Chapter 505
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Still, the highest level of flickering is to think of you everywhere. What's more, Gao Xian's success is obvious to all. There is no short board of "don't enter the public without money, don't talk lightly and don't persuade people". Then, it has enough weight. Even heavyweight business elites such as IBM CEO Frank Cary are weighing it carefully in their hearts.
In fact, Gao Xian lobbied IBM to issue bonds for financing, and saw another opportunity. That is, according to the information he collected, the relationship between IBM and its long-term Royal investment bank Morgan Stanley has been very bad over the years.
Moreover, what is more exaggerated is that IBM has made soft money with mainframe computer products, so that it has not carried out financing activities for the public domain in recent years.
To put it bluntly, IBM has not been short of money for so many years, so Morgan Stanley did not get much work from IBM, and then had no motivation to take the initiative to improve the cooperative relationship between them in the ice age.
It is worth mentioning that in the past, the bond issuance services provided by Morgan Stanley for IBM were all exclusive underwriting models, while Gao Xian thought of IBM everywhere and directly made it clear that he was willing to provide bond issuance services for IBM jointly with other investment banks, so as to minimize IBM's financing costs and help IBM improve its financing results.
In the final analysis, when Frank Cary, who has made great efforts to catch up with the Watsons, led IBM to the shortcut of acquiring Huanyu computer company, it was difficult to turn back.
So, after going back and forth several times in this link, Frank Cary accepted Gao Xian's proposal that IBM would issue $1.5 billion of corporate bonds in the form of joint underwriting.
As for the underwriter issuing bonds, Gao Yi of Gaoxian must be selected, but IBM must first select a major local investment bank outside Morgan Stanley on Wall Street, then notify Morgan Stanley, the original Royal Investment Bank, and finally enter the specific link of issuing bonds.
This process needs to take some time to go. It has earned the high string of benefits. It is estimated that after the official disclosure of the news of IBM issuing bonds, Wall Street will inevitably stage a betrayal and abandonment drama to break the old relationship network. As for the degree of dog blood, it depends on how Morgan Stanley reacts.
After several rounds of negotiations on IBM's acquisition of Huanyu computer company were completed, Frank Cary couldn't wait to consult Gao Xian, "Sir Gao, do we want to pick a time together and hold a press conference to announce the relevant matters of this acquisition?"
Gao Xian didn't answer and asked, "of course, it's indispensable to announce to the public, but frank, you won't put the ready-made publicity resources in front of you and don't make use of them?"
Frank Cary glanced at the schedule at hand. "Do you mean the upcoming Comdex Las Vegas autumn exhibition?"
"Yes!" Gao Xian suggested again, "IBM is used to dealing with Zhengfu and large enterprises. It's not familiar with the operation methods in the field of personal computers. How about leaving it to Charles Tandy to take the lead and IBM to cooperate?"
Frank Kariba couldn't relax. He nodded and agreed, "OK, let's give it to Charles downy. I'll see what kind of publicity effect can be achieved."
……
Comdex, funded by the wealthy Howard Hughes foundation, has a strong public welfare flavor of driving the exhibition economy and tourism economy in Las Vegas and promoting the development of the computer industry. For example, the cost of booths for small and medium-sized enterprises is very low, star products and technologies are selected and rewarded, etc.
In this case, Comdex's popularity keeps rising, and tens of thousands of exhibitors, visitors, media reporters and so on gather at the Sands Hotel in Las Vegas.
One of the highlights of this year's Comdex Las Vegas autumn exhibition is definitely the official release of the first 16 bit commercial personal computer - the fourth generation universal personal computer. The computer world, which focuses on all kinds of dynamics in the IT field, is busy collecting all kinds of information related to it.
As the boss of computer world and international data group, Bob Greenhill has to participate in specific work by himself during this busy day.
The front desk staff just sent the ticket from Boston to Las Vegas, and a fax from Huanyu computer company was put in front of Bob Greenhill.
"During Comdex, Huanyu computer company will announce major events. Welcome to computer world · visit and interview..." Bob Greenhill, who was talking about it, couldn't help raising his eyebrows. With his experience and intuition accumulated in the IT media industry for more than ten years, he vaguely felt that there was big news to happen.
Bob Greenhill thought about it and adjusted the distribution of his ticket to make himself the first computer world reporter to Las Vegas.
