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Published at 3rd of November 2021 09:10:50 AM


Chapter 2244: 2244

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From 50 theaters to 2,700 theaters, "Burst Drummer" only took a week, and Sony's classic expansion strategy once again caused a cry of exclamation.

But for netizens, it was a joy.

There is no doubt that they are eagerly looking forward to the full release of "Blasting Drummer". As Hourly enters 2015, the number of signatories for online petitions has exceeded 200,000 - even if it is to join in the fun, it far exceeds the excitement. Any form of college public relations actions, the entire Internet wave is so powerful that it has broken the dimension wall and penetrated into the real world, and it has become one of the links of Sony's classic public relations methods:

In the streets and lanes of 25 cities across the United States, posters related to "Internet request for the full release of "Blasting Drummer"" appeared, and all took the art design route, creating a strong visual impact with high-end and concise design, and it was not random. The casual level of handcrafted products of primary school students demonstrates the strong will of netizens.

The most interesting thing is that there are no Los Angeles and New York among the twenty-five cities, but in the two cities that will be screened in the first week, they are replaced by mosaic posters-small photos are stitched together to form a huge poster. A small photo is all messages or photos petitioned by netizens. In the end, with the huge portrait of Andrew among the "Blasting Drummers", it expresses netizens' dissatisfaction with the limitations of the city.

Behind this move, you can clearly see the classic Sony figure, which is definitely not the height that netizens can achieve through their own organization, but it is undeniable that the main body of the entire activity is still netizens, and the incident is like a virus. It spread violently.

But to be honest, netizens are looking forward to the expansion of Sony Classics, but they are not looking forward to the release of such a scale: 500 rooms? A thousand? This seems to have touched the ceiling. The reality is that there are 2,700 rooms, and the grand and magnificent full-scale release is comparable to the premiere in the United States.

Group carnival!

Some people may question that these netizens who join in the fun are just talking, they are the most leisurely and boring group in the world, and the number that eventually turns into the box office is estimated to be pitifully low, and the Internet popularity is just a bubble; but it is undeniable. The thing is, the influence of this wave has far exceeded the cost of public relations-in fact, the Sony Classic did not cost much at all.

"Sony classic mighty!"

"Sure enough, you must watch Sony at the critical moment!"

"Bold! Strong! Resolute! Sony Classics will never disappoint!"

"Warm applause! Worship! In order to express my sincere thanks, the cinema walked up this weekend and gave back with movie tickets."

"It's admirable! If you don't make a move, it's a big deal! If you don't go to the cinema, you will live up to the ardent response of Sony's classic."

"The onlookers said they were directly stunned. Originally, they were not interested in movies at all, but seeing the courage of Sony Classics, it seemed that they had to take a trip to the cinema."

"Can this be considered history? The Sony Classic not only responded to our petition, but it was so generous that it far exceeded expectations; then, how should we respond? Netizens, in order for the next petition to be valued, we It should also fulfill its promises."

"The six major Hollywood studios just serve Sony Classics, they are simply and neat! They are the best! He is a man!"

"The movie theater will start this weekend just to keep the promise of Sony's classic!"

"Like Sony Classic!'Burst Drummer' is on the must-see list."

Sure enough, the trend of public opinion in the Internet age is still a mystery. Who would have expected that the "reckless and clumsy" expansion plan in the eyes of professionals has won applause among netizens, not only making the "burst drummer" box office conversion The rate has increased a lot, and it has also improved Sony's classic corporate image. The story is really catching off.

All of the above are just on paper. So, what is the actual record of "Burst Drummer"?

The box office of the single library is 11 thousand dollars, and the box office of the weekend is 30 million dollars.

Needless to say, a set of data is enough to explain everything.

Entering the stage of full release, the box office of "Burst Drummer" still valiantly grabbed more than 10,000 in the box office, and swept 30 million in three days on the weekend, bursting with incredible power in a swallowing posture, absolutely powerful. Become the first giant crocodile after the winter gear is opened!

"Damn it, let Lan Li do it again."

Objectively speaking, the performance after the expansion of "Blasting Drummer" is far from comparable to that of "Drunk Country Folk Songs"-the latter won 55 million weekend box office in the first week of its full release, and the cumulative box office was rushed. Towards the threshold of 100 million, the entire North American market has been stunned by its super performance. At this time, it can be seen that the box office potential of "Burst Drummer" is still inferior to "Drunk Country Folk Song", but... this result is enough. Shocked.

As a "thriller" film that keeps the whole viewing process tight and brings psychological stimulation, "Burst Drummer" caused a lot of controversy during the Sundance Film Festival, and the feedback from the audience at the Toronto Film Festival also proved this. Movies are bound to be a challenge for the general public.

