LATEST UPDATES

Published at 25th of December 2023 05:15:46 AM


Chapter 363: [Announce the S penalty for literati running a newspaper! ] (Seeking month

If audio player doesn't work, press Stop then Play button again








Chapter 363 [Announce the S penalty for literati running a newspaper! 】(Ask a monthly pass!)

Eastern Media Group meeting room

Wu Guangyao sits in the main seat, with a group of executives from Eastern Media on both sides.

"I have defined a term for the current media industry on Hong Kong Island, that is, copycat media are rampant, and literati come to join in the fun; the result is that the industry level is uneven and the threshold is too low, which is not conducive to the long-term development of the media industry."

"I plan to open another weekly magazine, the content is a comprehensive magazine, the layout requires graphics and text; readers can obtain information, but also can entertain."

"In this weekly magazine, we used ads to bombard and promote in Asia. It is bound to be an instant hit on Hong Kong Island and outside Hong Kong Island."

Naturally, Wu Guangyao’s move was not a temporary motive. Over the years, Wu Guangyao has discovered that there are too many newspapers and periodicals on Hong Kong Island, and the level is uneven. He has long wanted to reshuffle the industry and survive the fittest.

Announcing the end of the copycat media industry and announcing the death penalty for literati running newspapers!

As soon as everyone listened, their spirits immediately came!

East Media Group has been too gentle these years, forgetting that the media industry is a business;

Since it’s a business, it should be a life and death to treat competitors.

"Boss, since this weekly magazine is going to be big, then we can directly hire people from other newspapers with high salaries. Wouldn't it be the best of both worlds!" Yang Kangjian said.

Without any hesitation, Wu Guangyao said, "Yes, you can do this! Remember, this weekly magazine must be a magazine with a very large investment in the early stage. Don't be reluctant to spend money; only in this way can we be qualified to fight hard. The copycat media industry told them that it is not that the media industry has no threshold, but that we, Oriental Media, have not yet set a threshold."

"Boss, the name of this weekly magazine?" Shen Baoxing asked. After a long time, the boss hasn't named it yet!

Wu Guangyao hesitated for a moment, and still said, "I Weekly!"

Although the name is similar to the magazine name of the former Li Traitor, if you replace it, does this dog traitor have no chance to make trouble.

At least, it is certain that Wu Guangyao still has no chance for him in the media industry!

This dog traitor should be only 13 years old this year!

If it weren’t for not being an adult, Wu Guangyao would have planned to find someone from Sitang to give him a violent beating!

"Good name! Simple, clear and catchy!" Shen Baoxing couldn't help but praise.

"Then I hope you will manage this newspaper well. This newspaper is different from Economic Weekly and Fashion Weekly. It is a popular magazine, so we must consider the tastes of the public when it comes to layout, color, and content."

"Don't worry, boss, we know what you mean!"

To put it bluntly, this magazine is based on sales, and the taste is popular!

On the third day of the promotion of Oriental News, some people jumped out and accused Oriental News that this was a malicious competition!

Orient News responded that this is the shopping mall, and the shopping mall is the battlefield. Put away your bookishness!

Do not give too much explanation, this question and answer shows the domineering of the Oriental Media Group.

For a time, the newspaper industry on Hong Kong Island was dumb, this time the Oriental Media Group is here for real!

The readers of Hong Kong Island have had a very happy time. The newspaper that used to be 3 cents in the past is only 1.5 cents, which saves a lot of money.

Be aware that some people who like to read newspapers cost more than ten Hong Kong dollars a month to buy newspapers. For an employee with only two to three hundred wages, it is quite heartache.

"I really hope that the price reduction period of this promotion by Oriental Press can be longer!" Many people sighed.

Just when Hong Kong Island was caught in a newspaper promotion, the newspaper industry on Hong Kong Island broke into thunder again!