……
The Comdex Las Vegas autumn exhibition lasted for four days and opened on Thursday, November 16. Bob Greenhill arrived in Las Vegas on the 14th and stayed in the long booked Sands Hotel.
Bob Greenhill observed carefully and found that many media colleagues also arrived. Through side talk, it can be determined that they also received the notice from Huanyu computer company.
"In addition to the official release of the 16 digit fourth generation Huanyu personal computer, what other important matters can Huanyu computer company disclose?" Bob Greenhill was puzzled.
Sometimes, media journalists do enjoy special treatment. For example, in the afternoon of the day before the opening of Comdex, media reporters will be invited to enter the exhibition area to get a glimpse of the mysteries.
Bob Greenhill, who specially went to the booth of Huanyu computer company, was stunned for a long time after seeing the scene in front of him. He watched that Comdex would officially open tomorrow, but the layout of the booth of Huanyu computer company had not been completed. To be more accurate, he didn't even have a minimum company logo.
This is not like the work style of Huanyu computer company. You know, in the emerging personal computer industry, compared with those scattered processing workshops, Huanyu computer company has always been a regular army with strict organization and high efficiency.
Bob Greenhill took the opportunity and asked a staff member at the booth of Huanyu computer company, "it doesn't look like it's finished yet. Won't it affect tomorrow's activities?"
"No," replied the other firmly, "just add another shift after dinner."
Bob Greenhill nodded clearly. It seems that it can only be like this. It is estimated that Huanyu computer company has made a mistake in a small link.
……
In the past few days, Comdex Las Vegas autumn exhibition officially opened. On the first day, Bob Greenhill, who had long done a good job with his subordinates, only received company visitors and media reporters, and went straight to the booth of Huanyu computer company with the flow of people.
"Did we go to the wrong place, or did we temporarily adjust the position of the booth?" Bob Greenhill heard the voices in front of him just a corner away.
Bob Greenhill, who was crowded in the crowd, quickened his pace. As a "blue ocean" came into view, he also became stupid. He saw that the booth was decorated with blue and IBM logo as never before.
Bob Greenhill also had the idea of "going to the wrong set" in his head. When he saw the staff member yesterday, he quickly grabbed it and asked eagerly, "what's going on? Why did IBM come here?"
"Are you surprised? I was surprised by your expression last night. I didn't sleep well all night." the man muttered in his heart and replied formulaically: "please be patient. Soon, our CEO, Mr. Charles downy, will reveal the answer."
Having said that, he was busy to maintain the order on the scene. It seemed that Huanyu computer company was ready to use the blue ribbon printed with IBM logo as a partition to place the surging crowd in an orderly manner.
"It seems that a secret acquisition took place without any news from the media," Bob Greenhill thought to himself. "If so, we have to strive to release the news as soon as possible."
……
Charles Dundee, CEO of Huanyu computer company, to be exact, should now be called CEO of IBM personal computer company, is particularly energetic today. It seems that his heart discomfort symptoms he has been reluctant to mention are also very cooperative and hid in the corner.
In the process of cooperation with Gao Xian, from calculators to personal computers, Charles downy feels that he has never stopped "upgrading" in his life, not only more and more wealth, but also the rise of his status. Now he is a member of IBM Management Committee and continues to lead IBM personal computer company worth $4 billion, To the depth of the promising personal computer market.
It is no exaggeration to say that this sense of achievement is not the same as that of the previous small boss level. Charles downy is filled with a sense of joy of harvest.
Through a special channel, he came to the back of the platform. After a little adjustment, Charles downy welcomed Gao Xian and frank Cary, "everything is ready!"
Gao Xian smiled and said to Frank Cary, "frank, next is the historical moment for you two!"
Frank Cary nodded and thought with satisfaction, "you can plan such a big formation, which is worthy of the valuation of $4 billion."
……
The crowd soon quieted down as Charles Downey appeared in the middle of the booth.
"Welcome to the new product launch of IBM personal computer." Charles Tang Di Lang said: "this time, IBM personal computer will bring the 16 bit technology to the public at the most accessible price, which will be remembered in the history of computer development."
As soon as the voice fell, the audience was boiling, "why did Huanyu personal computer become IBM personal computer?", "I said, why are IBM signs everywhere!", "has Huanyu computer company been acquired by IBM? Why didn't you receive any news in advance?"