But now, the film has successfully ignored the tremendous pressure of psychological and physical shocks. At the time of the opening of the deserted winter file, it created such a good box office record, which positively broke the fixed concept that "only family movies can be released at the end of the year", undoubtedly once again A miracle started.

Following the autumn gear, Lanli also broke the routine in the winter gear.

So, what does it mean to earn 30 million at the weekend box office?

At present, the weekend box office record for the entire North American movie history in January is maintained by "Drunk Country Folk Songs". The 55.8 million data is second to none in the long history. The second place is the comedy movie "Zuozhou Self-help Brothers" released in January last year. , The box office data for the premiere weekend is 41.5 million U.S. dollars.

As of 2015, among all the works released in January, the box office of the premiere weekend exceeded 30 million U.S. dollars, only nine of them. Now, "Burst Drummer" has become the tenth one-but it is worth noting that Eight of the nine works are all on the premiere weekend, and the premiere weekend for large-scale releases, except for the two works "Drunk Country Folk Song" and "Burst Drummer", which is a succinct and clear fact.

An independent film with a production cost of only 3 million yuan, four weeks after screening, opened the prelude to its national release with the tenth box office record on the weekend of the film history in January. "Burst Drummer" once again wrote a miracle in its own way—— Or in other words, a miracle was created in the way of blue gift.

There is a positive correlation between the Internet boom and the conversion rate of the movie box office, which also means that Sony’s classic bold gamble has once again succeeded. Sure enough, as long as you have a blue gift, everything is possible, is that it?

In the first week of January 2015, when the North American weekend box office rankings were released, the "New York Times" reported under the headline "Non-standard Ways and Standard Endings": "Blasting Drummer" carried a full-scale expansion of the national screenings, and was strong. Top the weekend list champion.

This is Renly’s fifth consecutive work to top the weekend box office champion-in fact, apart from "transcendence" and "buried alive", Renly's current work has won the championship smoothly, even if it is "Crazy Love" , "Drunk Country Folk Songs", "Burst Drummer" and other award season works, this is also the origin of the "standard ending".

The works that stand behind the North American weekend box office champion of "Burst Drummer" include: "The Hobbit 3", "Magic Black Forest", "Indestructible", "Big Hero 6", "Woman in Black", "Museum Wonder" "Night", "Annie: Pocahontas", "Imitation Game" and "The Hunger Games 3 (Part 1.

Looking at the top ten list of this week’s weekend box office rankings, you can feel the brilliance and rare achievement of "Blasting Drummer" more intuitively and deeply.

Even facing the "imitation game" that won the Toronto Film Festival's People's Choice Award head-on, "Blasting Drummer" successfully completed all aspects of rolling.

The "Imitation Game" released by Weinstein Pictures was released in the last week of November, rushing to land on the market one week before "Burst Drummer", and entering the awards season with the power of the Toronto Film Festival to reach the top. Coupled with the blessing of Benedict Cumberbatch, whose popularity has quickly risen to the apex thanks to "Detective Sherlock", this work is undoubtedly one of the potential works that have gathered the most attention during this year's awards season.

Among them, ~www.novelhall.com~Benedict-Cumberbatch VS Lanly-Hall" confrontation, unintentionally, has also become a showdown that countless netizens talk about.

However, after the actual release, the "imitation game" of "Blasting Drummer" was defeated at the Toronto Film Festival. However, the media review did not even reach 80 points, and the Rotten Tomatoes score and IMDB score were also completely behind. Not to mention that the box office was completely suppressed by opponents:

It will be screened for four weeks, and will be screened in a small area for a week, and will be screened in full. The "imitation game" completely followed the release trajectory of the awards season. Although the single-library box office in the first week of the screening also achieved a good result of 119,000 US dollars, it was not able to continue this momentum, and the subsequent box office curve remained sluggish. So far, this work has been in theaters for six weeks, and the cumulative box office is temporarily fixed at US$3,000. Compared with the production cost of 14 million, this result is unsatisfactory.

Judging from the early public relations momentum, the "imitation game" seems to be a strong contender for the best film and the best actor, but now it has been completely suppressed by the "burst drummer". The overall momentum has gradually faded. The two super popular strong The strong showdown is still based on Lan Li's superior skills to determine the tone, which is undoubtedly a positive blow for Weinstein Pictures.

However, the first stage of the awards season has just entered the sprint stage, and the second stage has not even started, and Harvey Weinstein has not panicked at all. This battle is a protracted battle, not a blitz.

Gradually, inside Hollywood began to reverse the direction of the wind——

Benedict Cumberbatch is not Renly’s “enemy”, but the second Renly. He started from TV series to enter movies, and showed excellent acting skills in his works. He became a hot spot in the awards season, but because Lack of qualifications and at a disadvantage, is this script familiar? Do you think of the "buried alive" back then?




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