Chapter 359: [Shocking price war] (seeking a monthly pass!
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Chapter 359 [Shocking price war] (seeking monthly pass!)
On October 28, Sincere Department Store took the lead in hitting the “Anniversary Sale” in the media;
Commodities are sold at a 10% discount on the original price on the sale day, and some products are even reduced to 20%.
Many people are thinking, do you want to start the department store bleeding sale first, are you afraid of losing your money?
Only people in the industry know that products like this kind of ‘genuine goods’ are sold at a low price (20% off), and the quantity is definitely limited (very few), but the advertising effect produced is very sensational.
Customers who arrive first may grab a 20% off product, but most of the customers who come later are unlikely to grab a 20% off product;
However, since the customer came and did not get the "big bargain", then the "small bargain" would not be let go, and they would always buy some 10% off goods;
Therefore, sellers can take the opportunity to deal with seasonal products or outdated products; reduce inventory of goods and speed up the return of funds.
Since Department Store first made the move and set the discount date from November 6th to November 10th for a total of five days.
The warm-up of the Sincere Department Store has aroused a lot of discussion among the people of Hong Kong Island and sharpened their swords.
"Oh my God, Xianshi Department Store actually dared to sell goods at a 20% discount. I'm afraid that the bottom pants are gone!"
"I want you to worry about it. Didn’t you see that it’s an individual product! This means that there are not many double-off products. As for the specific quantity, I am afraid that only the first person can see it, but it will be gone if it is late!"
"Then are you going?"
"Go, why not go, if you get a 20% discount, wouldn't it be a fortune!"
"Haha, it makes sense!"
Xianshi takes the lead in making the move, and Yongan is not willing to be lonely, and also puts out in the media ‘Give back to new and old customers, clearance sale season! ’
The discount of Yongan is similar to that of Xianshi. It seems that the two companies still have a joint meaning!
For whom, it goes without saying!
The heads of Dah Sing Department Store and Zhonghua Department Store hurriedly approached Mark to discuss countermeasures.
"President Mark, Xianshi and Yongan are doing big promotions at the same time. The purpose is self-evident; they must be watching the rapid changes in Dah Sing Department Store and Zhonghua Department Store. They are scared. ." said Wang Kefan, general manager of Dah Sing Department Store.
"Yes! If we give us two more preparation time, we will not be afraid!" said Chen Shili, general manager of China Department Store.
Both people believe that the new Dah Sing Department Store and Zhonghua Department Store, backed by the large group of Baiyou, are not afraid of Xianshi and Yongan at all;
Who is the boss of Baiyou Group? The Wu family, who is the head of the Chinese on Hong Kong Island, has no reason to fear Xianshi and Yongan;
However, it has only been more than three months since the two department stores belonged to the Baiyou Group. The resources and channels of the Baiyou Group have not yet been absorbed;
In addition, the two department stores were previously defeated by Xianshi and Yongan, so the two were still a little worried.
After listening to the report of the two, Mark frowned slightly, and soon stretched out;
After all, Xianshi Department Store and Yongan Department Store are still afraid.
Since the enemy is afraid, why are you nervous?
"Well, I see, don't worry, go to stabilize the company first, and countermeasures will be issued later!"
Wang Kefan and Chen Shili heard that they thought that Mark was going to report to the group company, so they left the office with peace of mind.
Mark will naturally not report to the group company immediately. At least he has to figure out a corresponding strategy before he informs the group company.
To do business on Hong Kong Island, you have to devote yourself to Zen, because there are too many people with capital;
Southeast Asia, Japan, America, Britain, France, Kazakhstan
When Mark’s marketing plan arrived on Fu Hongru, the president of Baiyou Group, Fu Hongru immediately approved-agree!
Fu Hongru personally took Mark to the headquarters of Oriental Media Group, and Yang Kang received the two.
"Brother Kang, the tide has risen in recent years! Tsk tsk, your media group is the boss's sharp edge, and it is highly valued!" Fu Hongru sat on the sofa carelessly, just like his own office, not at all out of sight.
It turned out that Yang Kang came from Uniqlo. He used to be directly under Fu Hongru, so the two have naturally got close to each other over the years.
"Brother Fu is joking. Recently, Baiyou Group has made great plans on Hong Kong Island. It has continued to acquire and established an antique company. This is the boss's treasure house. I think you are the boss's most favored group company recently!"
