yutong laughed and said confidently: "Chow Tai Fook has been growing steadily for so many years. Although it is not as good as Lao Fengxiang Jewelry, it is also a sweet and pastry company in major banks. Besides, He Sheng, the head of Hang Seng Bank, has always Befriend me. Don't worry, everyone!"

For so many years, Zheng Yutong has concentrated on the gold industry, ignoring the real estate boom outside;

Therefore, Chow Tai Fook’s sales of gold jewellery on Hong Kong Island have narrowed the distance with Lao Fengxiang’s jewelry;

It can be seen from the annual profit that in 1956, Lao Fengxiang Jewelry made a profit of 5.5 million Hong Kong dollars after removing diamonds, and Chow Tai Fook made a profit of 4 million Hong Kong dollars. The profit ratio of the two has become 72%.

Know that at peak times, Chow Tai Fook Jewelry only has less than 50% of Lao Fengxiang Jewelry.

The gap is getting smaller, not because there is a problem with Lao Fengxiang’s jewelry business, but because Chow Tai Fook Jewelry has learned a lot and then caught up.

As for the other Chow Sang Sang Gold Store, it tops Hong Kong Island in terms of the number of stores, with 18 stores; far more than the eleven stores of Lao Fengxiang Jewellery and the ten stores of Chow Tai Fook Jewellery.

But in terms of profitability, Chow Sang Sang Gold Shop can't keep up with the two even after bidding!

The reorganization of Chow Tai Fook into a limited company naturally quickly spread to Wu Guangyao. Wu Guangyao said to himself: "After all, it has changed a lot!"

According to history, the reorganization of Chow Tai Fook should be in 1960, and the diamond license was obtained in 1964. Wu Guangyao is very clear about this information because he has read Zheng Yutong’s biography in his previous life.

From the current form, it will definitely not take four years for Chow Tai Fook Jewellery to obtain a diamond license; because Chow Tai Fook Gold Shop was reorganized in advance to obtain a diamond license.

Two years? Three years? Even a year?

These all depend on the good luck of Chow Tai Fook, South Africa's license is not so easy to obtain!

However, Wu Guangyao does not intend to let these people sit back and enjoy what they deserve!

The diamond market did not appear out of thin air. It was Lao Fengxiang Jewelry who used classic advertising slogans and huge advertising expenses.

They want to enter this industry smoothly, so what have they become?

Do you provide free lunch?

Called Rong Bensheng and other executives to his office, Wu Guangyao said: “Hong Kong Island has a lot of gold dealers in the diamond business. It seems that we will have a challenge soon! Do you have any good solutions?”

Rong Bensheng, Yuan Jian, Gao Gao, Li Xia and others, immediately fell into deep thoughts, and the boss’s questions should be answered well!

If someone else buys a De Beer license, Lao Fengxiang Jewelry has no right to stop it; only working **** himself is the best policy!

"At present, the diamond business on Hong Kong Island has contributed a lot to tourists visiting Hong Kong. And these businesses are concentrated in the tourist area at the southern end of Tsim Sha Tsui. I am wondering whether we should sell at Kai Tak Airport, Ocean Shipping Service Center, etc. A huge advertisement; let those tourists from Hong Kong Island choose our Lao Fengxiang jewelry according to the advertisement." Li Xia suggested.

This is a good suggestion. Although it is not aimed at those who want to get a license, it can indeed increase the sales of Lao Fengxiang’s jewelry.

"We can propose to the government to sign a ten-year contract for advertising screens; during the contract period, these two places are not allowed to put in advertising slogans." Rong Bensheng quickly reacted and added.

"Well, this is a better suggestion!" Wu Guangyao said affirmatively.

Li Xia can put forward this suggestion, which stems from the long-term experience in the position of marketing manager; and Rong Bensheng can complete it, indicating that he has the vision of the leader.

However, Wu Guangyao does not intend to hand over the position of Lao Fengxiang Jewelry President to Rong Bensheng too soon;

Although Rong Bensheng is now the actual operator of Lao Fengxiang Jewelry, Wu Guangyao is still able to handle important matters.

Grasping and letting go is Wu Guangyao's policy for dealing with all companies now.

Now, Wu Guangyao's think tank has been established, and it has begun to inspect Wu Guangyao's industries, which can be regarded as a supplement.

Next, everyone discussed together how to strengthen the brand.

Because only Lao Fengxiang jewelry brand is deeply rooted in the hearts of the people; when others can choose diamonds, the first reaction is to choose Lao Fengxiang!

Lao Fengxiang Jewelry suddenly increased advertising and publicity, especially the advertising investment of diamond jewelry, which suddenly made colleagues feel extraordinary.

"That man is a top business genius after all. Just from the reorganization of our company, it can be judged that Chow Tai Fook Jewelry intends to enter the diamond field. The recent series of actions by Lao Fengxiang have emphasized the concept of the brand! Hey, He Shengyu is born! "Zheng Yutong sighed.

"Manager, can't say that! Lao Fengxiang Jewelry can do the diamond business, why we can't do it! I think they are nervous, so they made such a big move. It is precisely because of this that we have to enter the diamond industry. We can't be the first. Just be the second; there will always be a chance in the future to surpass them." An executive said.

"You are right! It is precisely because the profit of diamonds is too high, so many of the Hong Kong Island gold shops are staring at this piece of fat. Our Chow Tai Fook Jewelry is the most promising, so we must be determined. The license obtained in South Africa. The more the better, the woman's business will never lose!" Chow Tai Fook said with rekindling confidence.

When these people are together, they never talk about who developed the Asian diamond market. They will avoid it because they are in the wrong place!

But De Beers knows it, so every year it will provide Wu Guangyao with high-quality diamonds, super-large diamonds, and will take care of the share.

When other gold houses on Hong Kong Island get the license, they will find that Lao Fengxiang Jewelry is really different from them!

Hong Kong Island's gold houses are eyeing the diamond business, and Dongying also has jewelers eyeing the diamond business. These people have placed orders with consulting companies in South Africa.

Hisano Keika’s jewelry brand also joined the ranks, of course, this was arranged by Wu Guangyao!

Rather than cheaper others, Wu Guangyao feels that it is better to cheapen his own women.

And the license plate is fixed, as long as you grab it, then others will have one less chance!

(End of this chapter)




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