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Published at 25th of December 2023 05:16:47 AM


Chapter 329: [The two armies confront each other! 】(Ask a monthly pass!)

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Chapter 329 [The two armies confront each other! 】(Ask a monthly pass!)

After more than three years of Changjiang Industrial, it is naturally a major event to open a residential community again;

Furthermore, there are some superstitions among many people, and Cheung Kong Holdings naturally wants to make a good start.

But what is disheartening is that on the opening day of Cheung Kong's "Newport City Phase I", a British-owned QF real estate also opened;

Originally, there was nothing wrong with the opening of the market on the same day, but the real estate of this British-owned real estate company is door-to-door, not far from the "Newport City Phase I", which has a big impact.

According to the staff of Cheung Kong, it turns out that this British-owned real estate company is very enthusiastic and typically has bad intentions.

After Cheung Kong Holdings announced the opening time of the "Newport City Phase I" in Tsim Sha Tsui, the British company hurriedly decided to follow suit.

After Wu Guangyao heard the news, he immediately let the Xiuyan soldiers pay attention to it!

People who really buy a house, but whether you are Chinese or British, it doesn’t matter if you are the God of Wealth on Hong Kong Island. What they want is affordable!

As for the quality and effect, the house has not been built. Look at the ghost!

The renderings and sand table of the sales office, everyone tries to beautify themselves as much as possible.

In response to such a despicable construction of British-owned QF real estate, Cheung Kong Holdings took immediate action.

Changjiang Industrial immediately launched the sale of "Newport City Phase I" at a reduced price, which was sold at a price of 39.98 Hong Kong dollars per square foot (original price 42 Hong Kong dollars).

At this time, housing prices in Tsim Sha Tsui, Kowloon, Hong Kong Island are basically above HK$40 per square foot, so Cheung Kong Holdings’s move is full of deterrence!

British-owned QF real estate immediately reappeared, you are more balanced (cheaper), and you keep (watching) the movement of Cheung Kong Industrial to reduce the price.

Wu Guangyao was also angry. TMD actually played this set for me. Lao Tzu was cheated on buying a house in his previous life (ah, it's not, it’s marketing) than you ate more milk.

So, Wu Guangyao decided to buy another house to give him gold, using the model of a turntable lottery to make the house buyer be like a gambler, killing red eyes.

Changjiang Industrial's "Newport City Phase I" and British-owned QF Real Estate's "Haiyatt Garden", the two armies confronted each other and launched a sales war, which is about to happen.

On the opening day, the road outside the real estate is the salesperson of both parties;

Fortunately, it is on both sides of the road, otherwise physical conflict may break out.

"39 Hong Kong dollars per square foot, buy a house and get gold! You pass by, don't miss it, you will regret it if you miss it!" Cheung Kong Industrial took the lead in roaring with a loudspeaker.

The British-owned real estate salesman on the opposite side immediately fought back. Unfortunately, he was not prepared enough. There was no speaker, so he had to shout.

The sales staff of Cheung Kong Industrial Group immediately became happy when they saw this. This is a good start!

Like a victor on the battlefield, Cheung Kong sales staff began to use loudspeakers to promote it.

Hey!

It can be said that many people will rush to see the news of the opening of the two companies in the newspaper recently;

If you attract them on the road at this time, let them choose Cheung Kong Holdings first, which will undoubtedly increase the chance of buying a house.

The British management was for foreigners. At this time, seeing that his side was weak in momentum, he ordered his hands to buy speakers, and shouted to the salesperson: "Yell hard, you can't lose! I have asked someone to buy a speaker. , You guys yell at me first, hurry up!"

Good fellow, I am afraid someone hurts his throat today!

Wu Guangyao also came to the scene this time, ready to personally supervise the Sino-Ocean dispute.

On the outside of the sales office, two large discs with a diameter of 2.5 meters are placed on both sides of the place where they must pass.

People walked around the disc and listened.

"Wow, 500 grams of gold, isn't it worth 4,000 Hong Kong dollars?" A customer who came to see the room couldn't help but exclaimed.

However, some people have noticed that the whole disc is divided into 36 grids, which means that the chance of winning 500 grams of gold is only one in 36.

However, each grid has prizes, most of which are 10 grams, 15 grams, and 20 grams. 50 grams are the majority, and there are three prizes above 50 grams, namely 100 grams, 300 grams, and 500 grams.