"Haha, didn't you also acquire Hong Kong Island Commercial Radio this year? Everyone is with each other!"
The two chatted for a while before switching to English and chatting with Mark.
It turned out that Mark’s response plan was:
With much publicity in the radio and newspapers, Dah Sing Department Store and Zhonghua Department Store launched the "Free Shopping Day"; during the period from November 5th to November 25th, customers who enter the store with a purchase amount of 30 Hong Kong dollars can keep their receipts , Participate in the lucky draw on December 1.
The prizes of the lottery are very simple. The prize is free shopping for one day (the amount is limited to 300 Hong Kong dollars), and the chance of the prize is 35 to 1.
Free shopping vouchers can be used in any company under the Baiyou Group, and there are many choices.
"Okay! This is a good way! Hong Kong people are good to gamble, go to Macau to gamble, go to the jockey club to bet on horses, everyone is very interested; Manager Mark's trick is to take advantage of Hong Kong people's good gambling psychology, and there must be a large number of people in gambling. Come." Yang Kang couldn't help but exclaimed, thinking that this foreign devil had become a Hong Kong Island Link, and this method was also conceivable.
The citizens of Hong Kong Island were suddenly beaten up by a series of business activities. It didn’t take long for the shopping plan that was just made to change their attention!
The three parties involved in this incident are all powerful department stores on Hong Kong Island. They advertised fiercely in the media and started a price war on Hong Kong Island.
With the promotion of advertisements, small and medium-sized department stores immediately felt miserable;
It turned out that some customers who planned to buy a certain product started to stop the purchase plan and planned to purchase when the three major department stores were engaged in activities.
The three major battles for a time spread to the entire retail industry, and the small and medium-sized owners complained repeatedly.
'One chicken dies, one **** crows' is a normal phenomenon of business competition, but if the situation continues, there will be more dead chickens than crowing chickens!
In order not to be a ‘dead chicken’, some small and medium-sized department stores have also joined the battle.
"Clearance sale, immigrate to Canada!"
"The lease term expires, clear the stock and return to the countryside!"
"Demolition of shops, 50% off clearance sale!"
More sensational slogans used by businesses:
"Bleeding! The price of jumping off the property!"
"Reduced to half to give you away, reduced to the time you laughed out! Reduced to the king and come again"
For a time, all the streets on Hong Kong Island were filled with discount slogans, and Hong Kong residents and tourists applauded and marveled!
On November 5, Dah Sing Department Store and Zhonghua Department Store came from behind and started the event first!
Many people have already sharpened their knives, and they rushed to the two department stores to purchase;
30 Hong Kong dollars can be used to participate in the following lottery, but since it is here, how can it be exactly 30 Hong Kong dollars!
So, many people really go shopping to the end, forgetting the original intention, and the value of the purchase is more than 30 Hong Kong dollars;
But it’s okay, you can draw twice if you reach 60, and so on.
The business is so good that it is more appropriate to use these five words to describe the two department stores, Daxin and Zhonghua;
Some of the goods on the counter were quickly sold out. Fortunately, we prepared in advance and refilled them in time. Otherwise, I don’t know how much money was lost!
Starting from the next day, the first department store was also crowded with people, and many people naturally wanted to rush to buy 20% off merchandise;
However, Xianshi's activities obviously fell behind. Some later people who did not grab the two-fold discount product were extremely upset, thinking that Xianshi was selling dog meat.
Because the event time of Dah Sing Department Store and Zhonghua Department Store is from November 5th to November 25th, Xianshi and Yongan had to extend the event time to withstand the storm.
Such a long activity time, some small and medium-sized department stores also had to bite their teeth to accompany;
But because these small and medium-sized department stores do not have strong strength, the activities they engage in are all false and deceitful;
Citizens are not fools, they are quickly recognized when they enter the shop, and finally go out of the shop empty-handed.
The activity lasted until November 18, and the social atmosphere changed suddenly;
Newspapers and magazines began to publish speeches by authoritative figures in business and politics. They pointed out that this is a vicious circle of competition, destroying the structure of Hong Kong Island’s retail industry, and it is easy to form a monopoly of large groups, which is not conducive to Hong Kong Island’s retail industry. develop.
This kind of public opinion quickly fermented, and some educated citizens also reacted.