……
"Let me ask you, are you surprised? Are you surprised?" Charles Downey secretly and proudly appreciated the roar of people under the stage. "We took great pains in confidentiality, just for this explosive publicity effect!"
After the crowd calmed down a little, Charles Tang Diyang said, "I know you have some doubts in your heart. I'll announce here that Huanyu computer company has just reached an agreement with IBM. IBM bought Huanyu computer company for $4 billion. After the acquisition, Huanyu computer company continues to operate in the original mode."
……
"Sure enough..." Bob Greenhill covered his buzzing ears, and then quickly interpreted at least three unusual things with his rich experience in various dynamics in the IT field over the years.
First, IBM, caught up in the anti-monopoly storm, can be called a man with his tail clamped at this stage, and the lawsuits with many prosecutors are still going on one after another. How did it suddenly rise up and make such a big acquisition? Aren't you afraid of another charge of monopoly?
Second, it is widely recognized that Huanyu computer company is the leader and engine of the rising personal computer industry, but it sold itself to IBM without warning, making the pattern of the personal computer industry change beyond expectations.
Third, the acquisition of up to $4 billion is the biggest recognition of the prospect of the personal computer market.
By the way, fourth, although the acquired Huanyu computer company has become an IBM personal computer company, it still operates in the original mode. Is there another mystery in this?
……
Charles Tandy, standing on the stage, continued in high spirits: "IBM is a great company with deep customer relations, which can greatly accelerate our business development. This is the main original intention of this acquisition."
"Next, let's welcome Frank Cary, CEO of IBM!"
At this stage, the atmosphere of the personal computer industry is like rock hip-hop loved by young people, and IBM, a mature and stable middle-aged man, is really a little uncomfortable.
Before coming out, Frank Cary adjusted his state again, which is a new road he planned for IBM. He will remember the history and must perform perfectly!
In the chaos under the stage, Frank Cary came to the center of the booth as a loyal elder. "IBM has always been committed to computer technology to benefit the society, and personal computer is an emerging industry with unlimited prospects, which will make the crystallization of computer technology popularize to thousands of households at the end. This is also IBM's greatest ideal, worth four billion!"
"After the acquisition of Huanyu computer company, IBM's operating revenue will increase significantly in the next six months, and investors will certainly love it."
……
Experienced Bob Greenhill has carefully noticed that today Frank Cary and Charles downy are wearing a blue tie of the same style. It seems that this acquisition of up to $4 billion is really congenial?
Moreover, both Charles Tandy and frank Cary, in their speeches, in addition to enthusiastically exaggerating the ideal of personal computers entering thousands of households, did not forget to point out the benefits of capital, which implied that this marriage should have undergone careful consideration.
When Frank Cary finished his speech and was ready to leave, Bob Greenhill cleverly squeezed a gap in the talking crowd and rushed to the service center of Comdex, hoping that there were office equipment such as telephone and fax machine available there, so as not to delay the efficiency of delivering news.
……
PS: bow to thank my book friend: I walked through the wind and rain, Li married Chen, and the reward and support of time like a stream!!
Please report us if you find any errors so we can fix it asap!
Still, the highest level of flickering is to think of you everywhere. What's more, Gao Xian's success is obvious to all. There is no short board of "don't enter the public without money, don't talk lightly and don't persuade people". Then, it has enough weight. Even heavyweight business elites such as IBM CEO Frank Cary are weighing it carefully in their hearts.
In fact, Gao Xian lobbied IBM to issue bonds for financing, and saw another opportunity. That is, according to the information he collected, the relationship between IBM and its long-term Royal investment bank Morgan Stanley has been very bad over the years.
Moreover, what is more exaggerated is that IBM has made soft money with mainframe computer products, so that it has not carried out financing activities for the public domain in recent years.
To put it bluntly, IBM has not been short of money for so many years, so Morgan Stanley did not get much work from IBM, and then had no motivation to take the initiative to improve the cooperative relationship between them in the ice age.
It is worth mentioning that in the past, the bond issuance services provided by Morgan Stanley for IBM were all exclusive underwriting models, while Gao Xian thought of IBM everywhere and directly made it clear that he was willing to provide bond issuance services for IBM jointly with other investment banks, so as to minimize IBM's financing costs and help IBM improve its financing results.
In the final analysis, when Frank Cary, who has made great efforts to catch up with the Watsons, led IBM to the shortcut of acquiring Huanyu computer company, it was difficult to turn back.
