Chapter 209
There were many ways to promote a movie.
Internet articles, interviews with actors and directors, TV ads, online ads, and appearances on TV shows were some of them.
Especially, the variety shows were calling Cocoa Entertainment like crazy.
We just need one! Just one of them!
If they could get Lee Seo-jun, it would be a hit.
If they could get Kim Jong-ho or Lee Da-jin, they could ask them about the episodes during the filming and get some stories about Lee Seo-jun.
The writers and the PDs were trying their best to use their connections and contact everyone they could.
Uh. Lee Seo-jun. Hes not available this month?
What? Why?
Why not!?
The production staff who were busy making calls looked up at the PDs words.
They all had eyes that looked like they wanted to eat someone alive.
He has exams.
Exams? TOEIC? TOEFL? Korean language proficiency test?
Lee Seo-jun is good at English, he doesnt need to take those.
Is it a Korean history exam?
Is it a computer certification?
Oh. How about that?
The noisy production staff quieted down as the PD spoke.
He has midterms.
What?
Middle school. Midterms. Exams.
The PD showed the laptop screen to the production staff.
The word [midterms] on the academic calendar of Yeoul Yejun seemed to be unusually large.
Was it just their imagination?
The production staffs faces darkened.
As the team became silent, the other teams became interested.
The story spread and spread, and the variety teams that could have Lee Seo-jun on their shows all became gloomy.
Oh. Lee Seo-jun is a middle school student
Midterms are important, right?
He needs good grades to go to high school, right?
Isnt Lee Seo-jun good enough to get a free pass?
That might be true, but it might not be.
Lee Seo-jun and his family probably thought so too.
So hes not available in April.
Wait. There are finals too, right?
There are also in the second semester.
Faced with an unexpected obstacle, the variety department fell into silence.
They were not the only ones who found out about Yeoul Yejuns academic calendar.
The reporters who were watching Lee Seo-jun also wrote articles about the interesting word midterms.
[Actor Lee Seo-jun, his first midterms!]
[Midterm exam period for middle school students! A superstar taking exams!]
-I wonder if this is worth writing an article about But hes already at the age of taking midterms.
-Hes not in 7th grade, but 8th grade? When I was his age, I was in elementary school
=222
-But does Lee Seo-jun study well?
=He seems to have a good memory from memorizing scripts.
-I have exams too. Its amazing that Lee Seo-jun is taking exams too
=Im a high school student, but its really amazing
April.
It was time for the 8th and 9th graders of Yeoul Yejun to put down their scripts, instruments, and brushes.
Lee Seo-jun said he wanted to focus on the exams until they were over, and Anh Da Ho patted his shoulder with a proud expression and headed to the office.
Lee Seo-jun went into his room and laid out his textbooks and workbooks on his desk.
He sat down on his chair.
Lee Seo-jun didnt want to be obsessed with acting just because he liked it.
He wanted to do well in both school and acting. He didnt want to neglect other things because of acting.
Seo-jun, lets eat dinner.
Okay.
Lee Seo-jun, who was solving workbooks in his room, came out at his mothers call.
Seo Eun-hye and Lee Min-joon looked at their son who was eating dinner with a strange look.
They felt proud and sorry to see him studying like other kids, but also having less time for acting practice because of it.
Are you only going to practice for 30 minutes today?
Yeah. Just 30 minutes before bed.
You can do more if you want. Youre doing well in your studies anyway.
He did his homework diligently.
Lee Seo-jun didnt go to any private academies because he was busy with acting and learning interesting sports.
He studied hard at school.
Its okay. Its my first exam, so I want to do well.
How admirable.
Seo Eun-hye and Lee Min-joon smiled at Lee Seo-juns words.
Lee Seo-jun ate the fruit that came out as dessert and chatted.
He said there were some kids who were nervous because it was their first exam, and some who looked familiar because they went to academies.
Seo Eun-hye and Lee Min-joon also talked about this and that.
When Lee Seo-jun was about to go back to his room, his mom and dad said.The initial instance of this chapter being available happened at N0v3l.Bj'n.
But if you want to act, just do it. Dont worry about your grades.
We want you to do what you like.
Lee Seo-jun smiled brightly and hugged his mom and dad tightly.
Mom and dad. Thank you.
Seo Eun-hye and Lee Min-joon also hugged Lee Seo-jun tightly.
Two weeks passed, and the exam day came.
Among the tense kids, Lee Seo-jun solved the problems with a relaxed expression.
The teacher who was supervising looked at him as he solved the problems without hesitation.