"If a small and medium department store is toppled down, then large department stores will monopolize the department store industry on Hong Kong Island in the future; the profit they gave us today will definitely be doubled in the future."
"Yes! The terrible thing about monopolies is that they have no competitors. You can earn as much as you want. There is no benefit to customers at all!"
Under strong public opinion, the first department store that provoked the incident took the lead and stopped the discount activities on November 20;
Followed by Yongan Department Store, which also ceased activities on the 20th;
Dah Sing Department Store and Zhonghua Department Store deliberately stopped one day late and stopped their activities on the 21st.
It can be said that the three department stores this time are all winners. Although they have paid a great price, they have achieved some monopoly purposes;
At least for a long time, three semi-monopolized department stores on Hong Kong Island;
Maybe it was another challenge until Japanese-owned department stores came to Hong Kong in the 1970s.
If you insist on choosing a winner among the three department stores, it must be Baiyou Group;
The reason is very simple. Facts have proved that ‘free shopping’ is more attractive and attractive than ‘discounted’ sale;
During the event, the total turnover of Dah Sing Department Store and Zhonghua Department Store was several times that of Yong'an Department Store;
It can be said that the two families are making wedding clothes for others this time!
Also, the lottery receipt issued by Baiyou Group this time, some owners have returned home because they are tourists, so naturally they can't participate in the lottery; some people can't participate in the lottery because they are lost.
So, it saved a lot for Baiyou Group this time!
Citizens who have won the lottery, "free shopping" is naturally not really free, only 300 Hong Kong dollars!
It is only three hundred Hong Kong dollars, which is equivalent to one and a half months of men’s salary. It is also a very lucky prize.
(End of this chapter)
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Chapter 359 [Shocking price war] (seeking monthly pass!)
On October 28, Sincere Department Store took the lead in hitting the “Anniversary Sale” in the media;
Commodities are sold at a 10% discount on the original price on the sale day, and some products are even reduced to 20%.
Many people are thinking, do you want to start the department store bleeding sale first, are you afraid of losing your money?
Only people in the industry know that products like this kind of ‘genuine goods’ are sold at a low price (20% off), and the quantity is definitely limited (very few), but the advertising effect produced is very sensational.
Customers who arrive first may grab a 20% off product, but most of the customers who come later are unlikely to grab a 20% off product;
However, since the customer came and did not get the "big bargain", then the "small bargain" would not be let go, and they would always buy some 10% off goods;
Therefore, sellers can take the opportunity to deal with seasonal products or outdated products; reduce inventory of goods and speed up the return of funds.
Since Department Store first made the move and set the discount date from November 6th to November 10th for a total of five days.
The warm-up of the Sincere Department Store has aroused a lot of discussion among the people of Hong Kong Island and sharpened their swords.
"Oh my God, Xianshi Department Store actually dared to sell goods at a 20% discount. I'm afraid that the bottom pants are gone!"
"I want you to worry about it. Didn’t you see that it’s an individual product! This means that there are not many double-off products. As for the specific quantity, I am afraid that only the first person can see it, but it will be gone if it is late!"
"Then are you going?"
"Go, why not go, if you get a 20% discount, wouldn't it be a fortune!"
"Haha, it makes sense!"
Xianshi takes the lead in making the move, and Yongan is not willing to be lonely, and also puts out in the media ‘Give back to new and old customers, clearance sale season! ’
The discount of Yongan is similar to that of Xianshi. It seems that the two companies still have a joint meaning!
For whom, it goes without saying!
The heads of Dah Sing Department Store and Zhonghua Department Store hurriedly approached Mark to discuss countermeasures.
"President Mark, Xianshi and Yongan are doing big promotions at the same time. The purpose is self-evident; they must be watching the rapid changes in Dah Sing Department Store and Zhonghua Department Store. They are scared. ." said Wang Kefan, general manager of Dah Sing Department Store.
"Yes! If we give us two more preparation time, we will not be afraid!" said Chen Shili, general manager of China Department Store.
Both people believe that the new Dah Sing Department Store and Zhonghua Department Store, backed by the large group of Baiyou, are not afraid of Xianshi and Yongan at all;
Who is the boss of Baiyou Group? The Wu family, who is the head of the Chinese on Hong Kong Island, has no reason to fear Xianshi and Yongan;
However, it has only been more than three months since the two department stores belonged to the Baiyou Group. The resources and channels of the Baiyou Group have not yet been absorbed;
In addition, the two department stores were previously defeated by Xianshi and Yongan, so the two were still a little worried.
