Chapter 102: 102
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The next afternoon.
There's a man in the studio who surprised the collective employees. There's a lot of money.
Of course, it was not the money that surprised the employees, but his intention. In addition to pulling a truck full of 30 cases of drinks, he also brought a contract, which surprised the studio employees.
"Guorun exclusive title journey to the West program contract"
there are a lot of contracts, many of which are unimportant. The main points are just a few points. Guorun company wants to be named the journey to the West program of luminous, and it is an exclusive title. The title fee is five million yuan!
Five million. To tell you the truth, it's a small change for the popular variety shows of major TV stations. The staff of the studio follow Liu ChiYan, who has seen the world, and five million won't surprise them. What surprised them is that the night light, which is on the street, can attract five million advertising sponsorship? You know, his show was shot by all the TV stations.
The staff couldn't figure it out. In the end, it can only be attributed to Guorun's thanks to luminous for helping them with this advertising and promotion plan, so as to bring them back to life. People can be human. Gratitude has nothing to do with your program!
Of course, Guorun's program named "night light" also has human feelings in it, but in fact, it's true that Guo is always moved by night light.
At first, Mr. Guo of Guorun didn't want to name the night light. First, he didn't know the effect of the night light program. Second, the company had just launched an advertisement, and there was no need to advertise the name. Moreover, recently, the company's finance was tight, including advertising expenses, production costs, employees' wages and the expansion of the production line We have to spend money everywhere. Now we all want to spend one yuan in half. How can we have so much spare money to name luminous.
Noctiluca well said, what title his program is conducive to providing influence, expanding the popularity of the people and so on, but Guo Zong of Guorun company was not moved by it at all, and has been politely refused.
In the end, the light of the night also has no way, put down a paragraph of words, on the contrary, it is this paragraph of words that let Guo run decide to be named on the spot.
Luminous said at that time, "Mr. Guo, if I didn't only know you as an entrepreneur, I wouldn't have called you. Let me tell you this, yes, I came to you when I was desperate. But I firmly believe that you can make money by naming my program. If I didn't have other choices, I wouldn't have let you name it at such a low price. It's in my heart For the program I'm doing now, the naming fee is calculated in billions. When I did your advertisement, who could think that I could believe that I could do it so well? Now I do the program, and no one believes that I can do it well, but I believe that I can turn decadence into magic! "
Guorunguo was silent for a while after listening to luminous's words, and finally agreed. But their company's finance was also tight, and the naming fee was only five million yuan. Luminous certainly didn't agree. Anyway, the two sides finally negotiated a compromise.
In the early stage, the naming fee is 5 million, and in the follow-up, the funds such as Guorun will be returned. In the case of better ratings of luminous programs, the naming fee can be increased to 10 million.
The advertisement title of journey to the West has been determined. The luminous program can finally be turned on for shooting. With this 5 million yuan base, anyway, it won't be a loss. The rest depends on whether the program is hot or not.
Will the show be off? Other people may believe it, but night light definitely doesn't believe that the program is not hot. Are you kidding? This is a journey to the West! If this is not fire, is there any reason?
Liu ChiYan is also happy for him when she brings back the advertisement. It's not because of the five million yuan. Liu ChiYan is not short of the money. It's mainly because she is worried about this program every day these days. She also loves him and is ready to spend her own money on it. Since luminous has brought back the advertisement, the program is on the right track. No matter what the later programs do and how the broadcasting effect is, at least he won't be sad every day.
I'm so impatient that I asked the staff to prepare the scene, props and clothes on the same day. I'll start recording the program tomorrow.
...
at the same time, the beverage industry and the advertising industry have also burst into flames.
An advertising company.
"The main purpose of this meeting is to make an analysis of the advertising of Guorun company, to analyze why other people's advertising is so successful and the effect is so amazing. In just a few days, the sales volume has increased nearly 20 times!"
"I have already investigated. This advertisement is made by Xianqi entertainment. The planner is luminous. He is the general consultant and deputy general manager of Xianqi entertainment."