He didnt seem to be guessing.
But he doesnt take much time either.
He solved the problems as if he knew them all.
The teacher became curious about Lee Seo-juns grades that would come out in two weeks.
The three-day exam was over, and Anh Da Ho brought the scripts that had piled up for two weeks.
The amount of scripts that came in for two weeks was small, probably because they heard about Lee Seo-juns midterms.
Anh Da Ho put down the box and looked at Lee Seo-jun with a certain look.
Lee Seo-jun smiled when he saw that look.
His mom and dad had the same look when he came back from the exam.
They wanted to ask him how he did on the exam, but they werent sure if they could ask. Their faces stiffened to hide their expressions.
I did well on the exam.
Really?
Yes. There were a lot of questions I knew, so I solved them comfortably.
They were all questions he knew.
Lee Seo-jun grinned, and Anh Da Ho finally smiled brightly.
Lee Seo-jun read the scripts and synopses that Anh Da Ho brought.
He felt like he had returned to his normal life after the exam.
He hummed a song as he read the scripts, and Anh Da Ho smiled.
By the way, when is Escape coming out?
Anh Da Ho packed the scripts and synopses that Lee Seo-jun had read back into the box to take them back to the office.
The CG work is done and the editing is almost done. I think it will be around June.
June, huh.
Oh, and theyre not having a preview.
What plans do you have for June? I wonder if I should go with my friends. Seo Jun, who was thinking about it, widened his eyes at An Da Hos words.
Are you not having a screening?
Yeah. There will be an internal screening for the people who know about Rachel and Evans appearance, but they are not planning to have a public or press screening.
Seo Jun nodded.
So they want to keep it a secret until the release.
No matter how much they ask them to keep it a secret, their mouths will be itching since Evan and Rachel are in it. I feel the same way.
Seo Jun laughed at An Da Hos words.
***
May.
Ding-ding-ding
Seo Eun Hye, who was preparing Seo Juns snack, smiled at the cheerful sound of the door lock today.
She said that the report card would come out today, and she was worried that he would be disappointed if his grades were not good, so she prepared his favorite snack.
But he seems fine.
The door opened with a bang. Seo Jun, who was carrying his backpack, came in with a bright smile.
Mom! I got a hundred!
Wow! Really? Korean? English?
He read the script well, so Korean. He learned English since he was young.
She thought that those two subjects would be better than the others.
She was about to call Lee Min Jun, who was at work, with the good news of a hundred points.
Seo Jun rolled his feet and waited for the phone to connect quickly.
-Yeah, whats up?
Its dad!
Seo Jun opened his mouth quickly with sparkling eyes.
All of them!
Seo Jun what?
-Eun Hye? Seo Jun?
I got a hundred on all subjects!
Seo Juns voice reached across the phone.
Seo Eun Hye and Lee Min Jun blinked their eyes for a moment and shouted at the same time.
-What?!
What?!
That night, a hasty celebration party was held for Seo Juns amazing achievement of getting full marks on all subjects.
The family members who ran over as soon as they heard the news smiled broadly.
Oh my. Our puppy. Hes smart too.
Hahaha. A hundred on all subjects! A hundred on all subjects!
How did you not miss a single question? You did well calmly.
Seo Jun blushed and giggled at the praise from his grandparents and grandmother. He was happy when he received an award for acting, but the praise from his family was no less than that.
***
A few days later.
The article that everyone had been waiting for came out.
[Escape to be released in mid-June!]
[Kim Jong Ho, Lee Da Jin, Lee Seo Juns movie! Escape to be released in mid-June!]
[No screening for Escape?!]
[No audience or press screening! Why?!]
-I thought it would be released in July or August June?
=So you dont like it?
=When did I?!
-I knew my luck was crap before I even tried it haha
=22lol How unlucky do you have to be to fail without even winning?
=It feels like being dumped without dating
-Where is the production company? Where is the distributor?
=The production company is Movie Dream. But Escape has been like this from the start lol
=Why is the promotion like this? I can do better than this!
-I was looking forward to talking with the audience! They stole our chance to meet Lee Seo Jun!
-So youre not going to watch it?
=So when is it released?
-The last article title The reporter knows my mind lol
[Escape to be released simultaneously in Korea and the US!]
[Escape to be released simultaneously in 24 countries including the US, Germany, UK, Singapore, Australia, New Zealand, Canada!]
-Ah you Why go this far?
-The power of Plus Korea was amazing.
=?? Isnt this because Plus headquarters stepped in?
=The power of Plus Korea that could move the headquarters was amazing.
