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Published at 25th of December 2023 05:15:49 AM


Chapter 362: [Sing Tao News Agency? 】

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Chapter 362 [Sing Tao News Agency? 】

The media industry on Hong Kong Island has never been peaceful. This is beyond doubt.

A person in the newspaper industry said: “There are many newspapers and periodicals, and a needle is so saturated that it will cause waves! Nowadays, there are people throwing stones or even bombs!”

The general meaning of this statement is that there are more and more new newspapers, whether it is rich or not, people want to get a piece of the pie.

In fact, selling newspapers can hardly make a lot of money. The main income of everyone is still from advertising.

So, those who enter this industry may be more concerned about other things!

On March 20, Oriental Media announced that in order to reward new and old customers, its two daily newspapers, Oriental Daily and Ming Pao, will be sold in half. The original 3 cents (0.3 Hong Kong dollars) newspaper will only cost 1.5 cents from now on. ;

"Economic Weekly" and "Fashion Weekly" followed, and began to sell in half.

I panicked, and many colleagues in the newspaper industry started to panic!

Why?

It turns out that these newspapers are very aware of the department store wars that took place last year. The situation is as tragically as an industry shock.

Although it was the Sincere Department Store and Yongan Department Store that provoked the incident, everyone saw it clearly, but the winners were Dah Sing Department Store and Zhonghua Department Store backed by the ‘shark daring’.

Nowadays, the Oriental Media Group, a subsidiary of ‘Shark’s Dare’, is making a big price cut, why don’t you worry about it!

Orient Media itself is a media giant in Asia, and its subsidiary "Oriental Daily" and "Ming Pao" are one of the most popular daily newspapers in Asia;

Therefore, if the Oriental newspapers increase their prices, it will inevitably cause panic in the newspaper industry on Hong Kong Island.

At the same time that the Oriental News Agency was putting prices on a large scale, the Oriental News Agency began to hide some breaking news privately, exclusively for the Oriental Newspaper;

Of course, the so-called Tibetan private can only be carried out in a low-key manner, and the time can only be controlled within one day;

In other words, the news that the Oriental News broke out was still available for sale at the Oriental News Agency the next day;

However, a day’s time is enough for Eastern Press to lead the way!

"Boss, do you want to buy a newspaper? Starting today, "Oriental Daily" and "Ming Pao" will put prices at half the usual price!" The newsstand boss spared no effort to recommend.

Because the Oriental Media Group promises that the profits made by the newsstand will not change;

In this way, how can the bosses of these newsstands not strongly recommend it!

The discerning newsstand owner knows whom to turn to. After all, there is an Eastern News Agency behind the Eastern Press, which is so powerful that it is eye-catching;

Furthermore, under the premise of similar quality, low prices mean best-selling, which means that newsstands can get more profits.

"Really! Shark is finally thinking of giving back to our old customers!" The visitor is obviously a regular customer of Oriental News, so he started to tease.

"This is not a simple feedback. Oriental Press is giving back to everyone at a loss this time!" The newsstand boss actually knows something, but it is impossible to tell because this is damaging his own business.

"Loose money? Boss, do you really believe that capitalists never trade at money loss." The newspaper buyer said a bunch of his own opinions, and even commented on the department store war some time ago.

"If a group of small businesses have fallen, these capitalists will be able to monopolize the market. By that time, their losses will be recovered several times!"

The newsstand boss sees that this is not the way. He is in business, but he is not here to listen to your talk.

"Discounts are always a good thing. Could it be that some are cheaper, you don’t buy, you would rather buy high-priced things!"

"I'm just discussing this issue from a deep level!"

"Okay! If you don't go to work, you may be late!"

Sing Tao News

Hu Xian felt nervous when he heard that Oriental Media Group had implemented half-fold sales for its newspapers and periodicals;

It turned out that Hu Xian was very envious of seeing the Oriental News Agency of the Oriental Media Group, showing its brilliance in Asia;

Then Sing Tao News Agency took a huge loan from the bank and quietly established its own news agency.

So, if Sing Tao News' newspaper sales decrease or profits decrease, it will inevitably cause bank loan repayment problems.

Hu Xian summoned the management in the conference room of Sing Tao News.

At this time, Hu Xian is still calm, and the immaturity that has just entered the newspaper has faded, but the expression on his face still conveys a message to the management;

That is the company needs your support, and he is still a reliable boss!

"President, it’s really impossible. Let’s go to Eastern Media to apologize to Wu Guangyao, saying that this is just a problem caused by our lax review of the manuscript; I believe that with Wu Guangyao’s net worth and identity, he may not care about us anymore and engage in sales promotion. !" A management said.

With Wu Guangyao’s status on Hong Kong Island today, it is not embarrassing to bow to him. This is the thought of many management!

Of course, if it weren’t for Sing Tao News Agency’s massive borrowing this year, it would launch an advance to the news agency;

Sing Tao News Agency may not react so violently!

So, this time Wu Guangyao really hit the snake to seven inches!

"No! It was Oriental News that provoked the right and wrong. Why did Sing Tao News have to apologize! If we do this, Sing Tao News will not be able to raise its head in front of colleagues in the future, and the impact on Sing Tao News will be immeasurable! "Hu Xian refused.

Some people think that Hu Xian wants face, they can’t help but shook their heads secretly, too young!

Losing face is small, but losing ancestry is big!

However, because the situation has not yet expanded, some management think they can still wait and see;

If the Dongfang Newspaper’s big price increase only lasts for a short period of time, it will undoubtedly have little effect on Sing Tao Newspaper!

"If we follow the Eastern Newspaper industry to increase prices, and then find ways to increase advertising revenue, so that we can reduce losses!" Another management suggested.

"How to increase advertising revenue is a big deal. A substantial increase in prices will definitely not work. Increasing too many advertising spaces obviously affects the quality of the newspaper." A management said sharply.

The management who said that they followed the big price hikes wanted to say something and stopped. In the end, they didn't express their own ideas at the meeting, but this behavior was still caught by Hu Xian.

After the meeting broke up, Hu Xian called the management to his own company.

"Manager Lin, I think you didn't say something just now, so please tell me now!" Hu Xian was sincere and didn't have the boss's arrogance.

Naturally, the management wouldn’t hide privately, and said: “I mean, we also follow the price reduction promotion, and then when we publicize, we can increase the sales of the newspaper a lot; in this way, we have a reason. Increase advertising costs."

Hu Xian heard the executives’ words, and quickly refused: “No, if this matter is exposed, Sing Tao Newspaper will fall into a deadly place. Don’t mention it again.”

After the management heard what Hu Xian said, there was no argument, after all, the matter has not reached that point!

(End of this chapter)




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