After listening to the report of the two, Mark frowned slightly, and soon stretched out;
After all, Xianshi Department Store and Yongan Department Store are still afraid.
Since the enemy is afraid, why are you nervous?
"Well, I see, don't worry, go to stabilize the company first, and countermeasures will be issued later!"
Wang Kefan and Chen Shili heard that they thought that Mark was going to report to the group company, so they left the office with peace of mind.
Mark will naturally not report to the group company immediately. At least he has to figure out a corresponding strategy before he informs the group company.
To do business on Hong Kong Island, you have to devote yourself to Zen, because there are too many people with capital;
Southeast Asia, Japan, America, Britain, France, Kazakhstan
When Mark’s marketing plan arrived on Fu Hongru, the president of Baiyou Group, Fu Hongru immediately approved-agree!
Fu Hongru personally took Mark to the headquarters of Oriental Media Group, and Yang Kang received the two.
"Brother Kang, the tide has risen in recent years! Tsk tsk, your media group is the boss's sharp edge, and it is highly valued!" Fu Hongru sat on the sofa carelessly, just like his own office, not at all out of sight.
It turned out that Yang Kang came from Uniqlo. He used to be directly under Fu Hongru, so the two have naturally got close to each other over the years.
"Brother Fu is joking. Recently, Baiyou Group has made great plans on Hong Kong Island. It has continued to acquire and established an antique company. This is the boss's treasure house. I think you are the boss's most favored group company recently!"
"Haha, didn't you also acquire Hong Kong Island Commercial Radio this year? Everyone is with each other!"
The two chatted for a while before switching to English and chatting with Mark.
It turned out that Mark’s response plan was:
With much publicity in the radio and newspapers, Dah Sing Department Store and Zhonghua Department Store launched the "Free Shopping Day"; during the period from November 5th to November 25th, customers who enter the store with a purchase amount of 30 Hong Kong dollars can keep their receipts , Participate in the lucky draw on December 1.
The prizes of the lottery are very simple. The prize is free shopping for one day (the amount is limited to 300 Hong Kong dollars), and the chance of the prize is 35 to 1.
Free shopping vouchers can be used in any company under the Baiyou Group, and there are many choices.
"Okay! This is a good way! Hong Kong people are good to gamble, go to Macau to gamble, go to the jockey club to bet on horses, everyone is very interested; Manager Mark's trick is to take advantage of Hong Kong people's good gambling psychology, and there must be a large number of people in gambling. Come." Yang Kang couldn't help but exclaimed, thinking that this foreign devil had become a Hong Kong Island Link, and this method was also conceivable.
The citizens of Hong Kong Island were suddenly beaten up by a series of business activities. It didn’t take long for the shopping plan that was just made to change their attention!
The three parties involved in this incident are all powerful department stores on Hong Kong Island. They advertised fiercely in the media and started a price war on Hong Kong Island.
With the promotion of advertisements, small and medium-sized department stores immediately felt miserable;
It turned out that some customers who planned to buy a certain product started to stop the purchase plan and planned to purchase when the three major department stores were engaged in activities.
The three major battles for a time spread to the entire retail industry, and the small and medium-sized owners complained repeatedly.
'One chicken dies, one **** crows' is a normal phenomenon of business competition, but if the situation continues, there will be more dead chickens than crowing chickens!
In order not to be a ‘dead chicken’, some small and medium-sized department stores have also joined the battle.
"Clearance sale, immigrate to Canada!"
"The lease term expires, clear the stock and return to the countryside!"
"Demolition of shops, 50% off clearance sale!"
More sensational slogans used by businesses:
"Bleeding! The price of jumping off the property!"
"Reduced to half to give you away, reduced to the time you laughed out! Reduced to the king and come again"
For a time, all the streets on Hong Kong Island were filled with discount slogans, and Hong Kong residents and tourists applauded and marveled!
On November 5, Dah Sing Department Store and Zhonghua Department Store came from behind and started the event first!
Many people have already sharpened their knives, and they rushed to the two department stores to purchase;
30 Hong Kong dollars can be used to participate in the following lottery, but since it is here, how can it be exactly 30 Hong Kong dollars!