-But isnt it too sudden to release it worldwide?
=22 I thought it would increase by one or two more than Reverse because Seo Jun is in it and its a zombie movie. But suddenly 24 countries?
-But Shadowman 3 will be released worldwide at the same time, right?
=Thats a Hollywood movie. And there are many fans from 1 and 2.
=When is it coming out? Shadowman 3
-The poster for Escape is out!(link)
At the same time, the poster for Escape came out.
First, individual character posters.
The back of Go Ju Won was visible.
He looked like he was looking somewhere while holding a bow covered in blood and using a wall as a shield.
The hand that was leaning on the wall showed how much Go Ju Won wanted to escape.
The image of Im Jang Woo holding the steering wheel was visible.
He looked like he had made a heavy decision, biting his lips and turning the steering wheel hard. It made him swallow his saliva.
The image of Yeon Jae Hee rummaging through the data was visible. Even though it was a still photo, it looked like Yeon Jae Hees hand was flipping through the data. Her eyes were shining with fear as she examined the papers.
And a group poster.
Unlike the serious character posters, all three of them were smiling comfortably in the photo. The bloody background looked out of place.
[Escape poster revealed! Three posters with three colors!]
[Archer Lee Seo Jun, detective Kim Jong Ho, graduate student Lee Da Jin!]
[Escape trailer revealed!]
-The poster is cool. Ill take all four!
-The actors and their jobs match well lol
-Does Seo Jun shoot well with a bow too?
=According to eyewitnesses, he shoots very well. Bullseye lol
-The trailer seems like an extension of the poster. There is no new plot revealed.
=It feels like going to watch a movie without knowing anything lol
-Release it soon!
[Escape pre-booking starts! Right away?!]
[Escape pre-booking rate, 90%! Mostly sold out!]
-lol I think I know why they cast celebrities with ticket power in movies.
=I agree. The promotion was so powerful that I wondered if they spent any money on it 90% lol
=It was a movie that people had to gather information about.
-I know someone who said this.
=??? What did he say?
=Its best to watch Escape on the first day.
=Isnt that true for any movie? If you dont want to get spoiled?
=How do you get tickets for the first day when most of them are sold out?
=I. Go. Country. First day. Watch. Escape.
=lol crazy lol
=Is it worth doing that? lol
Chapter 209
There were many ways to promote a movie.
Internet articles, interviews with actors and directors, TV ads, online ads, and appearances on TV shows were some of them.
Especially, the variety shows were calling Cocoa Entertainment like crazy.
We just need one! Just one of them!
If they could get Lee Seo-jun, it would be a hit.
If they could get Kim Jong-ho or Lee Da-jin, they could ask them about the episodes during the filming and get some stories about Lee Seo-jun.
The writers and the PDs were trying their best to use their connections and contact everyone they could.
Uh. Lee Seo-jun. Hes not available this month?
What? Why?
Why not!?
The production staff who were busy making calls looked up at the PDs words.
They all had eyes that looked like they wanted to eat someone alive.
He has exams.
Exams? TOEIC? TOEFL? Korean language proficiency test?
Lee Seo-jun is good at English, he doesnt need to take those.
Is it a Korean history exam?
Is it a computer certification?
Oh. How about that?
The noisy production staff quieted down as the PD spoke.
He has midterms.
What?
Middle school. Midterms. Exams.
The PD showed the laptop screen to the production staff.
The word [midterms] on the academic calendar of Yeoul Yejun seemed to be unusually large.
Was it just their imagination?
The production staffs faces darkened.
As the team became silent, the other teams became interested.
The story spread and spread, and the variety teams that could have Lee Seo-jun on their shows all became gloomy.
Oh. Lee Seo-jun is a middle school student
Midterms are important, right?
He needs good grades to go to high school, right?
Isnt Lee Seo-jun good enough to get a free pass?
That might be true, but it might not be.
Lee Seo-jun and his family probably thought so too.
So hes not available in April.
Wait. There are finals too, right?
There are also in the second semester.
Faced with an unexpected obstacle, the variety department fell into silence.
They were not the only ones who found out about Yeoul Yejuns academic calendar.
The reporters who were watching Lee Seo-jun also wrote articles about the interesting word midterms.
[Actor Lee Seo-jun, his first midterms!]
[Midterm exam period for middle school students! A superstar taking exams!]
-I wonder if this is worth writing an article about But hes already at the age of taking midterms.
-Hes not in 7th grade, but 8th grade? When I was his age, I was in elementary school
=222
-But does Lee Seo-jun study well?