"Oh, it's him. I know him. Some time ago, he made a lot of noise. He also saw the one who jumped out of the building in the newspaper. Moreover," speak for yourself "is also his creative advertisement. It's still on CCTV every day."
"Ha ha, speaking of this, I came up with a paragraph on the Internet. It said that many people watch TV on time, but they don't watch TV dramas or programs. They watch this ad specially."
"Don't talk about these useless things. Let's get back to business and talk about why the advertising of Guorun company is successful. Have you ever thought about it?""I have investigated and said that the advertisement of Guorun is really good, but it doesn't surprise me too much. I can only say that it's a good advertisement. What surprised me is the whole set of marketing plan of Guorun company. After careful analysis, it's amazing and people have to accept it! I don't know if you have found recently that "why fruit is so expensive but fruit drinks are so cheap" and "do you think the fruit drinks you drink are really made of fruit" have appeared in all the major forums and post bars on the Internet? 》What is the difference between popular science fruit drink and juice drink? Now these posts can be seen everywhere in the major post bars. At first, I just thought they were just ordinary popular science articles. But when Guorun's advertisement came out, as an insider, I instantly understood that it was a hole deliberately dug by Guorun company in advance, waiting for people to jump in! "
"Can advertising do that? Isn't that a lie? "
"Why can't advertisements do this? Are there fewer people you cheat? What's more, people don't think it's deceptive. There's not a word about Guorun in the popular science article, and there's no advertisement. Objectively speaking, it's an ordinary popular science article. But if people who have read this popular science article see Guorun's advertisement, tut Tut, I believe everyone knows the effect. It's definitely not one plus one. "
"The person who made this promotion plan is absolutely a genius. This method is simple and easy to operate, but the creativity is like this. When no one finds it, it's worthless and nobody cares about it. But once it's used by smart people, it can produce extraordinary effect. Moreover, more than that, I don't know whether Guorun was really short of stock or had a second hunger marketing. The day after the advertisement was broadcast, there was a large shortage of goods in the market. Consumers were in a state of rush to continue to supply goods. They were afraid that they would not be able to buy it later. They only planned to buy a bottle, but they just bought a box, so they didn't want to buy it Only in such a short period of time can the sales volume increase to nearly 20 times! Of course, this data is also due to their poor sales, but this growth rate has been improving. I believe you can realize how frightening the effect of advertising marketing is. "
"It's really powerful. Guorun had only one breath left. Unexpectedly, he could fight back and bring the dead back to life."
"It's the advertising and promotion program that saved them."
"I can only say that they have found the right person. Are we confident that we can make such an excellent plan?"
"I don't know what they think, so many advertising companies didn't look for them, they went to an entertainment studio, and they really beat me up!"
"Luminous... Really a capable man!"
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The next afternoon.
There's a man in the studio who surprised the collective employees. There's a lot of money.
Of course, it was not the money that surprised the employees, but his intention. In addition to pulling a truck full of 30 cases of drinks, he also brought a contract, which surprised the studio employees.
"Guorun exclusive title journey to the West program contract"
there are a lot of contracts, many of which are unimportant. The main points are just a few points. Guorun company wants to be named the journey to the West program of luminous, and it is an exclusive title. The title fee is five million yuan!
Five million. To tell you the truth, it's a small change for the popular variety shows of major TV stations. The staff of the studio follow Liu ChiYan, who has seen the world, and five million won't surprise them. What surprised them is that the night light, which is on the street, can attract five million advertising sponsorship? You know, his show was shot by all the TV stations.
The staff couldn't figure it out. In the end, it can only be attributed to Guorun's thanks to luminous for helping them with this advertising and promotion plan, so as to bring them back to life. People can be human. Gratitude has nothing to do with your program!
Of course, Guorun's program named "night light" also has human feelings in it, but in fact, it's true that Guo is always moved by night light.
At first, Mr. Guo of Guorun didn't want to name the night light. First, he didn't know the effect of the night light program. Second, the company had just launched an advertisement, and there was no need to advertise the name. Moreover, recently, the company's finance was tight, including advertising expenses, production costs, employees' wages and the expansion of the production line We have to spend money everywhere. Now we all want to spend one yuan in half. How can we have so much spare money to name luminous.
