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Published at 25th of January 2023 10:22:40 AM


Chapter 210: 【Global Endorsement】

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As soon as the Spring Festival is over, Xu Ning has booked a plane ticket to the United States.

Her purpose in the past this time was to finalize overseas spokespersons for Sumei cosmetics. Although she is not worried about the sales of her own cosmetics, she still has to follow the routine.

Xie Zheng looked at Xu Ning, "You should also hire a secretary or assistant. Both men and women are fine, as long as they have sufficient abilities."

Xu Ning was packing her luggage, and she chuckled when she heard it, "Are you really relieved, men are fine?"

"Of course, I'm still very confident about my own charm, or if I am a man and a woman, I must have a man with me to rest assured when I go out." Xie Zheng took out two sets of pajamas for her from the closet, and then carried a piece of silver. The white cheongsam asked: "Do you still want to wear a cheongsam?"

"Bring two, I still don't like those dragged dresses, it's not as comfortable as this one." Xu Ning nodded.

Xie Zheng brought the clothes over, folded them and put them in the suitcase, "Well, you look better in this one."

If the lordosis is raised, the figure is simply not too good.

"You can go back to your parents' house for dinner when I'm not at home. This time I'll go out for about half a month, but don't worry about me. I will take Yuwei and Dayao from the promotion department this time."

"be careful."

After the Lantern Festival, Xu Ning took Li Yuwei and the two to the United States. This time she went to Donna first and asked her to help her walk. After all, although their company’s products are currently exported to three countries, their influence is not Without opening, compared with those world-famous cosmetics, the popularity is still much worse.

Xu Ning never thinks that her own products are worse than other companies' cosmetics. On the contrary, the effect is even more outstanding. Now it is not spread so widely. The main reason is that the current productivity is not high. In addition, they are new products and some big brands. Even if the celebrities are not able to use it, no matter how good they are touted, they can still be compared to the top cosmetics companies that are already selling well in the world?

In her world, she is the heroine, but in the entire world, who knows who Xu Ning is, she is really not that exaggerated.

The current achievements that she can take are all accumulated step by step, step by step, and there is no water in her success.

She slept all the way to Cambridge in the United States. As soon as she walked out of the airport, Xu Ning saw Donna holding a little brown-haired boy waiting at the airport.

"Ning!" Seeing Xu Ning, Donna quickly got up and hugged her hard, "Long time no see, I miss you very much."

Xu Ning greeted her face to face, and then looked at the little boy behind. The little boy was probably three or four years old. He was not Donna’s child because of her age. After all, she had been married for less than a year, so how could she have such a big son? .

"Who is this little boy?"

"My aunt's grandson, who has lived in my house during this period of time. I brought it here today. Let's go. Are you tired all the way?"

"Fortunately, I fell asleep when I got on the plane."

"Aish knows that you are coming, but she is pregnant now and lives with Hank in New York. When she gives birth to a baby, we will go to China to play with you."

"No problem at all."

The group came to a hotel in Cambridge. They were not in a hurry to talk about work. Tomorrow Xu Ning will ask Li Yuwei and Dayao to go around here. She will take a day to visit the teacher at the school and start working on the work the day after tomorrow.

The next day, accompanied by Donna, Xu Ning returned to Harvard to see the teacher during her study abroad. Of course, she also brought her own company's cosmetics and gave two sets to each of the two female professors.

They were all surprised to learn that this excellent student did not have a job as a doctor, but started a cosmetics business. However, Xu Ning said that the cosmetics she used to research on medical knowledge were pure natural extracts, but the skin care effects were outstanding. The professors did not directly speak. Negative, even during this period, Xu Ning tested a lot of medical knowledge, and I was particularly relieved to see that she had not forgotten.

After Xu Ning and Donna left, several professors began to suffer from occupational diseases, each took a little cosmetics and began to study, and the results were amazing.

The two female professors were so happy that they would definitely use them when they went back, but several male professors felt that Xu Ning should develop some men's cosmetics.

Of course, Xu Ning thought about these things, but now the women's market is the largest. Only by opening up this market can men's cosmetics go on sale in the future.

After returning, Xu Ning took Donna to discuss the matter of the global spokesperson.

"How much price do you want to spend?" Donna's skin is also very good now, she is the most loyal fan of Sumei cosmetics.

And their company’s team has also studied that this cosmetic can actually be taken orally directly, and it can be eaten in the mouth. It is naturally very good for the human body. Donna also tried it at the time. She almost went crazy.

Since Xu Ning returned to China, her figure is still somewhat fat. Thinking of the years with Xu Ning, her body is not sick and not disaster-free, and she is perfect and unbelievable. In the United States where the sexual relationship is so open, her boyfriend grows Handsome but from a wealthy family, he has never messed around outside. First of all, her husband is really good, and the other convenience is also the credit of Xu Ning.

Women can't rely on men's love, so they don't know how to take care of themselves. Keeping beautiful is not for others, but for themselves.