Even so, people think in their hearts that they will surely win 500 grams of gold later, and again, 300 grams of gold.

I would never think in my heart, I would draw 10 grams of gold later.

Even many people observe the disc, and they will not find that there are several grids of 10 grams, 15 grams, and 20 grams that are the same.

This is Wu Guangyao's use of a human psychology, a gambler's psychology, and this marketing method increases the probability of buying a house by more than 20%.

As for the developers to lose money, this is completely nonsense.

Have you ever seen a casino close down because of too many guests winning?

Have you ever seen a lottery company go bankrupt?

Even if they draw 500 grams of gold, Cheung Kong Holdings still makes a profit, but it is just a small profit.

A 600-square-foot residence costs 24,000 Hong Kong dollars. Based on a profit of 40% to 45%, how can prizes worth 4000 Hong Kong dollars lose?

40% to 45% of a real estate profit is a normal level for Cheung Kong;

Because the land price is cheaper by 5%, the construction fee is also cheaper by 5%, plus the construction period is generally a little more than two years, this profit margin is nothing.

Looking at the customers walking into the sales office, Wu Guangyao knew that even if these people didn’t buy it here, they might not buy it even if they went to the opposite British real estate for inspection.

Everyone who has been a boss knows that as long as the customer is brought to the store, it is half the battle!

"Guangyao is not only an excellent business talent, but also an excellent marketing talent. It seems that the British real estate developer is miscalculating this time!" He Xian said cheerfully, secretly grateful that his stock did not Cashing out, according to this situation, it is not known that the stock in his hands doubles again.

"Although marketing works, it is ultimately attributed to quality and credibility. In the past, Lao Fengxiang Jewelry had no rivals on Hong Kong Island. Chow Tai Fook’s annual profit was less than 40% of Lao Fengxiang’s jewelry. The slow ones also caught up." Wu Guangyao said modestly.

Everyone sees that although Wu Guangyao is lamenting that Chow Tai Fook is catching up, his face is relaxed. Naturally, he knows that this man is still crushing Chow Tai Fook.

"Chow Tai Fook Jewelry can only say that it has taken the lead among other peers, but it is still a lot worse than Lao Fengxiang's jewelry; not to mention diamond jewelry, it is a gold product, it should be far behind, and it may be more than 60% of Lao Fengxiang's jewelry!" He Xian seems to have done an investigation in this area, and he is somewhat accurate.

Wu Guangyao smiled and humbled twice.

At night, the number of sales statistics was also delivered to a few people.

A total of 328 sets were sold on the opening day of ‘Sunport City Phase I’, accounting for 20% of the total.

Everyone is very satisfied with this result!

After the real estate plunge in 1958, although the real estate on Hong Kong Island recovered and thrived, the buyers were more rational.

Of course, this kind of rationality will hurt them, because housing prices on Hong Kong Island will continue to rise!

In the evening, after having a dinner with shareholders and executives, Wu Guangyao went directly to the presidential suite of Shangri-La Hotel to rest, so that he didn’t have to rush back to the island.

The next day, the two sides continued to come and go. QF Real Estate also bought speakers and set up a temporary turntable. At first glance, it was a product in a hurry.

However, when the British boss of QF Real Estate, he was sent a newspaper by a Chinese management, he almost vomited blood.

Because it is in Chinese, the QF boss asked about the content of the newspaper.

"Boss, what the newspaper means is that the sales volume of'Newport City Phase I'was far ahead on the opening day, selling 500 units a day; it also said that Cheung Kong Holdings was the leader in the residential sector on Hong Kong Island, and the houses sold could be around the island. lock up."

QF boss almost vomited blood after hearing this, this TMD is bragging!

QF Real Estate Company immediately decided the power of public opinion and couldn’t lose it. It decided to spend money on Chinese newspapers and invest in more advertisements;

But he forgot that Wu Guangyao owns a media company.

According to this market, the houses of the two real estates will be sold;

But the more funds are withdrawn in advance, the more beneficial it is to real estate!

If your house has only been sold out in a few years, it will seriously affect the liquidity. Without funds, you cannot develop new projects.

Changjiang Industrial still has six plots of land waiting to be developed!

Even if these six plots of land are developed, you can buy a high-priced land for development. Anyway, as long as the house is sold in 1965, half of the house will not lose money.

(End of this chapter)




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