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Published at 25th of December 2023 05:15:26 AM


Chapter 374: [The final offensive]

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Chapter 374 [Final Offensive]

Ginza, Lenovo Building.

In the past two years, the competition between Japanese electrical appliances and American electrical appliances can be described as extremely fierce, especially in the TV field, which is the main battlefield for both sides.

Since 1962, the “Ten Day Meeting” led by Lenovo Electric has united the seven major electrical appliances manufacturers in Dongying to launch a fierce offensive against TV manufacturing in the United States.

Especially Lenovo's Trinitron technology has made American TVs helpless.

Of course, Lenovo does not eat alone, and sells 800,000 units of Trinitron picture tubes to Dongying colleagues every year;

Lenovo sells about 600,000 color TVs every year. Except for the first six months of no profit, TV sets and picture tubes began to make profits in 1963 and 1964; among them, TV sets and picture tubes made a profit of US$25 million in 1963. , 1964 made a profit of 30 million U.S. dollars.

At this time, there are only a few TV manufacturers in the United States, and the rest have all closed down;

The remaining five TV manufacturers are Motorola, Warwick, American Radio, General Electric, and Dennis.

In the meeting room, Wu Guangyao and six executives from Lenovo Electric are having a meeting.

"There are only five TV manufacturers left in the United States. Do you think we can completely eliminate them?" Wu Guangyao asked.

As long as the last five home appliance vendors are eliminated, even if half of them are eliminated, it will be enough to make Lenovo Electric make a lot of money.

Currently, a TV earns about US$25 to US$35. If Dongying TV can completely defeat the American TV industry, it will immediately raise the price, and then the profit of a TV can be doubled.

Akio Morita seemed to have planned for a long time, and said, "President, I have one thing to pay attention to. It's a price!"

Wu Guangyao smiled and said, "Let’s talk! As long as you can earn it back, paying nothing is not a big price!"

Everyone is coming, and Morita Akio’s ability in the past few years is obvious to all;

Akio Morita is mainly responsible for Dongying’s unexpected international market, running abroad all the year round;

In the past few years, the overseas business operation of Lenovo Electric has been advancing by leaps and bounds.

"There are five TV manufacturers left in the United States: Motorola, Warwick, American Radio, General Electric, and Genesis. If we take the initiative to step up and initiate acquisitions of Motorola’s TV industry; Several other electrical appliance companies in Dongying made an acquisition." Akio Morita said confidently.

"Then what price do you think we need to pay for the Motorola TV project?" At this time, Wu Guangyao couldn't help but get serious.

Because, Motorola also has factories in Dongying, Taiwan and other places. Therefore, in order to retaliate against Dongying electrical manufacturers for selling low-priced TVs in the United States, Motorola retaliated by selling low-priced TVs in Dongying.

For example, the original market price of a color TV should be 650 U.S. dollars. Toyoung Electric Co., Ltd. sold it at a loss in the United States in 1962, and you could buy a color TV for 450 U.S. dollars. The United States sells at around $550, continuing to squeeze large manufacturers.

And because Motorola has factories in Dongying and Taidao, it has also joined the war. It sold color TVs at Dongying for $550 a unit, in turn, to retaliate against Dongying electrical manufacturers.

"We put forward a condition that Motorola could not refuse, that is, at a price of US$70 million, the purchase of Motorola's TV manufacturing rights sold to Japan, factories in Taijima and other places, and Motorola's closure of American TV factories."

Everyone took a sigh of relief. Lenovo Electric made a profit of only US$50 million a year. This is still because of the Trinitron technology; otherwise, the profit of a year would cost about US$25 million.

And now it is necessary to spend 70 million US dollars to stop Motorola from producing televisions, no wonder Morita Akio said it was a big price.

Not to mention that Motorola has no reason to refuse this price. If Lenovo Electric does not have Trinitron technology, it will not refuse.

"Okay! Go talk to Motorola!" Wu Guangyao immediately agreed.

It seems that the price paid is very high. In fact, if Motorola’s TV industry is really brought down, the annual profits of Lenovo Electric will probably be up to 50 million US dollars;

The important thing is that Lenovo can dominate the TV industry for 30 years without problems.

Akio Morita got Wu Guangyao's consent and immediately rushed to the Motorola headquarters by plane.

The negotiation took only three days, and the two parties signed an acquisition in the United States to attract the world’s attention!

Lenovo Electric paid $75 million to Motorola, and Motorola packaged and sold the TV industry chain (including technology) to Lenovo Electric.

The news has been released, and it immediately caused a huge sensation in world business!

No one thinks that Lenovo Electric is a loss, but to describe Lenovo Electric as "the wolf is coming."

In the mid-1960s, what is the concept of a huge amount of US$75 million? In terms of purchasing power, it may be US$3 billion in the 21st century;

And Motorola’s TV industry, to put it bluntly, is a loser under the offensive of the Dongying electrical appliance manufacturer. Who wants to be worth so much money?

Wu Guangyao agrees to this plan, not because he thinks Motorola’s TV industry is worth so much;

But Motorola’s TV will be discontinued as soon as possible, and Lenovo’s Trinitron TV will be able to increase its price earlier. This is the key.

To put it bluntly, whether it is now or in the future, many acquisitions are not for the company that was acquired, but for the purpose of monopoly;

Achieving monopoly is the classic in acquisitions and mergers and acquisitions!

On March 10th, Wu Guangyao deliberately changed the location of the'Ten Day Meeting' to the Ritz-Carlton Hotel in Ginza, and Wu Guangyao represented Akio Morita to leave the meeting.

"Mr. Wu, I didn't expect Lenovo Electric to have such courage to acquire Motorola's TV industry quietly!" Matsushita Masaharu, the son-in-law of Konosuke Matsushita, said.

Konosuke Matsushita has no sons, and he handed Matsushita Electric to his son-in-law Masaharu Matsushita two years ago.

At this time, everyone in the room is sincerely admired. Although everyone is a competitor, the American TV has not disappeared at this time, and everyone is still an ally;

Furthermore, Lenovo’s Trinitron picture tube is what everyone needs!

Lenovo Electric’s Trinitron picture tube has not been supplied to Dongying Electric Appliances supplier for the first three months since its production;

Afterwards, the supply has not been cut off. Of course, the profit of each picture tube is about 15 US dollars, and Lenovo Electric can be regarded as an extra business.

"Everyone, the longer this war drags on, the greater our losses! Therefore, the remaining four American manufacturers of Warwick, American Radio, General Electric, and Dennis, which produce television sets, will be handed over to you. If the two are acquired by us, we can immediately increase the price. At that time, the price of the acquisition will only be earned in two or three years. And our TV production industry in Dongying can dominate for at least 30 years." Wu Guangyao Said.

Matsushita Electric, as the leader of the Dongying electric appliance industry, naturally took the lead in responding: “Then let’s set the goal of Matsushita Electric as General Electric! Everyone, in fact, there are still many merits in American TV technology, so we will buy them. There can be windfalls."

Good guy, a talent, Wu Guangyao couldn’t help but praise Matsushita Masaharu in his heart.

After the meeting, Wu Guangyao couldn't help but sigh that American televisions and electrical appliances may not last until the 1970s before they will be divided up by Dongying.

Haha, Wu Guangyao thinks this feeling of witnessing history and creating history is really good!

(End of this chapter)




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