Noctiluca well said, what title his program is conducive to providing influence, expanding the popularity of the people and so on, but Guo Zong of Guorun company was not moved by it at all, and has been politely refused.
In the end, the light of the night also has no way, put down a paragraph of words, on the contrary, it is this paragraph of words that let Guo run decide to be named on the spot.
Luminous said at that time, "Mr. Guo, if I didn't only know you as an entrepreneur, I wouldn't have called you. Let me tell you this, yes, I came to you when I was desperate. But I firmly believe that you can make money by naming my program. If I didn't have other choices, I wouldn't have let you name it at such a low price. It's in my heart For the program I'm doing now, the naming fee is calculated in billions. When I did your advertisement, who could think that I could believe that I could do it so well? Now I do the program, and no one believes that I can do it well, but I believe that I can turn decadence into magic! "
Guorunguo was silent for a while after listening to luminous's words, and finally agreed. But their company's finance was also tight, and the naming fee was only five million yuan. Luminous certainly didn't agree. Anyway, the two sides finally negotiated a compromise.
In the early stage, the naming fee is 5 million, and in the follow-up, the funds such as Guorun will be returned. In the case of better ratings of luminous programs, the naming fee can be increased to 10 million.
The advertisement title of journey to the West has been determined. The luminous program can finally be turned on for shooting. With this 5 million yuan base, anyway, it won't be a loss. The rest depends on whether the program is hot or not.
Will the show be off? Other people may believe it, but night light definitely doesn't believe that the program is not hot. Are you kidding? This is a journey to the West! If this is not fire, is there any reason?
Liu ChiYan is also happy for him when she brings back the advertisement. It's not because of the five million yuan. Liu ChiYan is not short of the money. It's mainly because she is worried about this program every day these days. She also loves him and is ready to spend her own money on it. Since luminous has brought back the advertisement, the program is on the right track. No matter what the later programs do and how the broadcasting effect is, at least he won't be sad every day.
I'm so impatient that I asked the staff to prepare the scene, props and clothes on the same day. I'll start recording the program tomorrow.
...
at the same time, the beverage industry and the advertising industry have also burst into flames.
An advertising company.
"The main purpose of this meeting is to make an analysis of the advertising of Guorun company, to analyze why other people's advertising is so successful and the effect is so amazing. In just a few days, the sales volume has increased nearly 20 times!"
"I have already investigated. This advertisement is made by Xianqi entertainment. The planner is luminous. He is the general consultant and deputy general manager of Xianqi entertainment."
"Oh, it's him. I know him. Some time ago, he made a lot of noise. He also saw the one who jumped out of the building in the newspaper. Moreover," speak for yourself "is also his creative advertisement. It's still on CCTV every day."
"Ha ha, speaking of this, I came up with a paragraph on the Internet. It said that many people watch TV on time, but they don't watch TV dramas or programs. They watch this ad specially."
