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Published at 25th of December 2023 05:15:59 AM


Chapter 358: 【Department War】

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Chapter 358【Department Wars】

Hong Kong Island is a shopping paradise for local residents and foreign tourists!

Since the end of the Korean War in 1953, the tourism industry on Hong Kong Island has been booming. The number of people visiting Hong Kong for tourism and business has reached more than 300,000 every year.

Hong Kong Island is the world’s largest free trade port, and the retail industry has gradually become highly internationalized;

A lot of imports, and then a lot of exports, is the normal state of Hong Kong's retail industry.

Hong Kong Island itself has become an important production base for light industrial products in the world. In addition, the Hong Kong Government pursues a free trade port policy-except for very few special commodities, which are subject to tariffs; all other commodities are tax-free.

Therefore, many products are cheaper than the original place, and they naturally become a ‘shopping paradise’.

Before 1960, Baiyou Group had not been established, and its predecessor was the four companies of Uniqlo;

No one thought that three years later, Baiyou Group would have become the overlord of a comprehensive business group on Hong Kong Island.

Today's Baiyou Group is already composed of three major categories: manufacturing, clothing brands, and department store retailing;

Manufacturing: Uniqlo garment factory is a world-class garment production factory with a total of 7,000 employees; it has four large factories in Shauqiwan, Tsuen Wan, Kwun Tong, and Sing Tao on Hong Kong Island; the annual output value is hundreds of millions of Hong Kong dollars. , The annual profit can reach 18 million Hong Kong dollars.

Clothing brands: It is composed of three chain brand clothing including mid-range clothing brand Uniqlo, high-end clothing brands Armani and Valentino; all three brands have gone out of Hong Kong Island and have stores in Asian countries (regions).

Department retail: Lane Crawford Department Store (high-end), Dah Sing Department Store (mid-end), Zhonghua Department Store (mid-end), Metro Convenience Store, Lane Crawford Antique Store.

Mark was originally an executive of Lane Crawford, but after Lane Crawford was acquired by Baiyou Group, he did not appear panicked;

Instead, he actively cooperated with Fu Hongru's control of Lane Crawford. It is precisely because of this that Fu Hongru was recommended as the president of Lane Crawford.

Mark is also a cron and senior executive of Freddy, the former president of Lane Crawford, but Mark does not consider himself a traitor or betrayal of the former president Freddy;

Because Lane Crawford was acquired, it has become a reality, and he is an executive of Lane Crawford. With a high salary, he is obliged to cooperate with Lane Crawford’s president or boss.

Because of the cooperation of the original team led by Mark, Baiyou Group took over Lane Crawford intact, and its business has risen steadily in the past three years!

After Mark took over Lane Crawford, he felt that Lane Crawford’s positioning in the market, Lane Crawford gave people a feeling of ‘being cold on the ground’;

Gu wants to add some mid-range products to attract some middle class.

Kemark changed his mind and wondered whether he would lower Lane Crawford’s grade and lose his original characteristics if he manages mid-range products.

Soon, Mark thought of another trick, which is to buy mid-range department stores to fill Lane Crawford’s shortcomings;

Mark’s move was affirmed by Wu Guangyao, the real boss of Baiyou Group.

In June of this year, Mark took up the post, initiated acquisitions of Dah Sing Department Store and Zhonghua Department Store, and established Lane Crawford Antiques.

With the financial resources of Baiyou Group, there was no accident in the acquisition of two department stores;

In just one month, with the payment of 32 million Hong Kong dollars (loan part) by Baiyou Group, two department stores were successively incorporated into Baiyou Group’s department store system;

The reason why it is so expensive is that both companies have their own properties.

The commodities operated by Chinese-owned department stores on Hong Kong Island have been divided into two categories;

Since and Yongan mainly deal in western products, while Zhonghua and Yuhua are all local products.

On Hong Kong Island, Oriental merchandise has always been a neglected existence, so there is a huge living space for the later Toyo Department Store.

After Mark bought Dah Sing Department Store and Zhonghua Department Store, Wu Guangyao reminded him;

So, Mark quickly rectified and expanded the product category.

For example, Dah Sing Department Store, originally mainly engaged in mid-range products, mainly local products, supplemented by foreign products;

After Dah Sing Department Store was acquired by Baiyou Group through Lane Crawford, Mark immediately changed the merchandise: mid-to-high-end merchandise, and three categories of local merchandise, European and American merchandise, and Oriental merchandise went hand in hand.

Similarly, after Zhonghua Department Store was acquired by Baiyou Group, although it continued to operate mid-range products, it added a lot of Japanese and foreign products.

Mark’s business ability, everyone saw it, and quickly got his boss Fu Hongru, and his boss Wu Guangyao and his wife affirmed;

Mark was officially confirmed as the head of the retail industry of Baiyou Group, responsible for companies such as Lane Crawford, Dah Sing Department Store, Zhonghua Department Store, Lane Crawford Antiques, and Metro Convenience Store.

Mark can be said to be proud of the spring breeze, but he does not know that the first difficulty that will test him is coming!

Xianshi Ma family and Yongan Guo family are both Australians;

The offspring of the two founders even have a marriage, but this does not prevent the two from competing in business;

As the saying goes, the mall has no father and son, let alone relatives;

The competition between the two companies has been in competition for more than 50 years since Wing On joined the Hong Kong Island department store industry;

The two headquarter buildings are higher and lower, and the head office and branches are also close at hand. The two are like hand-to-hand combat. You know who is strong and who is weak.

After Lane Crawford acquired Dah Sing Department Store and Zhonghua Department Store, the heads of Xianshi and Yongan had to sit together and discuss countermeasures.

Lane Crawford has always been the overlord of Hong Kong Island’s high-end department stores;

A few years ago, they changed a strong boss. Is there any reason why the two companies are not afraid?

The competition between the two families over the years has been at least half a catastrophe, and the two sides have competed equally;

In this way, Lane Crawford acquired Dah Sing Department Store and Zhonghua Department Store, and adjusted its strategy aggressively. The target is self-evident.

"Instead of waiting for the rebirth of Dah Sing Department Store and Zhonghua Department Store, it is better for our two to join forces first!" It was Ma Zhaojun, son of Ma Yingbiao (founder of Sinshi), who is also the contemporary head of Sinshi Department Store.

"How to start first to strengthen the law?" The response was Guo Fei, the son of Guo Quan, the founder of Yong'an, who is also the contemporary head of Yong'an Department Store.

"Naturally, it is a discount. We should decide on the specific discount according to our own circumstances!" Ma Zhaojun said.

Ma Zhaojun naturally would not tell Guo Fei the whole story. After all, the two also have a competitive relationship. Now there is only a spoiler, and the two are temporarily cooperating.

"That's good! With the experience and channels our two have accumulated in mid-range department stores, I don't believe that we can't beat a spoiler; whether the spoiler is a dragon or a snake, you have to get down this time." Guo Fei was confident. Said.

The two are so confident that they naturally believe that the department store industry is not another industry, but needs a long-term reputation and customer channels accumulated over the years.

(End of this chapter)




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