So, after going back and forth several times in this link, Frank Cary accepted Gao Xian's proposal that IBM would issue $1.5 billion of corporate bonds in the form of joint underwriting.
As for the underwriter issuing bonds, Gao Yi of Gaoxian must be selected, but IBM must first select a major local investment bank outside Morgan Stanley on Wall Street, then notify Morgan Stanley, the original Royal Investment Bank, and finally enter the specific link of issuing bonds.
This process needs to take some time to go. It has earned the high string of benefits. It is estimated that after the official disclosure of the news of IBM issuing bonds, Wall Street will inevitably stage a betrayal and abandonment drama to break the old relationship network. As for the degree of dog blood, it depends on how Morgan Stanley reacts.
After several rounds of negotiations on IBM's acquisition of Huanyu computer company were completed, Frank Cary couldn't wait to consult Gao Xian, "Sir Gao, do we want to pick a time together and hold a press conference to announce the relevant matters of this acquisition?"
Gao Xian didn't answer and asked, "of course, it's indispensable to announce to the public, but frank, you won't put the ready-made publicity resources in front of you and don't make use of them?"
Frank Cary glanced at the schedule at hand. "Do you mean the upcoming Comdex Las Vegas autumn exhibition?"
"Yes!" Gao Xian suggested again, "IBM is used to dealing with Zhengfu and large enterprises. It's not familiar with the operation methods in the field of personal computers. How about leaving it to Charles Tandy to take the lead and IBM to cooperate?"
Frank Kariba couldn't relax. He nodded and agreed, "OK, let's give it to Charles downy. I'll see what kind of publicity effect can be achieved."
……
Comdex, funded by the wealthy Howard Hughes foundation, has a strong public welfare flavor of driving the exhibition economy and tourism economy in Las Vegas and promoting the development of the computer industry. For example, the cost of booths for small and medium-sized enterprises is very low, star products and technologies are selected and rewarded, etc.
In this case, Comdex's popularity keeps rising, and tens of thousands of exhibitors, visitors, media reporters and so on gather at the Sands Hotel in Las Vegas.
One of the highlights of this year's Comdex Las Vegas autumn exhibition is definitely the official release of the first 16 bit commercial personal computer - the fourth generation universal personal computer. The computer world, which focuses on all kinds of dynamics in the IT field, is busy collecting all kinds of information related to it.
As the boss of computer world and international data group, Bob Greenhill has to participate in specific work by himself during this busy day.
The front desk staff just sent the ticket from Boston to Las Vegas, and a fax from Huanyu computer company was put in front of Bob Greenhill.
"During Comdex, Huanyu computer company will announce major events. Welcome to computer world · visit and interview..." Bob Greenhill, who was talking about it, couldn't help raising his eyebrows. With his experience and intuition accumulated in the IT media industry for more than ten years, he vaguely felt that there was big news to happen.
Bob Greenhill thought about it and adjusted the distribution of his ticket to make himself the first computer world reporter to Las Vegas.
……
The Comdex Las Vegas autumn exhibition lasted for four days and opened on Thursday, November 16. Bob Greenhill arrived in Las Vegas on the 14th and stayed in the long booked Sands Hotel.
Bob Greenhill observed carefully and found that many media colleagues also arrived. Through side talk, it can be determined that they also received the notice from Huanyu computer company.
"In addition to the official release of the 16 digit fourth generation Huanyu personal computer, what other important matters can Huanyu computer company disclose?" Bob Greenhill was puzzled.
Sometimes, media journalists do enjoy special treatment. For example, in the afternoon of the day before the opening of Comdex, media reporters will be invited to enter the exhibition area to get a glimpse of the mysteries.
Bob Greenhill, who specially went to the booth of Huanyu computer company, was stunned for a long time after seeing the scene in front of him. He watched that Comdex would officially open tomorrow, but the layout of the booth of Huanyu computer company had not been completed. To be more accurate, he didn't even have a minimum company logo.
This is not like the work style of Huanyu computer company. You know, in the emerging personal computer industry, compared with those scattered processing workshops, Huanyu computer company has always been a regular army with strict organization and high efficiency.
Bob Greenhill took the opportunity and asked a staff member at the booth of Huanyu computer company, "it doesn't look like it's finished yet. Won't it affect tomorrow's activities?"
"No," replied the other firmly, "just add another shift after dinner."