"Don't talk about these useless things. Let's get back to business and talk about why the advertising of Guorun company is successful. Have you ever thought about it?""I have investigated and said that the advertisement of Guorun is really good, but it doesn't surprise me too much. I can only say that it's a good advertisement. What surprised me is the whole set of marketing plan of Guorun company. After careful analysis, it's amazing and people have to accept it! I don't know if you have found recently that "why fruit is so expensive but fruit drinks are so cheap" and "do you think the fruit drinks you drink are really made of fruit" have appeared in all the major forums and post bars on the Internet? 》What is the difference between popular science fruit drink and juice drink? Now these posts can be seen everywhere in the major post bars. At first, I just thought they were just ordinary popular science articles. But when Guorun's advertisement came out, as an insider, I instantly understood that it was a hole deliberately dug by Guorun company in advance, waiting for people to jump in! "
"Can advertising do that? Isn't that a lie? "
"Why can't advertisements do this? Are there fewer people you cheat? What's more, people don't think it's deceptive. There's not a word about Guorun in the popular science article, and there's no advertisement. Objectively speaking, it's an ordinary popular science article. But if people who have read this popular science article see Guorun's advertisement, tut Tut, I believe everyone knows the effect. It's definitely not one plus one. "
"The person who made this promotion plan is absolutely a genius. This method is simple and easy to operate, but the creativity is like this. When no one finds it, it's worthless and nobody cares about it. But once it's used by smart people, it can produce extraordinary effect. Moreover, more than that, I don't know whether Guorun was really short of stock or had a second hunger marketing. The day after the advertisement was broadcast, there was a large shortage of goods in the market. Consumers were in a state of rush to continue to supply goods. They were afraid that they would not be able to buy it later. They only planned to buy a bottle, but they just bought a box, so they didn't want to buy it Only in such a short period of time can the sales volume increase to nearly 20 times! Of course, this data is also due to their poor sales, but this growth rate has been improving. I believe you can realize how frightening the effect of advertising marketing is. "
"It's really powerful. Guorun had only one breath left. Unexpectedly, he could fight back and bring the dead back to life."
"It's the advertising and promotion program that saved them."
"I can only say that they have found the right person. Are we confident that we can make such an excellent plan?"
"I don't know what they think, so many advertising companies didn't look for them, they went to an entertainment studio, and they really beat me up!"
"Luminous... Really a capable man!"
www.mylovenovel.com , the fastest update of the webnovel!
The next afternoon. There's a man in the studio who surprised the collective employees. There's a lot of money. Of course, it was not the money that surprised the employees, but his intention. In addition to pulling a truck full of 30 cases of drinks, he also brought a contract, which surprised the studio employees. "Guorun exclusive title journey to the West program contract" there are a lot of contracts, many of which are unimportant. The main points are just a few points. Guorun company wants to be named the journey to the West program of luminous, and it is an exclusive title. The title fee is five million yuan! Five million. To tell you the truth, it's a small change for the popular variety shows of major TV stations. The staff of the studio follow Liu ChiYan, who has seen the world, and five million won't surprise them. What surprised them is that the night light, which is on the street, can attract five million advertising sponsorship? You know, his show was shot by all the TV stations. The staff couldn't figure it out. In the end, it can only be attributed to Guorun's thanks to luminous for helping them with this advertising and promotion plan, so as to bring them back to life. People can be human. Gratitude has nothing to do with your program! Of course, Guorun's program named "night light" also has human feelings in it, but in fact, it's true that Guo is always moved by night light. At first, Mr. Guo of Guorun didn't want to name the night light. First, he didn't know the effect of the night light program. Second, the company had just launched an advertisement, and there was no need to advertise the name. Moreover, recently, the company's finance was tight, including advertising expenses, production costs, employees' wages and the expansion of the production line We have to spend money everywhere. Now we all want to spend one yuan in half. How can we have so much spare money to name luminous. Noctiluca well said, what title his program is conducive to providing influence, expanding the popularity of the people and so on, but Guo Zong of Guorun company was not moved by it at all, and has been politely refused. In the end, the light of the night also has no way, put down a paragraph of words, on the contrary, it is this paragraph of words that let Guo run decide to be named on the spot. Luminous said at that time, "Mr. Guo, if I didn't only know you as an entrepreneur, I wouldn't have called you. Let me tell you this, yes, I came to you when I was desperate. But I firmly believe that you can make money by naming my program. If I didn't have other choices, I wouldn't have let you name it at such a low price. It's in my heart For the program I'm doing now, the naming fee is calculated in billions. When I