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Published at 25th of December 2023 05:14:27 AM


Chapter 408: [Four inventory] (seeking a monthly pass!)

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Chapter 408【Four Inventory】(Seeking monthly ticket!)

The high-level meeting of the Star Group was held in the conference room of the Ritz-Carlton Hotel on Hong Kong Island.

Star Hotel Management Group’s hotels are divided into three categories: luxury hotels, mid-range hotels, and resort hotels;

Luxury hotel brands-Ritz-Carlton Hotel, Shangri-La Hotel;

Mid-range hotel brand——Holiday Hotel;

Resort hotel brand-place name + Ritz Hotel.

Currently, Star Hotel Group has opened nine luxury hotels: 8 Ritz-Carlton hotels (Boston, New York, Washington, Los Angeles, London, Paris, Osaka, Tokyo, Hong Kong Island), and 1 Shangri-La Hotel (Hong Kong Island) );

The luxury hotels under construction by Star Hotel Group are: Four Shangri-La Hotels (Singapore, Kuala Lumpur, Bangkok, Fiji)

The strength of thirteen luxury hotels, in this era when the hotel industry is in the beginning, naturally belongs to the well-deserved overlord.

Star Hotel Group also has three luxury resort hotels, namely the Ritz Hotel Las Vegas, the Ritz Hotel Los Angeles, and the Ritz Hotel Rome.

Star Hotel Group also has 30 mid-range hotels, all of which are franchised holiday hotels, including 20 in the United States, 7 in Europe, and 3 in Asia.

In the conference room, CEO Charles, CFO George, COO Louis, 12 hotel general managers (9+3), Holiday Inn head Will, a total of 16 executives;

Most of them are Europeans and Americans, only two of them are Asians (one Chinese and one Eastern).

The CEO Charles took the lead in giving a report: "At present, the overall operating status of the hotels under Starlight is the service concept and modern hotel concept of the Ritz Hotel, the forefront of the hotel industry in the world. They are our two winning weapons; talking about modernization. The hotel concept is the modern concept of hardware equipment and software (service) management. We have to mention our wise BOSS. Every opinion he puts forward is precious. I believe that those who are doing it agree with this point of view. "

Charles’ words seem to be flattering, but in fact they are just a show of true feelings and won the enthusiastic applause of everyone.

Actually, Wu Guangyao also gave a lot of ideas based on some memories of living in luxury hotels in his previous life, and became a space-time porter;

These ideas have undoubtedly accelerated the process of modern luxury hotels!

Charles went on to say: "I have two plans that require the consent of the BOSS and the support of all colleagues!"

Wu Guangyao said: "Well, you say it!"

Charles said: "First, we already have the naming rights for Ritz-Carlton hotels outside the United States, so we should take down the naming rights for Ritz-Carlton hotels in the United States and acquire seven Ritz-Carlton hotels. In this way, Liz The Scarlton Hotel belongs to our Star Group."

Charles’ first plan made everyone in the conference room feel short of breath. This is a big acquisition plan, which is expected to cost 150 million US dollars.

Wu Guangyao is smiling, everyone can't see the boss's decision.

Charles continued: “Second, we need to invest in a hotel management school to meet our rapidly growing talent needs.”

After the two plans were finished, Charles waited quietly for Wu Guangyao to make a statement.

Wu Guangyao Chao, Chief Financial Officer George said: "You first report on your financial situation."

George listened, paused for a few seconds, and said: "Last year (1966), five luxury hotels and 25 mid-range hotels were open for business throughout the year, with a profit of 10 million US dollars. US$3 million."

Why did George calculate it separately for everyone? Naturally, it is convenient for everyone to calculate the rate of return.

Wu Guangyao quickly calculated the rate of return, which was about 10%.

also said that investing in a luxury hotel requires ten years to pay back!

No, this is still the rate of return for hotels in a very good operating condition in the world;

The normal level should be about 15 years to pay back, and there are many hotels that are directly at a loss.

Since the hotel industry is so ‘not profitable’, why are so many people driven by it?

The reason is that the hotel is a capital and cash flow industry.

Heavy capital refers to the land and properties of the hotel. Luxury hotels may be back on the day you acquire the land, because the land and properties are also appreciating.

Cash flow, the hotel is undoubtedly a cash cow, which is very convenient for bank loans, and banks are also willing to lend to hotels.

Because of these two willingness, even if it takes 20 years to pay back, there is too much capital willing to enter this industry.

In short, investing in a five-star hotel project is not something ordinary people can afford. Generally, it will adopt a capital operation model, and reduce operating risks through the release of share financing. It must have sufficient capital support and a long-term investment return cycle plan.

Of course, Wu Guangyao is not an ordinary person, and the money is too much to spend, so he does not consider capital operation for the time being.

Wu Guangyao said to everyone in the conference room: "I agree to both of George’s proposals! However, the acquisition of six Ritz-Carlton hotels in the United States will need to be delayed for one or two years until I draw out funds from shipping. Okay. First buy the naming rights of the Ritz Hotel in the United States and open a professional hotel management school, preferably with the cooperation of the local government of the United States. You plan well and send the complete plan to me."

Wu Guangyao can get it for 200 million US dollars, but the money is needed for hunting down the real estate and stocks of Hong Kong Island and cannot be misappropriated;

As for loans, Starlight Hotel Management has already loaned tens of millions of US dollars and will not make excessive loans for the time being;

Furthermore, as long as the US naming rights of the Ritz Hotel are bought, the six Ritz hotels can be acquired at any time, without affecting them.

George happily said: "BOSS Wise"

A flattery gave it to everyone, letting everyone see that George is not only capable, but also good for flattering. It is no wonder that he can own 0.5% of the shares of Xingyao.

Wu Guangyao's next sentence made a lot of high-level people excited.

"After five years, I will take out 2% of the group shares for an equity incentive. If there is a hotel brand listed in the future, you can go to it. You have to work hard, my shares are not so easy to take!"

Wu Guangyao does not care about 2% of the shares, but more about the five years that everyone has been motivated to struggle.

Five years later, maybe this hotel group is worth 1 billion U.S. dollars, and 2% of the shares are 20 million U.S. dollars;

Xingyao’s middle and high-level managers have hundreds of them, and they all have the opportunity to receive this bonus.

Wu Guangyao wants these people to have a state of being motivated.

After the meeting is over, a group of high-level managers will stay in the hotel for another two days, and the general managers of each hotel will hold an exchange meeting to learn from each other and summarize the improvements in operation.

In short, the general managers of these five-star hotels are the mainstay of the Star Group.

(End of this chapter)




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