Bob Greenhill nodded clearly. It seems that it can only be like this. It is estimated that Huanyu computer company has made a mistake in a small link.
……
In the past few days, Comdex Las Vegas autumn exhibition officially opened. On the first day, Bob Greenhill, who had long done a good job with his subordinates, only received company visitors and media reporters, and went straight to the booth of Huanyu computer company with the flow of people.
"Did we go to the wrong place, or did we temporarily adjust the position of the booth?" Bob Greenhill heard the voices in front of him just a corner away.
Bob Greenhill, who was crowded in the crowd, quickened his pace. As a "blue ocean" came into view, he also became stupid. He saw that the booth was decorated with blue and IBM logo as never before.
Bob Greenhill also had the idea of "going to the wrong set" in his head. When he saw the staff member yesterday, he quickly grabbed it and asked eagerly, "what's going on? Why did IBM come here?"
"Are you surprised? I was surprised by your expression last night. I didn't sleep well all night." the man muttered in his heart and replied formulaically: "please be patient. Soon, our CEO, Mr. Charles downy, will reveal the answer."
Having said that, he was busy to maintain the order on the scene. It seemed that Huanyu computer company was ready to use the blue ribbon printed with IBM logo as a partition to place the surging crowd in an orderly manner.
"It seems that a secret acquisition took place without any news from the media," Bob Greenhill thought to himself. "If so, we have to strive to release the news as soon as possible."
……
Charles Dundee, CEO of Huanyu computer company, to be exact, should now be called CEO of IBM personal computer company, is particularly energetic today. It seems that his heart discomfort symptoms he has been reluctant to mention are also very cooperative and hid in the corner.
In the process of cooperation with Gao Xian, from calculators to personal computers, Charles downy feels that he has never stopped "upgrading" in his life, not only more and more wealth, but also the rise of his status. Now he is a member of IBM Management Committee and continues to lead IBM personal computer company worth $4 billion, To the depth of the promising personal computer market.
It is no exaggeration to say that this sense of achievement is not the same as that of the previous small boss level. Charles downy is filled with a sense of joy of harvest.
Through a special channel, he came to the back of the platform. After a little adjustment, Charles downy welcomed Gao Xian and frank Cary, "everything is ready!"
Gao Xian smiled and said to Frank Cary, "frank, next is the historical moment for you two!"
Frank Cary nodded and thought with satisfaction, "you can plan such a big formation, which is worthy of the valuation of $4 billion."
……
The crowd soon quieted down as Charles Downey appeared in the middle of the booth.
"Welcome to the new product launch of IBM personal computer." Charles Tang Di Lang said: "this time, IBM personal computer will bring the 16 bit technology to the public at the most accessible price, which will be remembered in the history of computer development."
As soon as the voice fell, the audience was boiling, "why did Huanyu personal computer become IBM personal computer?", "I said, why are IBM signs everywhere!", "has Huanyu computer company been acquired by IBM? Why didn't you receive any news in advance?"
……
"Let me ask you, are you surprised? Are you surprised?" Charles Downey secretly and proudly appreciated the roar of people under the stage. "We took great pains in confidentiality, just for this explosive publicity effect!"
After the crowd calmed down a little, Charles Tang Diyang said, "I know you have some doubts in your heart. I'll announce here that Huanyu computer company has just reached an agreement with IBM. IBM bought Huanyu computer company for $4 billion. After the acquisition, Huanyu computer company continues to operate in the original mode."
……
"Sure enough..." Bob Greenhill covered his buzzing ears, and then quickly interpreted at least three unusual things with his rich experience in various dynamics in the IT field over the years.
First, IBM, caught up in the anti-monopoly storm, can be called a man with his tail clamped at this stage, and the lawsuits with many prosecutors are still going on one after another. How did it suddenly rise up and make such a big acquisition? Aren't you afraid of another charge of monopoly?
Second, it is widely recognized that Huanyu computer company is the leader and engine of the rising personal computer industry, but it sold itself to IBM without warning, making the pattern of the personal computer industry change beyond expectations.
Third, the acquisition of up to $4 billion is the biggest recognition of the prospect of the personal computer market.
By the way, fourth, although the acquired Huanyu computer company has become an IBM personal computer company, it still operates in the original mode. Is there another mystery in this?
……
Charles Tandy, standing on the stage, continued in high spirits: "IBM is a great company with deep customer relations, which can greatly accelerate our business development. This is the main original intention of this acquisition."
