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Published at 21st of December 2021 09:26:42 AM


Chapter 613: biggest advantage?

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"Then we have to lower the price?" Tuantuan frowned slightly.

"Brother, I think lowering the price doesn't seem to be a good way, because the price we set was not high at the beginning. We asked the aunt at the station, and Aunt Yuxin came to the conclusion that everyone An acceptable price."

"If we lower our prices because other children have lower prices, then in case other children continue to lower prices, wouldn't we be very passive and we can only lower the prices?"

Lele thinks what my sister said is reasonable, "Tuan Tuan, you are right, but if you don't lower the price, then others will definitely choose a lower-priced errand service, so will we not be able to receive the order?"

Tuantuan did not speak any more, as if there was no way around it.

The two children encountered a major crisis for the first time since they started their business.

In the end, Tuantuan decided to consult his parents to see if they had any good solutions.

Both Su Chen and Yan Bingxue were among the owners, and they discovered this problem during the day.

But this was expected for both of them.

Tuan Tuan and Lele first proposed running errands last week. This incident earned more than 1,000 yuan in two days. Once such a profit-making industry emerges, other competitors will soon enter. industry.

Plus, this is in the community. There are many children and parents are happy to see it. Therefore, Su Chen and Yan Bingxue have long expected children who are also willing to run errands.

Faced with the puzzlement of his son and daughter, Yan Bingxue asked: “Tuantuan, once a competitor appears in the market relationship, the best way is to show your unique advantages to your customers.”

"Tuan Tuan Yue Le, what do you think is your biggest advantage?"

Watching the two little guys fall into deep thought, Yan Bingxue continued: "Mom thinks that Tuantuan just said one thing is correct. Under the current situation, if you two lower the price to gain an advantage, you will only show yourself. In a passive state, it is absolutely impossible for a good manager to gain market share by lowering prices."

"So the two of you have to think about it, apart from the price, what is the biggest advantage of the two of you among all the competitors."

Tuantuan and Lele began to think about this issue seriously.

Tuantuan took the lead and said: "Mom, I think my brother and I have the advantage that we both look cute~"

The little guy couldn't help but blush after finishing talking about his face.

seems to feel a little embarrassed to praise myself like this.

Yan Bingxue smiled and said seriously: "This is also one of your strengths. You have found that there is no one. Among the customers who received your service last week, among the good comments posted in the owner group, many praised the two of you. It’s cute. It proves that your appearance and service attitude make everyone very satisfied. This is your advantage, but this is not enough. Think about it again."

Lele thought about it for a while and then said: "Mom, I think my sister’s car is an advantage. When we went to the inn to get the express delivery, we found that other children were holding a big bag, and all the express delivery. There are also children who ride bicycles, but once there are more couriers, they can’t get them. They can only send them in batches. However, my sister and I’s car can be loaded with many couriers at a time, from the same company. Courier can be delivered in one go, so I think this is an advantage for both of us."

Yan Bingxue nodded, "Yes, the delivery method of you two is more fully prepared than the other children, and with the experience of last week, your delivery is obviously more intimate than other children, which is why there are so many today. There are many competitors, but there are still many reasons why people are willing to choose you."

"But this is not enough, because other children may soon discover their own problems, and then they will also use toy vehicles to transport them, or choose other methods, then the means of transportation will no longer be the two of you. Personal unique advantage."

"You must remember that if you want to have the upper hand in a competitive relationship, you must give full play to your unique advantages, something that others can't do. Only in this way can you attract more target customers." Su Chen reminded from the side.

With his father’s prompt, Tuan Tuan and Lele fell into a new round of contemplation.

They summarized the three-day errand service, what advantages they have that other children can't do.

The last two little guys summarized a few points, and after writing them down in a small notebook, they went to discuss with their parents.

"Mom and Dad, my brother and I have just discussed it. We think our advantage is that we are the first to discover errand services, and the first thing we advertised in the group was that we had no other children with us last week. As a running errand service, we received a lot of courage and met a lot of customers. Most of these customers chose us this week."

Seeing that the two little guys realized this, Su Chen nodded with satisfaction, "Yes, Tuantuan, Lele, this is the biggest advantage of the two of you now, because you are the first to impress everyone~www .novelhall.com~What you have to do now is to give full play to your own advantages and work hard to create a brand impression for everyone, so as to distinguish you from other errand runners and let more customers choose you."

Tuantuan and Lele heard the analysis of their parents and were immediately inspired. The two little guys worked tirelessly all day, and were tireless at night, trying hard to find ways to improve their brand of running errand services.

Regarding what brand management is, Tuantuan has learned a lot in her hobby class. She thinks the billboard her father made for her is one of them.

In addition, Tuantuan and Lele also discussed other ways that night, such as reaching a cooperation with the station and putting up their billboard. The station had left their WeChat QR code before, and now add a promotional advertisement. Card, more people will know about their errand services.

In addition, Tuan Tuan He Le Le was inspired by the Tao milk tea shop, and on the basis of not reducing the price, proposed a preferential system of 5 minus 1 for members, that is, if the express delivery exceeds five, you can get one for every five, but the premise is To become a member, you need to register information and add Tuantuan and Lele WeChat.

In this way, they can better understand the customers in their hands. In terms of service, Tuan Tuan and Lele also propose a smile service. Every time they are delivered to express or takeaway, they will show their cute side.

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