After Xu Ning returned to China for the past two years, her skin has deteriorated somewhat because of the busy company. Later, after using Sumei cosmetics, her skin changed every day. Not to mention that her husband said that her skin became soft and smooth. She herself also likes it. Win.

Although Aixi is pregnant with a child, she still uses this cosmetic every day.

"Let’s see who can be invited, and then I will talk about the endorsement fee. You know, I still have a winery in my hand. This time I will bring you a box of wine from Ningrui Winery. I will go home tonight. Take it back in time."

Hearing this, Donna rushed forward and pushed Xu Ning down on the bed, "Ning, I'm really so happy to know you..."

"Fortunate for Sansheng?" Xu Ning hugged Donna's slender waist. "They are all married as women, and they are so naughty."

"The price of your box of red wine is very expensive. My dear and I both like red wine, but it is very difficult now. Although I know a box of 12 bottles, how much should I give to his parents and my parents? Two bottles? We keep the rest for ourselves."

"What are you struggling with, I will give you a box every year from now on."

"No, I can't ask for it, but can the price be slightly cheaper for me? You know, our business is very good, but at the auction, a box of wine costs hundreds of thousands of dollars, which is also a lot of pressure. ."

"good!"

After making a fuss for a while, the two sat on the hotel sofa to talk about global spokespersons.

Donna turned on the computer she carried with her and called up the data of the most popular stars in the United States. Claire, Kate, Alinda, Islet and Cassia, these five are currently the most popular singers in the United States. They all look very good. It is beautiful and has a high global influence.

Then there are Merlin, Delia, and Catherine are currently the top female film stars in the United States.

After introducing the eight people with Xu Ning, Donna said: "Their endorsement fee must be at least two million US dollars per year. I think it is very expensive anyway, it depends on how many years you want to sign endorsements. "

"Let's sign for three years first." Xu Ning said in deep thought, "I believe that the influence of any one of them, coupled with the top quality of Sumei, three years is enough to build it into a world-class brand, even you This picky beauty has become a loyal fan of Su Mei, and I still have this strength."

"Of course, using Sumei's products, I won't like to use other products anymore." Donna took Xu Ning's arm very intimately, "I haven't eaten your dishes since you returned to China for two years. I miss it, but according to what you said, which aloe night cream I use to soak in water, it can actually drain the garbage in the body. I also let Ross drink it. He thinks the effect is also very good. I come back drunk and have a drink at night. I don’t feel like a hangover in the morning, and I’m all relaxed, although the taste is not as good as the food you cook."

"The effect is the same. Your company must also have a scientific research team. After the research, you will find that the quality of Sumei's products can be said to be the world's top, without any chemical harmful ingredients added."

"But at present, only some ladies in this city like to use it, and after using this product, other products are thrown away. But Ning, I want to increase the number of orders this year. Is it a problem?” In fact, Donna wanted to do this last year, but Xu Ning’s productivity was not high, and this was impossible.

"I have expanded the scale of production. Last year I only gave you 1,500 sets here. This year I can reach at least 8,000 sets. Of course, there are agents in the UK and France, and I am planning to open a second franchise store in China. There are about 50,000 sets of products every year..."

"That's not enough." Donna protested, "Can't we make more? I don't think 50,000 sets in our store will be enough. This year I plan to open a store in New York."

"..." Xu Ning raised her hand and squeezed her nose, "I mean every time I give you 8,000 sets of goods, it will probably be more than 60,000 sets per year. As for the future, the scale of the company will continue to expand. Yes, and will continue to develop new products. In addition to night cream, essence water, lotion, and day cream, I also developed an essence eye cream. This eye cream will probably cost about two hundred dollars, and a full set is also available. It’s four hundred dollars. You can settle on the total price first."

"Don't worry, how effective is the eye cream?" Donna asked curiously.

Xu Ning smiled and said, "If you use it now, at least I can guarantee that you will have no eye patterns before the age of fifty. Even if you get older, the eye patterns will not be very severe."

"So awesome? I have to keep two more sets."

In the afternoon, Xu Ning called the companies of these eight top female stars and asked about endorsements.

After working for more than an hour, Xu Ning hung up the phone tiredly, picked up the water glass next to him and drank a glass of water.

Donna looked at the three circled names on the paper, but the other five female stars refused. Only these three said they wanted to have an interview.

In fact, it's not that they look down on Xu Ning as a Chinese, but they don't want to accept this kind of unfamiliar product, which would be inconsistent with their identities.

If you ask them for an advertisement for a product, the brokerage company will have to do nothing else this year, and it will be too busy just to make an advertisement.

The world's top luxury brands, these big-name actresses will be beaten up secretly and secretly, but they will not be tempted or even look at the unfamiliar products.

Luxury brands can take their reputation to the next level. This is a win-win strategy. Xu Ning's Sumei is still not in their eyes.

Kate, Cassia, and Mei Lin, these are the three Xu Ning contacted, and the other's agent said that she could be interviewed.

All three of them live in New York, and Xu Ning thinks that he can still visit Ai Xi during this trip.

After Donna heard it, she also said that she was going to spare two days and go to New York with her.