"Next, let's welcome Frank Cary, CEO of IBM!"
At this stage, the atmosphere of the personal computer industry is like rock hip-hop loved by young people, and IBM, a mature and stable middle-aged man, is really a little uncomfortable.
Before coming out, Frank Cary adjusted his state again, which is a new road he planned for IBM. He will remember the history and must perform perfectly!
In the chaos under the stage, Frank Cary came to the center of the booth as a loyal elder. "IBM has always been committed to computer technology to benefit the society, and personal computer is an emerging industry with unlimited prospects, which will make the crystallization of computer technology popularize to thousands of households at the end. This is also IBM's greatest ideal, worth four billion!"
"After the acquisition of Huanyu computer company, IBM's operating revenue will increase significantly in the next six months, and investors will certainly love it."
……
Experienced Bob Greenhill has carefully noticed that today Frank Cary and Charles downy are wearing a blue tie of the same style. It seems that this acquisition of up to $4 billion is really congenial?
Moreover, both Charles Tandy and frank Cary, in their speeches, in addition to enthusiastically exaggerating the ideal of personal computers entering thousands of households, did not forget to point out the benefits of capital, which implied that this marriage should have undergone careful consideration.
When Frank Cary finished his speech and was ready to leave, Bob Greenhill cleverly squeezed a gap in the talking crowd and rushed to the service center of Comdex, hoping that there were office equipment such as telephone and fax machine available there, so as not to delay the efficiency of delivering news.
……
PS: bow to thank my book friend: I walked through the wind and rain, Li married Chen, and the reward and support of time like a stream!!
Still, the highest level of flickering is to think of you everywhere. What's more, Gao Xian's success is obvious to all. There is no short board of "don't enter the public without money, don't talk lightly and don't persuade people". Then, it has enough weight. Even heavyweight business elites such as IBM CEO Frank Cary are weighing it carefully in their hearts.In fact, Gao Xian lobbied IBM to issue bonds for financing, and saw another opportunity. That is, according to the information he collected, the relationship between IBM and its long-term Royal investment bank Morgan Stanley has been very bad over the years.Moreover, what is more exaggerated is that IBM has made soft money with mainframe computer products, so that it has not carried out financing activities for the public domain in recent years.To put it bluntly, IBM has not been short of money for so many years, so Morgan Stanley did not get much work from IBM, and then had no motivation to take the initiative to improve the cooperative relationship between them in the ice age.It is worth mentioning that in the past, the bond issuance services provided by Morgan Stanley for IBM were all exclusive underwriting models, while Gao Xian thought of IBM everywhere and directly made it clear that he was willing to provide bond issuance services for IBM jointly with other investment banks, so as to minimize IBM's financing costs and help IBM improve its financing results.In the final analysis, when Frank Cary, who has made great efforts to catch up with the Watsons, led IBM to the shortcut of acquiring Huanyu computer company, it was difficult to turn back.So, after going back and forth several times in this link, Frank Cary accepted Gao Xian's proposal that IBM would issue $1.5 billion of corporate bonds in the form of joint underwriting.As for the underwriter issuing bonds, Gao Yi of Gaoxian must be selected, but IBM must first select a major local investment bank outside Morgan Stanley on Wall Street, then notify Morgan Stanley, the original Royal Investment Bank, and finally enter the specific link of issuing bonds.This process needs to take some time to go. It has earned the high string of benefits. It is estimated that after the official disclosure of the news of IBM issuing bonds, Wall Street will inevitably stage a betrayal and abandonment drama to break the old relationship network. As for the degree of dog blood, it depends on how Morgan Stanley reacts.After several rounds of negotiations on IBM's acquisition of Huanyu computer company were completed, Frank Cary couldn't wait to consult Gao Xian, "Sir Gao, do we want to pick a time together and hold a press conference to announce the relevant matters of this acquisition?"Gao Xian didn't answer and asked, "of course, it's indispensable to announce to the public, but frank, you won't put the ready-made publicity resources in front of you and don't make use of them?"Frank Cary glanced at the schedule at hand. "Do you mean the upcoming Comdex Las Vegas autumn exhibition?""Yes!" Gao Xian suggested again, "IBM is used to dealing with Zhengfu and large enterprises. It's not familiar with the operation methods in the field of personal computers. How about leaving it to Charles Tandy to take the lead and IBM to cooperate?"Frank Kariba couldn't relax. He nodded and agreed, "OK, let's give it