Oriental newspapers spent a lot of money, digging the corners of other newspapers, and made great gains;

Like Sing Tao News, Overseas Chinese Daily, Xin Ming Daily, some senior executives announced their resignation;

And the Oriental newspaper generously admitted that these people will gather under the authority of the East to jointly start the publication "I Weekly";

" Weekly Ⅰ" has not yet been published, it has already taken the lead;

These job-hopping executives took turns to Hong Kong Island Commercial Radio to explain the magazine "I Weekly" and advertise.

"I Weekly" not only advertises on the radio, but also sends out flyers everywhere and conducts raids.

Oriental Newspaper even promotes it in newspapers. "I Weekly" will spend 5 million Hong Kong dollars on advertising at home and abroad to become the most popular magazine in Asia.

"crazy!"

This is a word given by colleagues in the media industry on Hong Kong Island to evaluate Oriental Media!

When Wu Guangyao learned from the executives who had jumped from Sing Tao News that Sing Tao News was quietly forming Sing Tao News, he immediately decided that the plan of Sing Tao News had to be blocked, and even killed Sing Tao News!

The   News Agency is the nuclear force of Oriental Media, and will never allow others to get involved. This is Wu Guangyao’s bottom line!

Wu Guangyao couldn’t help thinking about Onassis’s words: “We have never stopped making our opponents life and death; occasionally, in order to make the ladies happy, we pretend to be civilized!”

At this time, Wu Guangyao has decided that he must not be merciful to the enemy in the market, and he will never have any goodwill acquisitions in his heart.

As long as the company you like, as long as it is not illegal, where is the goodwill of the acquisition?

"What's the matter, why is the sales of "Sing Tao Daily" so high recently? Even if they follow us to promote sales, it is impossible for sales to increase so fast?" Yang Kang said incredulously.

At this time, Shen Baoxing also looked incredible;

Before the media war, the "Oriental Daily" sold 105,000 copies a day, while the "Sing Tao Daily" sold only 70,000 copies a day;

In this promotion, the daily sales volume of "Oriental Daily" reached 15 copies, but "Sing Tao Daily" actually claimed that there were 12 daily sales.

According to the truth, the Oriental newspaper first promoted, and naturally the increase should be higher. I did not expect "Sing Tao Daily" to take the lead instead.

When Wu Guangyao also heard the news, he immediately smiled!

"Boss, what are you laughing at?" Yang Kang asked curiously.

"I laughed at the Sing Tao News Agency and wanted to kill myself!" Wu Guangyao said coldly.

Yang Kang and Shen Baoxing suddenly felt the air cold, the boss seems to have changed a bit recently, that's a bit tougher!

But this is a good thing!

The two have discussed before, the boss is too gentle with his competitors.

"The boss meant that Sing Tao Daily falsely reported sales?" Yang Kang asked tentatively.

Wu Guangyao nodded without speaking.

Shen Baoxing and Yang Kang listened, and their brains immediately started to work.

"That's it! According to Editor-in-Chief Lei, Sing Tao Daily deliberately wanted to build its own news agency and did not hesitate to borrow a huge amount of money; if I guess it is correct, it must be that their sales promotion has caused financial tension and there is a risk of not being able to repay the loan, so it took the risk. ; The intention is to increase advertising costs under the guise of increased sales to make up for the loss of newspaper sales.” Yang Kang said.

"Yes, it should be like this!" Shen Baoxing echoed.

"Then should we take this as news and detonate it!" Lu Qingshan of Oriental News said.

"The time has not arrived!" Wu Guangyao, Yang Kang and Shen Baoxing said in unison, and then everyone laughed.

Wu Guangyao thought for a while, decided to add another fire, and said: "Let’s increase the advertising fee first, so that Sing Tao Daily will not have any scruples!"

"Haha, the boss is brilliant!" Shen Baoxing immediately reacted, Wu Guangyao, this is to let Sing Tao Daily have no worries.

(End of this chapter)




Please report us if you find any errors so we can fix it asap!


COMMENTS