Early the next morning, Xu Ning packed his luggage here, got in the car that Donna drove, and went to New York.

On the way, Xu Ning and Donna discussed these three top female stars in the United States.

These three Xu Ning didn’t know each other. In her previous life, she didn’t understand English, and she liked the songs from the 70s and 80s. They can listen to popular music, but they are not enthusiastic, let alone foreign songs. .

But although I haven't heard of it, but the name is known, Xiao Zhong and Hua Hua like to discuss these things.

Kate is still less than 30 years old. After debuting at the age of 16, he won the Billboard Championship for 27 weeks. Even 20 years later, he is still a mysterious actress, although there are few at that time. She has released a new song, but she has begun to devote herself to charity. She occasionally sings two songs at charity gala. She even opened her voice at the White House dinner ten years later and won various Grammy awards, which is well-deserved. World-class superstar.

Cassia is currently very red, but she seemed to be contaminated with drugs in the later stage. She fell into the abyss at the right age and never got up again. Probably in the new millennium, she was a pity.

Mei Lin has won three awards in four World Film Festivals. One of them is Best Actress, one is Best Supporting Actress, and the other is Best Newcomer. It is in a gradually increasing state. Now it can be described as the United States. One of the most important actresses.

She would like to visit all three companies to see who is more suitable for Sumei's concept.

In other words, who is willing to sincerely cooperate with Sumei.

Even if their own products are good, they might not be appreciated by others.

There are many good products in the world, and it is not always possible to invite these big-name celebrities.

After arriving in New York, they did not rush to see each other, but went to Ashe first.

We stayed in a nearby hotel after having a very pleasant dinner with their couple in Ashe.

After a good night’s sleep and getting up in the morning, Xu Ning painted herself a light makeup, then took Li Yuwei and Dayao, and rode in Donna’s car to each of the three companies to discuss cooperation.

Donna stayed at Ashe's house to chat with her, but she couldn't help much in this matter.

The first to see was Mei Lin’s agent, and Xu Ning also saw Mei Lin herself, who was very beautiful and a kind of publicity beauty. This kind of publicity was extremely energetic and Xu Ning admired it very much.

Mei Lin did not show any racial discrimination, but her agent’s tone was a bit of superiority. Although she was extremely suppressed, Xu Ning's sense of superiority still made Xu Ning a little uncomfortable. In the end, the other party asked for a three-year contract. The endorsement cost is 30 million, that is, the endorsement cost of 10 million US dollars per year, and the endorsement cost for three years is more than 200 million.

Xu Ning is naturally able to get more than two billion, but she is not happy to get it.

It may be that Meilin can drive Somei's images now, but when she can promote her own products, it will be Meilin herself that will take advantage by that time.

As a mutually beneficial cooperation, the other party actually asked for more than 200 million yuan directly. She is not a boy who disperses money.

Xu Ning told the other party whether the price was high and whether it could be cheaper, but the agent of the other party sneered.

"Miss Xu, Mei Lin has just won the Oscar for Best Actress. The current price is naturally higher than before, and the price I said is Mei Lin's current worth. The endorsement fee can only be increased, not reduced, and it is extravagant. The endorsement fee in the product industry is especially sky-high, and of course there are also low-priced actresses for Miss Xu to choose."

The meaning is obvious. If you can't afford the money, don't be embarrassed in front of the top cafe like Mei Lin.

Both Li Yuwei and Dayao behind him can understand English, which is also an important criterion for being a high-level executive of Somei.

At this time, they were still very angry when they heard the other party's remarks, but their boss didn't say anything, and they naturally wouldn't be impulsive.

In the end, the cooperation broke up. When Xu Ning took the two of them away, the agent didn't say anything bad, but the expression in his eyes had already conveyed it very clearly.

Cooperation is cooperation, it will not rise to the contradiction between countries, public figures still have this self-consciousness.

The situation on Cassia’s side is similar. Her agent seems to be interested in cooperating, but Cassia’s personality looks more public than Meilin. She looks at Xu Ning with cold eyes. She is not Look down on Xu Ning... well, maybe a little bit, but the other agent said that Kassiya was in this state in private, not deliberately targeting anyone.

In the face of this cooperator, Xu Ning had to give up. There was no alternative, because it was inconsistent with their company's product philosophy.

You don’t need to laugh, you can show high coldness even when facing the camera, but if this high coldness is in your bones and not deliberately pretended, Xu Ning has always been sensitive, and she saw disdain in the eyes of the other person. .

Of course, it can not be said that it is disdain for Xu Ning, but this product is not in the eyes of the other party.

Xu Ning also said that she can bring back a set and try it first. If it is good, she can discuss the intention of cooperation.

It's a pity that Cassia said lightly that she uses the world's top brands, and the face of a female celebrity can't be used casually with any cosmetics.

This Xu Ning can't help it, can't force others to smear it on the face, right?

In the end, there is only one Kate left, maybe this time it is really going to be a disadvantage.

Xu Ning felt a little unsure.

------Off-topic ------

One watch, two watch after eleven o'clock, I went to write.




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