=He seems to have a good memory from memorizing scripts.
-I have exams too. Its amazing that Lee Seo-jun is taking exams too
=Im a high school student, but its really amazing
April.
It was time for the 8th and 9th graders of Yeoul Yejun to put down their scripts, instruments, and brushes.
Lee Seo-jun said he wanted to focus on the exams until they were over, and Anh Da Ho patted his shoulder with a proud expression and headed to the office.
Lee Seo-jun went into his room and laid out his textbooks and workbooks on his desk.
He sat down on his chair.
Lee Seo-jun didnt want to be obsessed with acting just because he liked it.
He wanted to do well in both school and acting. He didnt want to neglect other things because of acting.
Seo-jun, lets eat dinner.
Okay.
Lee Seo-jun, who was solving workbooks in his room, came out at his mothers call.
Seo Eun-hye and Lee Min-joon looked at their son who was eating dinner with a strange look.
They felt proud and sorry to see him studying like other kids, but also having less time for acting practice because of it.
Are you only going to practice for 30 minutes today?
Yeah. Just 30 minutes before bed.
You can do more if you want. Youre doing well in your studies anyway.
He did his homework diligently.
Lee Seo-jun didnt go to any private academies because he was busy with acting and learning interesting sports.
He studied hard at school.
Its okay. Its my first exam, so I want to do well.
How admirable.
Seo Eun-hye and Lee Min-joon smiled at Lee Seo-juns words.
Lee Seo-jun ate the fruit that came out as dessert and chatted.
He said there were some kids who were nervous because it was their first exam, and some who looked familiar because they went to academies.
Seo Eun-hye and Lee Min-joon also talked about this and that.
When Lee Seo-jun was about to go back to his room, his mom and dad said.The initial instance of this chapter being available happened at N0v3l.Bj'n.
But if you want to act, just do it. Dont worry about your grades.
We want you to do what you like.
Lee Seo-jun smiled brightly and hugged his mom and dad tightly.
Mom and dad. Thank you.
Seo Eun-hye and Lee Min-joon also hugged Lee Seo-jun tightly.
Two weeks passed, and the exam day came.
Among the tense kids, Lee Seo-jun solved the problems with a relaxed expression.
The teacher who was supervising looked at him as he solved the problems without hesitation.
He didnt seem to be guessing.
But he doesnt take much time either.
He solved the problems as if he knew them all.
The teacher became curious about Lee Seo-juns grades that would come out in two weeks.
The three-day exam was over, and Anh Da Ho brought the scripts that had piled up for two weeks.
The amount of scripts that came in for two weeks was small, probably because they heard about Lee Seo-juns midterms.
Anh Da Ho put down the box and looked at Lee Seo-jun with a certain look.
Lee Seo-jun smiled when he saw that look.
His mom and dad had the same look when he came back from the exam.
They wanted to ask him how he did on the exam, but they werent sure if they could ask. Their faces stiffened to hide their expressions.
I did well on the exam.
Really?
Yes. There were a lot of questions I knew, so I solved them comfortably.
They were all questions he knew.
Lee Seo-jun grinned, and Anh Da Ho finally smiled brightly.
Lee Seo-jun read the scripts and synopses that Anh Da Ho brought.
He felt like he had returned to his normal life after the exam.
He hummed a song as he read the scripts, and Anh Da Ho smiled.
By the way, when is Escape coming out?
Anh Da Ho packed the scripts and synopses that Lee Seo-jun had read back into the box to take them back to the office.
The CG work is done and the editing is almost done. I think it will be around June.
June, huh.
Oh, and theyre not having a preview.
What plans do you have for June? I wonder if I should go with my friends. Seo Jun, who was thinking about it, widened his eyes at An Da Hos words.
Are you not having a screening?
Yeah. There will be an internal screening for the people who know about Rachel and Evans appearance, but they are not planning to have a public or press screening.
Seo Jun nodded.
So they want to keep it a secret until the release.
No matter how much they ask them to keep it a secret, their mouths will be itching since Evan and Rachel are in it. I feel the same way.
Seo Jun laughed at An Da Hos words.
***
May.
Ding-ding-ding
Seo Eun Hye, who was preparing Seo Juns snack, smiled at the cheerful sound of the door lock today.
She said that the report card would come out today, and she was worried that he would be disappointed if his grades were not good, so she prepared his favorite snack.
But he seems fine.
The door opened with a bang. Seo Jun, who was carrying his backpack, came in with a bright smile.
Mom! I got a hundred!
Wow! Really? Korean? English?