So, many people really go shopping to the end, forgetting the original intention, and the value of the purchase is more than 30 Hong Kong dollars;
But it’s okay, you can draw twice if you reach 60, and so on.
The business is so good that it is more appropriate to use these five words to describe the two department stores, Daxin and Zhonghua;
Some of the goods on the counter were quickly sold out. Fortunately, we prepared in advance and refilled them in time. Otherwise, I don’t know how much money was lost!
Starting from the next day, the first department store was also crowded with people, and many people naturally wanted to rush to buy 20% off merchandise;
However, Xianshi's activities obviously fell behind. Some later people who did not grab the two-fold discount product were extremely upset, thinking that Xianshi was selling dog meat.
Because the event time of Dah Sing Department Store and Zhonghua Department Store is from November 5th to November 25th, Xianshi and Yongan had to extend the event time to withstand the storm.
Such a long activity time, some small and medium-sized department stores also had to bite their teeth to accompany;
But because these small and medium-sized department stores do not have strong strength, the activities they engage in are all false and deceitful;
Citizens are not fools, they are quickly recognized when they enter the shop, and finally go out of the shop empty-handed.
The activity lasted until November 18, and the social atmosphere changed suddenly;
Newspapers and magazines began to publish speeches by authoritative figures in business and politics. They pointed out that this is a vicious circle of competition, destroying the structure of Hong Kong Island’s retail industry, and it is easy to form a monopoly of large groups, which is not conducive to Hong Kong Island’s retail industry. develop.
This kind of public opinion quickly fermented, and some educated citizens also reacted.
"If a small and medium department store is toppled down, then large department stores will monopolize the department store industry on Hong Kong Island in the future; the profit they gave us today will definitely be doubled in the future."
"Yes! The terrible thing about monopolies is that they have no competitors. You can earn as much as you want. There is no benefit to customers at all!"
Under strong public opinion, the first department store that provoked the incident took the lead and stopped the discount activities on November 20;
Followed by Yongan Department Store, which also ceased activities on the 20th;
Dah Sing Department Store and Zhonghua Department Store deliberately stopped one day late and stopped their activities on the 21st.
It can be said that the three department stores this time are all winners. Although they have paid a great price, they have achieved some monopoly purposes;
At least for a long time, three semi-monopolized department stores on Hong Kong Island;
Maybe it was another challenge until Japanese-owned department stores came to Hong Kong in the 1970s.
If you insist on choosing a winner among the three department stores, it must be Baiyou Group;
The reason is very simple. Facts have proved that ‘free shopping’ is more attractive and attractive than ‘discounted’ sale;
During the event, the total turnover of Dah Sing Department Store and Zhonghua Department Store was several times that of Yong'an Department Store;
It can be said that the two families are making wedding clothes for others this time!
Also, the lottery receipt issued by Baiyou Group this time, some owners have returned home because they are tourists, so naturally they can't participate in the lottery; some people can't participate in the lottery because they are lost.
So, it saved a lot for Baiyou Group this time!
Citizens who have won the lottery, "free shopping" is naturally not really free, only 300 Hong Kong dollars!
It is only three hundred Hong Kong dollars, which is equivalent to one and a half months of men’s salary. It is also a very lucky prize.