to Charles downy. I'll see what kind of publicity effect can be achieved."Comdex, funded by the wealthy Howard Hughes foundation, has a strong public welfare flavor of driving the exhibition economy and tourism economy in Las Vegas and promoting the development of the computer industry. For example, the cost of booths for small and medium-sized enterprises is very low, star products and technologies are selected and rewarded, etc.In this case, Comdex's popularity keeps rising, and tens of thousands of exhibitors, visitors, media reporters and so on gather at the Sands Hotel in Las Vegas.One of the highlights of this year's Comdex Las Vegas autumn exhibition is definitely the official release of the first 16 bit commercial personal computer - the fourth generation universal personal computer. The computer world, which focuses on all kinds of dynamics in the IT field, is busy collecting all kinds of information related to it.As the boss of computer world and international data group, Bob Greenhill has to participate in specific work by himself during this busy day.The front desk staff just sent the ticket from Boston to Las Vegas, and a fax from Huanyu computer company was put in front of Bob Greenhill."During Comdex, Huanyu computer company will announce major events. Welcome to computer world visit and interview..." Bob Greenhill, who was talking about it, couldn't help raising his eyebrows. With his experience and intuition accumulated in the IT media industry for more than ten years, he vaguely felt that there was big news to happen.Bob Greenhill thought about it and adjusted the distribution of his ticket to make himself the first computer world reporter to Las Vegas.The Comdex Las Vegas autumn exhibition lasted for four days and opened on Thursday, November 16. Bob Greenhill arrived in Las Vegas on the 14th and stayed in the long booked Sands Hotel.Bob Greenhill observed carefully and found that many media colleagues also arrived. Through side talk, it can be determined that they also received the notice from Huanyu computer company."In addition to the official release of the 16 digit fourth generation Huanyu personal computer, what other important matters can Huanyu computer company disclose?" Bob Greenhill was puzzled.Sometimes, media journalists do enjoy special treatment. For example, in the afternoon of the day before the opening of Comdex, media reporters will be invited to enter the exhibition area to get a glimpse of the mysteries.Bob Greenhill, who specially went to the booth of Huanyu computer company, was stunned for a long time after seeing the scene in front of him. He watched that Comdex would officially open tomorrow, but the layout of the booth of Huanyu computer company had not been completed. To be more accurate, he didn't even have a minimum company logo.This is not like the work style of Huanyu computer company. You know, in the emerging personal computer industry, compared with those scattered processing workshops, Huanyu computer company has always been a regular army with strict organization and high efficiency.Bob Greenhill took the opportunity and asked a staff member at the booth of Huanyu computer company, "it doesn't look like it's finished yet. Won't it affect tomorrow's activities?""No," replied the other firmly, "just add another shift after dinner."Bob Greenhill nodded clearly. It seems that it can only be like this. It is estimated that Huanyu computer company has made a mistake in a small link.In the past few days, Comdex Las Vegas autumn exhibition officially opened. On the first day, Bob Greenhill, who had long done a good job with his subordinates, only received company visitors and media reporters, and went straight to the booth of Huanyu computer company with the flow of people."Did we go to the wrong place, or did we temporarily adjust the position of the booth?" Bob Greenhill heard the voices in front of him just a corner away.Bob Greenhill, who was crowded in the crowd, quickened his pace. As a "blue ocean" came into view, he also became stupid. He saw that the booth was decorated with blue and IBM logo as never before.Bob Greenhill also had the idea of "going to the wrong set" in his head. When he saw the staff member yesterday, he quickly grabbed it and asked eagerly, "what's going on? Why did IBM come here?""Are you surprised? I was surprised by your expression last night. I didn't sleep well all night." the man muttered in his heart and replied formulaically: "please be patient. Soon, our CEO, Mr. Charles downy, will reveal the answer."Having said that, he was busy to maintain the order on the scene. It seemed that Huanyu computer company was ready to use the blue ribbon printed with IBM logo as a partition to place the surging crowd in an orderly manner."It seems that a secret acquisition took place without any news from the media," Bob Greenhill thought to himself. "If so, we have to strive to release the news as soon as possible."Charles Dundee, CEO of Huanyu computer company, to be exact, should now be called CEO of IBM personal computer company, is particularly energetic today. It seems that his heart discomfort symptoms he has been reluctant to mention are also very cooperative and hid in the corner.In the process