He read the script well, so Korean. He learned English since he was young.
She thought that those two subjects would be better than the others.
She was about to call Lee Min Jun, who was at work, with the good news of a hundred points.
Seo Jun rolled his feet and waited for the phone to connect quickly.
-Yeah, whats up?
Its dad!
Seo Jun opened his mouth quickly with sparkling eyes.
All of them!
Seo Jun what?
-Eun Hye? Seo Jun?
I got a hundred on all subjects!
Seo Juns voice reached across the phone.
Seo Eun Hye and Lee Min Jun blinked their eyes for a moment and shouted at the same time.
-What?!
What?!
That night, a hasty celebration party was held for Seo Juns amazing achievement of getting full marks on all subjects.
The family members who ran over as soon as they heard the news smiled broadly.
Oh my. Our puppy. Hes smart too.
Hahaha. A hundred on all subjects! A hundred on all subjects!
How did you not miss a single question? You did well calmly.
Seo Jun blushed and giggled at the praise from his grandparents and grandmother. He was happy when he received an award for acting, but the praise from his family was no less than that.
***
A few days later.
The article that everyone had been waiting for came out.
[Escape to be released in mid-June!]
[Kim Jong Ho, Lee Da Jin, Lee Seo Juns movie! Escape to be released in mid-June!]
[No screening for Escape?!]
[No audience or press screening! Why?!]
-I thought it would be released in July or August June?
=So you dont like it?
=When did I?!
-I knew my luck was crap before I even tried it haha
=22lol How unlucky do you have to be to fail without even winning?
=It feels like being dumped without dating
-Where is the production company? Where is the distributor?
=The production company is Movie Dream. But Escape has been like this from the start lol
=Why is the promotion like this? I can do better than this!
-I was looking forward to talking with the audience! They stole our chance to meet Lee Seo Jun!
-So youre not going to watch it?
=So when is it released?
-The last article title The reporter knows my mind lol
[Escape to be released simultaneously in Korea and the US!]
[Escape to be released simultaneously in 24 countries including the US, Germany, UK, Singapore, Australia, New Zealand, Canada!]
-Ah you Why go this far?
-The power of Plus Korea was amazing.
=?? Isnt this because Plus headquarters stepped in?
=The power of Plus Korea that could move the headquarters was amazing.
-But isnt it too sudden to release it worldwide?
=22 I thought it would increase by one or two more than Reverse because Seo Jun is in it and its a zombie movie. But suddenly 24 countries?
-But Shadowman 3 will be released worldwide at the same time, right?
=Thats a Hollywood movie. And there are many fans from 1 and 2.
=When is it coming out? Shadowman 3
-The poster for Escape is out!(link)
At the same time, the poster for Escape came out.
First, individual character posters.
The back of Go Ju Won was visible.
He looked like he was looking somewhere while holding a bow covered in blood and using a wall as a shield.
The hand that was leaning on the wall showed how much Go Ju Won wanted to escape.
The image of Im Jang Woo holding the steering wheel was visible.
He looked like he had made a heavy decision, biting his lips and turning the steering wheel hard. It made him swallow his saliva.
The image of Yeon Jae Hee rummaging through the data was visible. Even though it was a still photo, it looked like Yeon Jae Hees hand was flipping through the data. Her eyes were shining with fear as she examined the papers.
And a group poster.
Unlike the serious character posters, all three of them were smiling comfortably in the photo. The bloody background looked out of place.
[Escape poster revealed! Three posters with three colors!]
[Archer Lee Seo Jun, detective Kim Jong Ho, graduate student Lee Da Jin!]
[Escape trailer revealed!]
-The poster is cool. Ill take all four!
-The actors and their jobs match well lol
-Does Seo Jun shoot well with a bow too?
=According to eyewitnesses, he shoots very well. Bullseye lol
-The trailer seems like an extension of the poster. There is no new plot revealed.
=It feels like going to watch a movie without knowing anything lol
-Release it soon!
[Escape pre-booking starts! Right away?!]
[Escape pre-booking rate, 90%! Mostly sold out!]
-lol I think I know why they cast celebrities with ticket power in movies.
=I agree. The promotion was so powerful that I wondered if they spent any money on it 90% lol
=It was a movie that people had to gather information about.
-I know someone who said this.
=??? What did he say?
=Its best to watch Escape on the first day.
=Isnt that true for any movie? If you dont want to get spoiled?
=How do you get tickets for the first day when most of them are sold out?
=I. Go. Country. First day. Watch. Escape.
=lol crazy lol
=Is it worth doing that? lol