did your advertisement, who could think that I could believe that I could do it so well? Now I do the program, and no one believes that I can do it well, but I believe that I can turn decadence into magic! " Guorunguo was silent for a while after listening to luminous's words, and finally agreed. But their company's finance was also tight, and the naming fee was only five million yuan. Luminous certainly didn't agree. Anyway, the two sides finally negotiated a compromise. In the early stage, the naming fee is 5 million, and in the follow-up, the funds such as Guorun will be returned. In the case of better ratings of luminous programs, the naming fee can be increased to 10 million. The advertisement title of journey to the West has been determined. The luminous program can finally be turned on for shooting. With this 5 million yuan base, anyway, it won't be a loss. The rest depends on whether the program is hot or not. Will the show be off? Other people may believe it, but night light definitely doesn't believe that the program is not hot. Are you kidding? This is a journey to the West! If this is not fire, is there any reason? Liu ChiYan is also happy for him when she brings back the advertisement. It's not because of the five million yuan. Liu ChiYan is not short of the money. It's mainly because she is worried about this program every day these days. She also loves him and is ready to spend her own money on it. Since luminous has brought back the advertisement, the program is on the right track. No matter what the later programs do and how the broadcasting effect is, at least he won't be sad every day. I'm so impatient that I asked the staff to prepare the scene, props and clothes on the same day. I'll start recording the program tomorrow. ... at the same time, the beverage industry and the advertising industry have also burst into flames. An advertising company. "The main purpose of this meeting is to make an analysis of the advertising of Guorun company, to analyze why other people's advertising is so successful and the effect is so amazing. In just a few days, the sales volume has increased nearly 20 times!" "I have already investigated. This advertisement is made by Xianqi entertainment. The planner is luminous. He is the general consultant and deputy general manager of Xianqi entertainment." "Oh, it's him. I know him. Some time ago, he made a lot of noise. He also saw the one who jumped out of the building in the newspaper. Moreover," speak for yourself "is also his creative advertisement. It's still on CCTV every day." "Ha ha, speaking of this, I came up with a paragraph on the Internet. It said that many people watch TV on time, but they don't watch TV dramas or programs. They watch this ad specially." "Don't talk about these useless things. Let's get back to business and talk about why the advertising of Guorun company is successful. Have you ever thought about it?""I have investigated and said that the advertisement of Guorun is really good, but it doesn't surprise me too much. I can only say that it's a good advertisement. What surprised me is the whole set of marketing plan of Guorun company. After careful analysis, it's amazing and people have to accept it! I don't know if you have found recently that "why fruit is so expensive but fruit drinks are so cheap" and "do you think the fruit drinks you drink are really made of fruit" have appeared in all the major forums and post bars on the Internet? What is the difference between popular science fruit drink and juice drink? Now these posts can be seen everywhere in the major post bars. At first, I just thought they were just ordinary popular science articles. But when Guorun's advertisement came out, as an insider, I instantly understood that it was a hole deliberately dug by Guorun company in advance, waiting for people to jump in! " "Can advertising do that? Isn't that a lie? " "Why can't advertisements do this? Are there fewer people you cheat? What's more, people don't think it's deceptive. There's not a word about Guorun in the popular science article, and there's no advertisement. Objectively speaking, it's an ordinary popular science article. But if people who have read this popular science article see Guorun's advertisement, tut Tut, I believe everyone knows the effect. It's definitely not one plus one. " "The person who made this promotion plan is absolutely a genius. This method is simple and easy to operate, but the creativity is like this. When no one finds it, it's worthless and nobody cares about it. But once it's used by smart people, it can produce extraordinary effect. Moreover, more than that, I don't know whether Guorun was really short of stock or had a second hunger marketing. The day after the advertisement was broadcast, there was a large shortage of goods in the market. Consumers were in a state of rush to continue to supply goods. They were afraid that they would not be able to buy it later. They only planned to buy a bottle, but they just bought a box, so they didn't want to buy it Only in such a short period of time can the sales volume increase to nearly 20 times! Of course, this data is also due to their poor sales, but this growth rate has been improving. I believe you can realize how frightening the effect of advertising marketing is. " "It's really powerful. Guorun had only one breath left. Unexpectedly, he could fight back and bring the dead back to life." "It's the advertising and promotion program that saved them." "I can only say that they have found the right person. Are we confident that we can make such an excellent plan?" "I don't know what they think, so many advertising companies didn't look for them, they went to an entertainment studio, and they really beat me up!" "Luminous... Really a capable man!" www.mylovenovel.com , the fastest update of the webnovel!