(End of this chapter)
Chapter 359 Shocking price war seeking monthly pass!On October 28, Sincere Department Store took the lead in hitting the Anniversary Sale in the media;Commodities are sold at a 10% discount on the original price on the sale day, and some products are even reduced to 20%.Many people are thinking, do you want to start the department store bleeding sale first, are you afraid of losing your money?Only people in the industry know that products like this kind of genuine goods' are sold at a low price 20% off, and the quantity is definitely limited very few, but the advertising effect produced is very sensational.Customers who arrive first may grab a 20% off product, but most of the customers who come later are unlikely to grab a 20% off product;However, since the customer came and did not get the "big bargain", then the "small bargain" would not be let go, and they would always buy some 10% off goods;Therefore, sellers can take the opportunity to deal with seasonal products or outdated products; reduce inventory of goods and speed up the return of funds.Since Department Store first made the move and set the discount date from November 6th to November 10th for a total of five days.The warm-up of the Sincere Department Store has aroused a lot of discussion among the people of Hong Kong Island and sharpened their swords."Oh my God, Xianshi Department Store actually dared to sell goods at a 20% discount. I'm afraid that the bottom pants are gone!""I want you to worry about it. Didn't you see that it's an individual product! This means that there are not many double-off products. As for the specific quantity, I am afraid that only the first person can see it, but it will be gone if it is late!""Then are you going?""Go, why not go, if you get a 20% discount, wouldn't it be a fortune!""Haha, it makes sense!"Xianshi takes the lead in making the move, and Yongan is not willing to be lonely, and also puts out in the media Give back to new and old customers, clearance sale season! 'The discount of Yongan is similar to that of Xianshi. It seems that the two companies still have a joint meaning!For whom, it goes without saying!The heads of Dah Sing Department Store and Zhonghua Department Store hurriedly approached Mark to discuss countermeasures."President Mark, Xianshi and Yongan are doing big promotions at the same time. The purpose is self-evident; they must be watching the rapid changes in Dah Sing Department Store and Zhonghua Department Store. They are scared. ." said Wang Kefan, general manager of Dah Sing Department Store."Yes! If we give us two more preparation time, we will not be afraid!" said Chen Shili, general manager of China Department Store.Both people believe that the new Dah Sing Department Store and Zhonghua Department Store, backed by the large group of Baiyou, are not afraid of Xianshi and Yongan at all;Who is the boss of Baiyou Group? The Wu family, who is the head of the Chinese on Hong Kong Island, has no reason to fear Xianshi and Yongan;However, it has only been more than three months since the two department stores belonged to the Baiyou Group. The resources and channels of the Baiyou Group have not yet been absorbed;In addition, the two department stores were previously defeated by Xianshi and Yongan, so the two were still a little worried.After listening to the report of the two, Mark frowned slightly, and soon stretched out;After all, Xianshi Department Store and Yongan Department Store are still afraid.Since the enemy is afraid, why are you nervous?"Well, I see, don't worry, go to stabilize the company first, and countermeasures will be issued later!"Wang Kefan and Chen Shili heard that they thought that Mark was going to report to the group company, so they left the office with peace of mind.Mark will naturally not report to the group company immediately. At least he has to figure out a corresponding strategy before he informs the group company.To do business on Hong Kong Island, you have to devote yourself to Zen, because there are too many people with capital;Southeast Asia, Japan, America, Britain, France, KazakhstanWhen Mark's marketing plan arrived on Fu Hongru, the president of Baiyou Group, Fu Hongru immediately approved-agree!Fu Hongru personally took Mark to the headquarters of Oriental Media Group, and Yang Kang received the two."Brother Kang, the tide has risen in recent years! Tsk tsk, your media group is the boss's sharp edge, and it is highly valued!" Fu Hongru sat on the sofa carelessly, just like his own office, not at all out of sight.It turned out that Yang Kang came from Uniqlo. He used to be directly under Fu Hongru, so the two have naturally got close to each other over the years."Brother Fu is joking. Recently, Baiyou Group has made great plans on Hong Kong Island. It has continued to acquire and established an antique company. This is the boss's treasure house. I think you are the boss's most favored group company recently!""Haha, didn't you also acquire Hong Kong Island Commercial Radio this year? Everyone is with each other!"The two chatted for a while before switching to English and chatting with Mark.It turned out that Mark's response plan was:With much publicity in the radio and newspapers, Dah Sing Department Store and Zhonghua Department Store launched the "Free Shopping Day"; during the period from November 5th to November 25th, customers who enter the store with a purchase amount of 30 Hong Kong dollars can keep their receipts , Participate in the lucky draw on December 1.The prizes of the lottery are very simple. The prize is free shopping for one day the amount is limited to 300 Hong Kong dollars, and the chance of the prize is 35 to 1.Free shopping vouchers can be used in any company under the Baiyou Group, and there are many choices."Okay! This is a good way! Hong Kong people are good to gamble, go to Macau to gamble, go to the jockey club to bet on horses, everyone is very interested; Manager Mark's trick is to take advantage of Hong Kong people's good gambling psychology, and there must be a large number of people in