of cooperation with Gao Xian, from calculators to personal computers, Charles downy feels that he has never stopped "upgrading" in his life, not only more and more wealth, but also the rise of his status. Now he is a member of IBM Management Committee and continues to lead IBM personal computer company worth $4 billion, To the depth of the promising personal computer market.It is no exaggeration to say that this sense of achievement is not the same as that of the previous small boss level. Charles downy is filled with a sense of joy of harvest.Through a special channel, he came to the back of the platform. After a little adjustment, Charles downy welcomed Gao Xian and frank Cary, "everything is ready!"Gao Xian smiled and said to Frank Cary, "frank, next is the historical moment for you two!"Frank Cary nodded and thought with satisfaction, "you can plan such a big formation, which is worthy of the valuation of $4 billion."The crowd soon quieted down as Charles Downey appeared in the middle of the booth."Welcome to the new product launch of IBM personal computer." Charles Tang Di Lang said: "this time, IBM personal computer will bring the 16 bit technology to the public at the most accessible price, which will be remembered in the history of computer development."As soon as the voice fell, the audience was boiling, "why did Huanyu personal computer become IBM personal computer?", "I said, why are IBM signs everywhere!", "has Huanyu computer company been acquired by IBM? Why didn't you receive any news in advance?""Let me ask you, are you surprised? Are you surprised?" Charles Downey secretly and proudly appreciated the roar of people under the stage. "We took great pains in confidentiality, just for this explosive publicity effect!"After the crowd calmed down a little, Charles Tang Diyang said, "I know you have some doubts in your heart. I'll announce here that Huanyu computer company has just reached an agreement with IBM. IBM bought Huanyu computer company for $4 billion. After the acquisition, Huanyu computer company continues to operate in the original mode.""Sure enough..." Bob Greenhill covered his buzzing ears, and then quickly interpreted at least three unusual things with his rich experience in various dynamics in the IT field over the years.First, IBM, caught up in the anti-monopoly storm, can be called a man with his tail clamped at this stage, and the lawsuits with many prosecutors are still going on one after another. How did it suddenly rise up and make such a big acquisition? Aren't you afraid of another charge of monopoly?Second, it is widely recognized that Huanyu computer company is the leader and engine of the rising personal computer industry, but it sold itself to IBM without warning, making the pattern of the personal computer industry change beyond expectations.Third, the acquisition of up to $4 billion is the biggest recognition of the prospect of the personal computer market.By the way, fourth, although the acquired Huanyu computer company has become an IBM personal computer company, it still operates in the original mode. Is there another mystery in this?Charles Tandy, standing on the stage, continued in high spirits: "IBM is a great company with deep customer relations, which can greatly accelerate our business development. This is the main original intention of this acquisition.""Next, let's welcome Frank Cary, CEO of IBM!"At this stage, the atmosphere of the personal computer industry is like rock hip-hop loved by young people, and IBM, a mature and stable middle-aged man, is really a little uncomfortable.Before coming out, Frank Cary adjusted his state again, which is a new road he planned for IBM. He will remember the history and must perform perfectly!In the chaos under the stage, Frank Cary came to the center of the booth as a loyal elder. "IBM has always been committed to computer technology to benefit the society, and personal computer is an emerging industry with unlimited prospects, which will make the crystallization of computer technology popularize to thousands of households at the end. This is also IBM's greatest ideal, worth four billion!""After the acquisition of Huanyu computer company, IBM's operating revenue will increase significantly in the next six months, and investors will certainly love it."Experienced Bob Greenhill has carefully noticed that today Frank Cary and Charles downy are wearing a blue tie of the same style. It seems that this acquisition of up to $4 billion is really congenial?Moreover, both Charles Tandy and frank Cary, in their speeches, in addition to enthusiastically exaggerating the ideal of personal computers entering thousands of households, did not forget to point out the benefits of capital, which implied that this marriage should have undergone careful consideration.When Frank Cary finished his speech and was ready to leave, Bob Greenhill cleverly squeezed a gap in the talking crowd and rushed to the service center of Comdex, hoping that there were office equipment such as telephone and fax machine available there, so as not to delay the efficiency of delivering news.PS: bow to thank my book friend: I walked through the wind and rain, Li married Chen, and the reward and support of time like a stream!!