gambling. Come." Yang Kang couldn't help but exclaimed, thinking that this foreign devil had become a Hong Kong Island Link, and this method was also conceivable.The citizens of Hong Kong Island were suddenly beaten up by a series of business activities. It didn't take long for the shopping plan that was just made to change their attention!The three parties involved in this incident are all powerful department stores on Hong Kong Island. They advertised fiercely in the media and started a price war on Hong Kong Island.With the promotion of advertisements, small and medium-sized department stores immediately felt miserable;It turned out that some customers who planned to buy a certain product started to stop the purchase plan and planned to purchase when the three major department stores were engaged in activities.The three major battles for a time spread to the entire retail industry, and the small and medium-sized owners complained repeatedly.'One chicken dies, one **** crows' is a normal phenomenon of business competition, but if the situation continues, there will be more dead chickens than crowing chickens!In order not to be a dead chicken', some small and medium-sized department stores have also joined the battle."Clearance sale, immigrate to Canada!""The lease term expires, clear the stock and return to the countryside!""Demolition of shops, 50% off clearance sale!"More sensational slogans used by businesses:"Bleeding! The price of jumping off the property!""Reduced to half to give you away, reduced to the time you laughed out! Reduced to the king and come again"For a time, all the streets on Hong Kong Island were filled with discount slogans, and Hong Kong residents and tourists applauded and marveled!On November 5, Dah Sing Department Store and Zhonghua Department Store came from behind and started the event first!Many people have already sharpened their knives, and they rushed to the two department stores to purchase;30 Hong Kong dollars can be used to participate in the following lottery, but since it is here, how can it be exactly 30 Hong Kong dollars!So, many people really go shopping to the end, forgetting the original intention, and the value of the purchase is more than 30 Hong Kong dollars;But it's okay, you can draw twice if you reach 60, and so on.The business is so good that it is more appropriate to use these five words to describe the two department stores, Daxin and Zhonghua;Some of the goods on the counter were quickly sold out. Fortunately, we prepared in advance and refilled them in time. Otherwise, I don't know how much money was lost!Starting from the next day, the first department store was also crowded with people, and many people naturally wanted to rush to buy 20% off merchandise;However, Xianshi's activities obviously fell behind. Some later people who did not grab the two-fold discount product were extremely upset, thinking that Xianshi was selling dog meat.Because the event time of Dah Sing Department Store and Zhonghua Department Store is from November 5th to November 25th, Xianshi and Yongan had to extend the event time to withstand the storm.Such a long activity time, some small and medium-sized department stores also had to bite their teeth to accompany;But because these small and medium-sized department stores do not have strong strength, the activities they engage in are all false and deceitful;Citizens are not fools, they are quickly recognized when they enter the shop, and finally go out of the shop empty-handed.The activity lasted until November 18, and the social atmosphere changed suddenly;Newspapers and magazines began to publish speeches by authoritative figures in business and politics. They pointed out that this is a vicious circle of competition, destroying the structure of Hong Kong Island's retail industry, and it is easy to form a monopoly of large groups, which is not conducive to Hong Kong Island's retail industry. develop.This kind of public opinion quickly fermented, and some educated citizens also reacted."If a small and medium department store is toppled down, then large department stores will monopolize the department store industry on Hong Kong Island in the future; the profit they gave us today will definitely be doubled in the future.""Yes! The terrible thing about monopolies is that they have no competitors. You can earn as much as you want. There is no benefit to customers at all!"Under strong public opinion, the first department store that provoked the incident took the lead and stopped the discount activities on November 20;Followed by Yongan Department Store, which also ceased activities on the 20th;Dah Sing Department Store and Zhonghua Department Store deliberately stopped one day late and stopped their activities on the 21st.It can be said that the three department stores this time are all winners. Although they have paid a great price, they have achieved some monopoly purposes;At least for a long time, three semi-monopolized department stores on Hong Kong Island;Maybe it was another challenge until Japanese-owned department stores came to Hong Kong in the 1970s.If you insist on choosing a winner among the three department stores, it must be Baiyou Group;The reason is very simple. Facts have proved that free shopping' is more attractive and attractive than discounted' sale;During the event, the total turnover of Dah Sing Department Store and Zhonghua Department Store was several times that of Yong'an Department Store;It can be said that the two families are making wedding clothes for others this time!Also, the lottery receipt issued by Baiyou Group this time, some owners have returned home because they are tourists, so naturally they can't participate in the lottery; some people can't participate in the lottery because they are lost.So, it saved a lot for Baiyou Group this time!Citizens who have won the lottery, "free shopping" is naturally not really free, only 300 Hong Kong dollars!It is only three hundred Hong Kong dollars, which is equivalent to one and a half months of men's salary. It is also a very lucky prize.End of this chapter
